Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id H9wbCrMDXmrxdR4AaNiWHg (envelope-from ) for ; Mon, 20 Jul 2026 08:17:07 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Mon, 20 Jul 2026 08:17:07 -0300 Received: from maile-ha.linkedin.com ([108.174.0.201]:42430) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.99.2) (envelope-from ) id 1wllzc-00000008NJ6-3nuM for fabio@bewonderful.com.br; Mon, 20 Jul 2026 08:17:07 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=7wzpICuitJkaKB9zumu13dJ6bbZDhEE/rHeIKgnD0Xs=; b=jdftNCW4KVxZGMbzk+7cPNYZqAQpl7ng13PjxElMm45+FZW9dfeP2SfVxkQ9hzUj0mwXeXo/i0RM5 txc+6SFNDbgW6uPdSNEj8u8cO6amkBYKLF6X17eMrvFlyTis7yQdehgPX8uY/+QpczNIqfc50M70Hn OBELYcn+IMhhneJf01/SP0M9xPqfe8ugd3P5pdcmVKEznl7GZezHuu9yP6zHT9opoZPRjBfsnZL/hA secaMy7LEiQWTKbEd1VsWZRgw0Fis1W86oeWUOyt1YP4H8VEB94w0zojgKiydvzaA6MdBqETha0vxE ShamNgeLLYuGQ6gsw8GNzBzUSjrslJg== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=7wzpICuitJkaKB9zumu13dJ6bbZDhEE/rHeIKgnD0Xs=; b=v+RSVsSi+Nyf1lrX3fgzjm/ZI3ZdYSgx8zNnaRYxCrhWE5o0SHghSYHJXqq3JX/CG3I29xVcpm+y7 IWMB96IgemcBp5Jj01ZqHWkrolizX9TU0FOLGaw/oiRl+QcITkASf8/Q8C6vNDOaqyGWThyHVGPUc2 Nqcsm6SgHAQ0wDv+11bWFkUzHpuPQgjcKGEf4BiQ4SVqCKo0LqFwrWnkFFsPYv3t1dLwEoYfZmSUZL 8LecMpccMhsHnQq85D0wBxxj23eYQhq3p8FECPPhJEDwSl2dIwBobsmct/f9jWySDBhe01R+SJrVu5 +FldCJSu4QiHBOIum0hWUuHIoFLfuQQ== Date: Mon, 20 Jul 2026 11:16:25 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <1878347797.99330963.1784546185583@lor1-app139097.prod.linkedin.com> Subject: =?UTF-8?Q?This_Week_in_Marketing:_Earning_Beli?= =?UTF-8?Q?ef_in_B2B_=E2=80=93_the_New_Marketing_Mandate?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_99330961_177228040.1784546185581" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-asztjzy9gvjsll6s7y41nlr7h4oufdibgsetz5pibpe93ovzz5dy0qmarsizldvb2ifolmpi271kazrwkukxeirryggge4b8bam791 X-LinkedIn-Id: g48r-mrt4ep56-81 List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 ------=_Part_99330961_177228040.1784546185581 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-earning-belief-b2b-new-m= andate-linkedin-for-mktg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_= follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-null= -0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-n= ull-0-read_more_banner_cta_-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4= ep56-81 =20 Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin= g You thought you had the best product. A strong champion. A compelling pit= ch. The deal still died. Here's why: buyers aren't just purchasing a soluti= on, they're buying a decision they're willing to defend, to their team, to = leadership, to an AI search result, to themselves. That's belief, and earni= ng it is now the new B2B marketing mandate.=C2=A0 This week, we're covering= : What "buyability" really means, and why relational and reputational facto= rs now outweigh product and price in B2B buying decisions How to earn belie= f with AI systems, from optimizing your LinkedIn posts for AI search to und= erstanding why GEO should be a cross-functional strategy What sport teaches= B2B marketers about influence; moving from attention to belief, and belief= to action The Gen Z creators building belief from scratch, one post at a t= ime, and reshaping B2B marketing's voice in the process What to Read The de= finition of "buyability" in B2B marketing (LinkedIn for Marketing): Researc= h from LinkedIn and Bain reveals that buyers aren't just purchasing a solut= ion, they're buying a decision they can defend. Mimi Turner breaks down why= relational, reputation, and risk-reduction factors are more than three tim= es more influential in final B2B purchase decisions than product features o= r price, and what it takes to actually become buyable. How to maximize AI v= isibility for your LinkedIn posts (LinkedIn for Marketing): Davang Shah, VP= of Marketing at LinkedIn, breaks down the mechanical differences between p= osts and articles, how URL construction impacts retrieval, and practical st= eps to optimize your feed content for both human readers and AI systems. GE= O isn't a marketing problem (The Drum): AI engines don't just read your web= site, they pull from earned media, analyst commentary, review sites, forums= , social platforms, and customer conversations. That means the story being = constructed about your brand is shaped by sales, product, customer service,= PR, leadership, and the wider market. Marketing may be accountable for how= the brand shows up, but it can't control all the signals shaping the answe= r. This piece makes a strong case for why GEO is a cross-functional challen= ge. Gen Z voices in B2B marketing: The PR Habitat, founded by Gen Z LinkedI= n creator Damaryan Benton, helps students break into PR. Damaryan was in th= e LinkedIn Studio at Cannes Lions International Festival of Creativity last= month and shares a behind-the-scenes look at how young creators made a spl= ash at the event, and how they're changing the landscape of B2B marketing. = What to Watch Livestream: Attention to belief: what sport teaches B2B marke= ters about influence Sports, creators, and B2B decision-making have more in= common than you'd think. This livestream from Cannes Lions explores how ma= rketers can move from attention to belief, and from belief to action. You'l= l hear from Sarah Meron (Chief Communications and Brand Officer, IBM), Kand= ace Barker (President, B2B, Omnicom), Carmelo Anthony (Basketball Hall of F= amer and NBA on NBC studio analyst), and Spencer Keith Jones (Professional = Basketball Player, Denver Nuggets). A must-watch for anyone thinking about = trust, influence, and how brands turn moments into measurable business outc= omes. Why everyone has a newsletter now (Scalable Pod): Newsletters have qu= ietly become one of the most reliable businesses in the creator economy, wi= th top writers earning millions from their work. Are we at peak newsletter?= And what should B2B marketing take from this? This episode is worth your t= ime. What to Know Visibility builds credibility =E2=80=94 and now your Link= edIn profile can show the work behind it. It's easy to say what you can do,= but harder than ever to prove it. LinkedIn is increasingly becoming a plac= e where people show and share what they're building, with posts showcasing = projects and products up 4.5x year-over-year. That's why LinkedIn is making= it easier to showcase the work you've actually done, validated by the tool= s you use every day to do it. As your work evolves, your profile and credib= ility evolve with it. Follow the LinkedIn for Marketing Blog for more insig= hts on what's changing and how to stay ahead. Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-earning-belief-b2b-new-m= andate-linkedin-for-mktg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_= follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-news= letter_content_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_= follow_newsletter_02-newsletter_content_preview_text-0-readmore_button_-nul= l-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4ep56-81 =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-= 0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Securi= tyHelp-0-textfooterglimmer-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4e= p56-81 Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. 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cursor: pointer; display: inline-block; text-decoration: none; -w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <= img alt=3D"Messaging icon" src=3D"https://static.licdn.com/aero-v1/sc/h/10f= imloaw3jryyzve9w87w3h1" class=3D"h-[25px]" style=3D"outline: none; text-dec= oration: none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25= "> </a> </td> <td align=3D"right" valign=3D"middle" class=3D"px-0.5" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 4px; padding-right: 4px;">= <a href=3D"https://www.linkedin.com/comm/mynetwork/?lipi=3Durn%3Ali%3Apage= %3Aemail_email_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&a= mp;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-emai= l_series_follow_newsletter_02-header-0-my_network_glimmer&trkEmail=3Dem= l-email_series_follow_newsletter_02-header-0-my_network_glimmer-null-g48r~m= rt4ep56~81-null-null&eid=3Dg48r-mrt4ep56-81" target=3D"_blank" class=3D= "h-[25px]" style=3D"color: #0a66c2; cursor: pointer; display: inline-block;= text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; height: 25px;"> <img alt=3D"Mynetwork icon" src=3D"https://static.= licdn.com/aero-v1/sc/h/ezkg8oc3likpha1o0xiknu9cw" class=3D"h-[25px]" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = height: 25px;" height=3D"25"> </a> </td> <td align=3D"right" valign=3D"midd= le" class=3D"px-0.5" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: = 4px; padding-right: 4px;"> <a href=3D"https://www.linkedin.com/comm/notific= ations/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= aNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1bl= hmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-header-0-notifi= cations_glimmer&trkEmail=3Deml-email_series_follow_newsletter_02-header= -0-notifications_glimmer-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt= 4ep56-81" target=3D"_blank" class=3D"h-[25px]" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <img alt=3D"No= tifications icon" src=3D"https://static.licdn.com/aero-v1/sc/h/eh1e9j5bszh6= p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; text-decoration: = none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <= /td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt-1" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px; paddin= g-top: 8px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cell= spacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"font-sans" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" class=3D"pr-1 w-6" s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi= dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065= 082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1= blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-newsletter_en= tity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~mr= t4ep56~81-null-null&eid=3Dg48r-mrt4ep56-81" target=3D"_blank" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas= s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded= -md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series= -logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538= ?e=3D1785974400&v=3Dbeta&t=3DRN3GO0sr8hHrlxmiGjt6iyhIZAVDD-qx93B5ie= pyN6I" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-= color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali= gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett= ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_= newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= amp;midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02= -newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct= a-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4ep56-81" target=3D"_bl= ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.= 5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co= lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f= ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0= .9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c= omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se= ries_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQG= iQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_n= ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail= =3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet= ter_entity_cta-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4ep56-81" = target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon= t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp= eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> = </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr= data-test-id=3D"newsletter-content-preview"> <td class=3D"px-3 pt-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;= padding-top: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; overflow: hidden;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-earning-belief-b2b-new-mandate-linkedin-for-mktg-o0= nxc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BaNXl= miw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkc= yFARsk1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_= preview-0-headline_&trkEmail=3Deml-email_series_follow_newsletter_02-ne= wsletter_content_preview-0-headline_-null-g48r~mrt4ep56~81-null-null&ei= d=3Dg48r-mrt4ep56-81" target=3D"_blank" class=3D"w-full" style=3D"color: #0= a66c2; cursor: pointer; display: inline-block; text-decoration: none; -webk= it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img = class=3D"block w-full aspect-[744/400] object-cover overflow-hidden" data-t= est-id=3D"newsletter-content-preview__cover-image" alt=3D"Imagem de capa da= newsletter" src=3D"https://media.licdn.com/dms/image/v2/D5612AQFqYVAAXl0Lf= g/article-cover_image-shrink_720_1280/B56Z9tdYTzIMAQ-/0/1784247846654?e=3D1= 785974400&v=3Dbeta&t=3DDtj8Ztc93odJC0HKoiBSFSNhrPw-swmReQtCLFngOF0"= style=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bic= ubic; display: block; aspect-ratio: 744/400; width: 100%; overflow: hidden;= object-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <tab= le role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cell= padding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-t= ext-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbo= dy> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:= 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://w= ww.linkedin.com/comm/pulse/week-marketing-earning-belief-b2b-new-mandate-li= nkedin-for-mktg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne= wsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&am= p;midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-n= ewsletter_content_preview-0-title_&trkEmail=3Deml-email_series_follow_n= ewsletter_02-newsletter_content_preview-0-title_-null-g48r~mrt4ep56~81-null= -null&eid=3Dg48r-mrt4ep56-81" target=3D"_blank" class=3D"no-underline f= ont-medium text-sm m-0 text-system-gray-90" style=3D"cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; margin: 0px; font-size: 14px; font-weight: 500; c= olor: #282828; text-decoration-line: none;"> <h2 class=3D"m-0 text-display-= sm leading-regular text-color-text font-bold font-sans" style=3D"margin: 0p= x; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', R= oboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantar= ell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji',= 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-siz= e: 24px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> = This Week in Marketing: Earning Belief in B2B =E2=80=93 the New Marketing M= andate </h2> </a> </td> </tr> <tr> <td style=3D"-webkit-text-size-adjust: 1= 00%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0= pt;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing= =3D"0" cellpadding=3D"0" width=3D"100%" data-test-id=3D"newsletter-author-l= ockup-redesign" class=3D"mt-1 mb-2" style=3D"-webkit-text-size-adjust: 100%= ; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;= margin-bottom: 16px; margin-top: 8px;"> <tbody> <tr> <td valign=3D"middle"= align=3D"left" class=3D"w-3" style=3D"-webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width= : 24px;" width=3D"24"> <a href=3D"https://www.linkedin.com/comm/showcase/li= nkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslet= ter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&mid= Sig=3D1blhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-newsle= tter_content_preview-0-author_&trkEmail=3Deml-email_series_follow_newsl= etter_02-newsletter_content_preview-0-author_-null-g48r~mrt4ep56~81-null-nu= ll&eid=3Dg48r-mrt4ep56-81" target=3D"_blank" style=3D"color: #0a66c2; c= ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img class=3D"inline-block= relative bg-color-entity-ghost-background w-4 h-4 align-middle" src=3D"htt= ps://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/= company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=3D1785974400&v= =3Dbeta&t=3DeWfcwfZAUpHtboSeTEemFaMpXSiBOasNjNBrWyuy6xw" alt=3D"Imagem = do autor" style=3D"outline: none; text-decoration: none; -ms-interpolation-= mode: bicubic; position: relative; display: inline-block; height: 32px; wid= th: 32px; background-color: #eae6df; vertical-align: middle;" width=3D"32" = height=3D"32"> </a> </td> <td style=3D"-webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a = href=3D"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Dur= n%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea= 6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&t= rk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-aut= hor_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_conten= t_preview-0-author_-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4ep56= -81" target=3D"_blank" class=3D"no-underline ml-1" style=3D"color: #0a66c2;= cursor: pointer; display: inline-block; text-decoration: none; -webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; margin-left: 8px; text-dec= oration-line: none;"> <span class=3D"font-sans font-bold text-sm mb-3 text-= color-text-low-emphasis leading-regular" style=3D"margin-bottom: 24px; font= -family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, = 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'D= roid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe= UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px= ; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> LinkedI= n for Marketing </span> </a> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-= adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom:= 8px;"> <div class=3D"p-3 bg-color-surface-tint rounded-md font-sans" data-= test-id=3D"newsletter-cta-banner" style=3D"border-radius: 8px; background-c= olor: #f5f7f9; padding: 24px; font-family: -apple-system, system-ui, BlinkM= acSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Ox= ygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe U= I Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, = Arial, sans-serif;"> <div class=3D"mb-1.5" style=3D"margin-bottom: 12px;"> = <span class=3D"text-md leading-regular font-bold text-color-text" style=3D"= font-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, = 0.9);"> Leia este artigo no LinkedIn para participar da conversa </span> </= div> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing= =3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button " data-test-i= d=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <= td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 100%= ; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;= "> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-earning-be= lief-b2b-new-mandate-linkedin-for-mktg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aemail= _email_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midTo= ken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series= _follow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_&am= p;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_previ= ew-0-read_more_banner_cta_-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-m= rt4ep56-81" target=3D"_blank" aria-label=3D"Abrir este artigo no LinkedIn" = class=3D"align-top no-underline " style=3D"color: #0a66c2; cursor: pointer;= display: inline-block; text-decoration: none; -webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; vertical-align: top; text-decoration-line: = none;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacin= g=3D"0" cellpadding=3D"0" width=3D"auto" class=3D"border-separate " style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; border-collapse: separate;"> <tbody> <tr= > <td class=3D"btn-sm btn-primary border-color-brand button-link leading-re= gular !min-h-[auto] !shadow-none border-1 border-solid" style=3D"-webkit-te= xt-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; ms= o-table-rspace: 0pt; height: min-content; border-radius: 24px; padding-top:= 7px; padding-bottom: 7px; padding-left: 16px; padding-right: 16px; text-al= ign: center; font-size: 14px; font-weight: 600; cursor: pointer; text-decor= ation-line: none; background-color: #0a66c2; color: #ffffff; border-width: = 1px; border-style: solid; border-color: #0a66c2; line-height: 1.25; min-hei= ght: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !importan= t;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-earning-= belief-b2b-new-mandate-linkedin-for-mktg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aema= il_email_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&mid= Token=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_seri= es_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_&= amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_pre= view-0-read_more_banner_cta_-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r= -mrt4ep56-81" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class= =3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inline= -block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; text-decoration-line: none;"> <span class=3D"no-underline t= ext-white" style=3D"color: #ffffff; text-decoration-line: none;"> Ler no Li= nkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody>= </table> </div> </td> </tr> <tr data-test-id=3D"newsletter-content-preview= --content"> <td class=3D"font-sans text-md leading-open text-system-gray-90= " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-= table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, syste= m-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans'= , Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoj= i', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande',= Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5; color: #2= 82828;"> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.= 5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top:= 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"italic" data-tes= t-id=3D"little-text-block" style=3D"font-style: italic;">Written by Brooke = Reotutar, Senior Content Producer @ LinkedIn for Marketing</span> </p> </di= v> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text= -md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px;= font-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-te= xt-block">You thought you had the best product. A strong champion. A compel= ling pitch. The deal still died. Here's why: buyers aren't just purchasing = a solution, they're buying a decision they're willing to defend, to their t= eam, to leadership, to an AI search result, to themselves. That's belief, a= nd earning it is now the new B2B marketing mandate.=C2=A0</span> </p> </div= > <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-= md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; = font-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-tex= t-block">This week, we're covering:</span> </p> </div> <div data-test-id=3D= "publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style= =3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-= height: 1.5;"> <span class data-test-id=3D"little-text-block"> <ul class=3D= "block mt-2 mr-0 ml-3 p-0" data-test-id=3D"little-template-list-unordered" = style=3D"margin-left: 24px; margin-right: 0px; margin-top: 16px; display: b= lock; padding: 0px;"> <li class=3D"mt-1.5 ml-2 text-md leading-open text-sy= stem-gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-size: 16px= ; line-height: 1.5; color: #282828;"> <span class=3D"font-[700]" data-test-= id=3D"little-text-block" style=3D"font-weight: 700;">What "buyability" real= ly means</span><span class data-test-id=3D"little-text-block">, and why rel= ational and reputational factors now outweigh product and price in B2B buyi= ng decisions</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open tex= t-system-gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-size: = 16px; line-height: 1.5; color: #282828;"> <span class=3D"font-[700]" data-t= est-id=3D"little-text-block" style=3D"font-weight: 700;">How to earn belief= with AI systems</span><span class data-test-id=3D"little-text-block">, fro= m optimizing your LinkedIn posts for AI search to understanding why GEO sho= uld be a cross-functional strategy</span> </li> <li class=3D"mt-1.5 ml-2 te= xt-md leading-open text-system-gray-90" style=3D"margin-left: 16px; margin-= top: 12px; font-size: 16px; line-height: 1.5; color: #282828;"> <span class= =3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-weight: 70= 0;">What sport teaches B2B marketers about influence</span><span class data= -test-id=3D"little-text-block">; moving from attention to belief, and belie= f to action</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open text= -system-gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-size: 1= 6px; line-height: 1.5; color: #282828;"> <span class=3D"font-[700]" data-te= st-id=3D"little-text-block" style=3D"font-weight: 700;">The Gen Z creators = building belief from scratch</span><span class data-test-id=3D"little-text-= block">, one post at a time, and reshaping B2B marketing's voice in the pro= cess</span> </li> </ul> </span> </p> </div> <div data-test-id=3D"publishing= -text-block"> <h2 data-test-id=3D"publishing-text-block-h1" class=3D"font-b= old m-0 text-lg text-system-gray-90 py-1 leading-regular" style=3D"margin: = 0px; padding-top: 8px; padding-bottom: 8px; font-size: 20px; font-weight: 6= 00; line-height: 1.25; color: #282828;"> <span class data-test-id=3D"little= -text-block">What to Read</span> </h2> </div> <div data-test-id=3D"publishi= ng-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-= weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1= .5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" style= =3D"font-weight: 700;"><a href=3D"https://www.linkedin.com/business/marketi= ng/blog/research-and-insights/the-principles-of-buyability-why-strong-deals= -stall-and-what-separates-the-vendors-who-get-chosen" target=3D"_blank" cla= ss=3D"inline no-underline cursor-pointer text-color-link font-bold" data-te= st-id=3D"publishing-text-block-link" style=3D"text-decoration: none; -webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; curs= or: pointer; font-weight: 600; color: #0a66c2; text-decoration-line: none;"= >The definition of "buyability" in B2B marketing</a></span><span class data= -test-id=3D"little-text-block"> (LinkedIn for Marketing): Research from Lin= kedIn and Bain reveals that buyers aren't just purchasing a solution, they'= re buying a decision they can defend. Mimi Turner breaks down why relationa= l, reputation, and risk-reduction factors are more than three times more in= fluential in final B2B purchase decisions than product features or price, a= nd what it takes to actually become buyable.</span> </p> </div> <div data-t= est-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-op= en" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16= px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-t= ext-block" style=3D"font-weight: 700;"><a href=3D"https://www.linkedin.com/= business/marketing/blog/ai-search/how-to-maximize-ai-visibility-for-your-li= nkedin-posts?trk=3Dli_li_global_corp+social_%5Bscp%5D+campaign_linkedin_soc= ial_photo&linkId=3D100000430602669" target=3D"_blank" class=3D"inline n= o-underline cursor-pointer text-color-link font-bold" data-test-id=3D"publi= shing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; f= ont-weight: 600; color: #0a66c2; text-decoration-line: none;">How to maximi= ze AI visibility for your LinkedIn posts</a></span><span class data-test-id= =3D"little-text-block"> (LinkedIn for Marketing): Davang Shah, VP of Market= ing at LinkedIn, breaks down the mechanical differences between posts and a= rticles, how URL construction impacts retrieval, and practical steps to opt= imize your feed content for both human readers and AI systems.</span> </p> = </div> <span>...</span> </td> </tr> <tr> <td class=3D"pt-2 no-underline" st= yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl= e-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; text-decoration-li= ne: none;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellsp= acing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button series-c= ontent-preview__bottom-cta" data-test-id=3D"email-button" style=3D"-webkit-= text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; = mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.c= om/comm/pulse/week-marketing-earning-belief-b2b-new-mandate-linkedin-for-mk= tg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3= BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1b= lhmkcyFARsk1&trk=3Deml-email_series_follow_newsletter_02-newsletter_con= tent_preview-0-readmore_button_&trkEmail=3Deml-email_series_follow_news= letter_02-newsletter_content_preview-0-readmore_button_-null-g48r~mrt4ep56~= 81-null-null&eid=3Dg48r-mrt4ep56-81" target=3D"_blank" aria-label=3D"Ab= rir This Week in Marketing no LinkedIn" class=3D"align-top no-underline " s= tyle=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decora= tion: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ver= tical-align: top; text-decoration-line: none; width: 100%;"> <table role=3D= "presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D= "0" width=3D"100%" class=3D"border-separate " style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; border-collapse: separate; width: 100%;"> <tbody> <tr> <td class= =3D"btn-md btn-secondary-emphasis border-color-brand button-link leading-re= gular !min-h-[auto] !shadow-none border-1 border-solid font-sans" data-test= -id=3D"newsletter-content-preview-redesign-bottom-cta" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt; height: min-content; border-radius: 24px; padding-top: = 12px; padding-bottom: 12px; padding-left: 24px; padding-right: 24px; text-a= lign: center; font-size: 16px; font-weight: 600; cursor: pointer; text-deco= ration-line: none; background-color: rgba(0, 0, 0, 0); color: #0a66c2; bord= er-width: 1px; border-style: solid; border-color: #0a66c2; font-family: -ap= ple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica N= eue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', = 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol',= 'Lucida Grande', Helvetica, Arial, sans-serif; line-height: 1.25; min-heig= ht: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important= ;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-earning-b= elief-b2b-new-mandate-linkedin-for-mktg-o0nxc?lipi=3Durn%3Ali%3Apage%3Aemai= l_email_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midT= oken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_serie= s_follow_newsletter_02-newsletter_content_preview-0-readmore_button_&tr= kEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0= -readmore_button_-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4ep56-8= 1" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-under= line" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text= -decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; text-decoration-line: none; width: 100%;"> <span class=3D"no-underline = text-color-brand" style=3D"color: #0a66c2; text-decoration-line: none;"> Co= ntinue lendo no LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </= td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbo= dy> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </= div> </td> </tr> <tr> <td class=3D"bg-color-background-canvas p-3" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; background-color: #f3f2f0; padding: 24px;">= <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0"= cellpadding=3D"0" width=3D"100%" class=3D"text-xs" style=3D"-webkit-text-s= ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta= ble-rspace: 0pt; font-size: 12px;"> <tbody> <tr> <td class=3D"pb-1 m-0" dat= a-test-id=3D"email-footer__intended" style=3D"-webkit-text-size-adjust: 100= %; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt= ; margin: 0px; padding-bottom: 8px;"> Este e-mail foi enviado a Fabio J. Od= on (CEO & Brand Manager) </td> </tr> <tr> <td class=3D"pb-1 m-0" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a h= ref=3D"https://www.linkedin.com/help/linkedin/answer/4788?lang=3Dpt&lip= i=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BaNXlmiw0S5G= 9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1= &trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-footerglimm= er&trkEmail=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-foot= erglimmer-null-g48r~mrt4ep56~81-null-null&eid=3Dg48r-mrt4ep56-81" targe= t=3D"_blank" class=3D"text-inherit underline" style=3D"cursor: pointer; dis= play: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; = -ms-text-size-adjust: 100%; color: inherit; text-decoration-line: underline= ;">Saiba por que inclu=C3=ADmos isso.</a> </td> </tr> <tr> <td class=3D"pb-= 1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;= mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom:= 8px;">Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do Li= nkedIn. Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante.</td> </tr>= <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-t= ext-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin= : 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/series-no= tifications/?action=3Dunsubscribe&memberToken=3DADoAAAALeXsBXxE9tthm5qe= wcWzRgyMT6NsQ6pg&newsletterId=3D6916827065082134528&newsletterTitle= =3DThis Week in Marketing&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_f= ollow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken=3DAQGiQ0Jg6= wmBAQ&midSig=3D1blhmkcyFARsk1&ek=3Demail_series_follow_newsletter_0= 2&e=3Dg48r-mrt4ep56-81&eid=3Dg48r-mrt4ep56-81&m=3Dunsubscribe&a= mp;ts=3DfooterGlimmer&li=3D0&t=3Dplh" target=3D"_blank" class=3D"te= xt-inherit underline" style=3D"cursor: pointer; display: inline-block; text= -decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; color: inherit; text-decoration-line: underline;">Cancelar inscri=C3=A7= =C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=3D"https://www.linkedin.= com/help/linkedin/answer/67?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_em= ail_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D%3D&midToken= =3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml-email_series_fo= llow_newsletter_02-help-0-footerglimmer&trkEmail=3Deml-email_series_fol= low_newsletter_02-help-0-footerglimmer-null-g48r~mrt4ep56~81-null-null&= eid=3Dg48r-mrt4ep56-81" target=3D"_blank" data-test-help-link class=3D"text= -inherit underline" style=3D"cursor: pointer; display: inline-block; text-d= ecoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%= ; color: inherit; text-decoration-line: underline;">Ajuda</a> </td> </tr> <= tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si= ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bott= om: 8px;"> <a href=3D"https://www.linkedin.com/comm/feed/?lipi=3Durn%3Ali%3= Apage%3Aemail_email_series_follow_newsletter_02%3BaNXlmiw0S5G9n4Oea6Dndw%3D= %3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1blhmkcyFARsk1&trk=3Deml= -email_series_follow_newsletter_02-footer-0-logoGlimmer&trkEmail=3Deml-= email_series_follow_newsletter_02-footer-0-logoGlimmer-null-g48r~mrt4ep56~8= 1-null-null&eid=3Dg48r-mrt4ep56-81" target=3D"_blank" style=3D"color: #= 0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img src=3D"https= ://static.licdn.com/aero-v1/sc/h/9ehe6n39fa07dc5edzv0rla4e" alt=3D"LinkedIn= " class=3D"block h-[14px] w-[56px] image-rendering-crisp" style=3D"outline:= none; text-decoration: none; image-rendering: -moz-crisp-edges; image-rend= ering: -o-crisp-edges; image-rendering: -webkit-optimize-contrast; image-re= ndering: crisp-edges; -ms-interpolation-mode: nearest-neighbor; display: bl= ock; height: 14px; width: 56px;" width=3D"56" height=3D"14"> </a> </td> </t= r> <tr> <td data-test-copyright-text style=3D"-webkit-text-size-adjust: 100= %; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt= ;"> =C2=A9 2026 LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Pl= ace, Dublin 2 - Irlanda. LinkedIn =C3=A9 um nome comercial registrado da Li= nkedIn Ireland Unlimited Company. <span data-test-trademarks-text> LinkedIn= e o logo do LinkedIn s=C3=A3o marcas registradas do LinkedIn. </span> </td= > </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody= > </table> <img alt role=3D"presentation" src=3D"https://www.linkedin.com/e= mimp/ip_WnpRNGNpMXRjblEwWlhBMU5pMDRNUT09OlpXMWhhV3hmYzJWeWFXVnpYMlp2Ykd4dmQ= xOXVaWGR6YkdWMGRHVnlYekF5OmRYSnVPbXhwT214cGJtdGxaRWx1UVhKMGFXTnNaVG8zTkRnek= 5qY3lOek01TkRRek1ERXhOVGcw.gif" style=3D"outline: none; text-decoration: no= ne; -ms-interpolation-mode: bicubic; width: 1px; height: 1px;" width=3D"1" = height=3D"1"> </body> </html> ------=_Part_99330961_177228040.1784546185581--