Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id ot48OfQ9Z2pSszIAaNiWHg (envelope-from ) for ; Mon, 27 Jul 2026 08:16:04 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Mon, 27 Jul 2026 08:16:05 -0300 Received: from maile-ac.linkedin.com ([108.174.3.195]:42537) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.99.2) (envelope-from ) id 1woJJA-0000000DwI0-0KEd for fabio@bewonderful.com.br; Mon, 27 Jul 2026 08:16:04 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; t=1785150906; bh=nvhU3M+g6l2GJocGR0GHBCFBfs59ZqWMk0CSBvtfN90=; h=Date:From:Subject:MIME-Version:Content-Type:To:X-LinkedIn-Class: X-LinkedIn-Template:X-LinkedIn-fbl; b=qJwuA5G5R2h25iaqnYe7TH275fdSoJdSOWLoDaD8TkdoErcnkuajqbsoscu0gmuNg Ti9IxoYqdSv+zb/46tIcxbgRjiFpRJizERQBhLqenuNn/PcuAmHYZiMuLgLZQNW/bE YGGW1YAVQggCvS3ik/wdq+oNuPTbzZF0mRkw6vyvZW9WbMe5swNSrRXKUFgo8eEpOt ejoqi1XbprgOu+i2b2qcjJ2BkqV8Y5UgvPNxlqKJkVKw5W2g+HBvLRVz3cUdJuGknQ lvp+oQ6bDbdsWrEnUGIeYoEWQqCYo6G+c3vjDbwpvuzGMwWOKglnwi21lzFzvIbzEg pxfyaVr6B8Now== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; t=1785150906; bh=nvhU3M+g6l2GJocGR0GHBCFBfs59ZqWMk0CSBvtfN90=; h=Date:From:Subject:MIME-Version:Content-Type:To:X-LinkedIn-Class: X-LinkedIn-Template:X-LinkedIn-fbl; b=L8HINavpurGUn6HLN8z6/tKNk1NFfuRN90qqbb2ckL9PpwXTc2BisiRQ31uUyBUhB EzQWRax+FnEKCBY7ARKa4WHd2Mm9jmJSTpFqgNADzLlT4E9VLDPoNvm2IzoQ8LDSBG kL3fqsU9wWG+vET5/wPFci5e/WyHFrpMAKZ2i3uiTTZdwfrn4/IdIC/uH5aQLjLEEG YNMr0PH07f4zkoMe00C1BZyBWuN9+eWY+A/bQvvdNF6RYKTW0AoiV5g8rDxd3u5fb4 fVxsKTLfLpORdMyTPonZz0i6QHJ5IePSx96X5MsU+eNlvp3++80A2mUeBWIqAG3o0R gzn8sFfhh79RA== Date: Mon, 27 Jul 2026 11:15:06 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <2056549433.15774185.1785150906713@ltx1-app0365.prod.linkedin.com> Subject: This Week in Marketing: Proof Over Polish, What Resonates with B2B Buyers Today MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_15774183_869129394.1785150906710" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-asztdn9wlht0901p7smpn566pfbk7rm6ip5kmlmgfxucwb9j2glivxmylymaszpgjqg5glun86mxa9i3rzz8hc0ze75h1z8rgb3k8l X-LinkedIn-Id: g48r-ms34iovd-i9 List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 X-Spam-Status: No, score=-0.9 X-Spam-Score: -8 X-Spam-Bar: / X-Ham-Report: Spam detection software, running on the system "cloud.mkt.tools", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing Content analysis details: (-0.9 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- -0.0 SPF_PASS SPF: sender matches SPF record 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.5000] 0.0 HTML_MESSAGE BODY: HTML included in message -1.6 DKIMWL_WL_HIGH DKIMwl.org - High trust sender X-Spam-Flag: NO ------=_Part_15774183_869129394.1785150906710 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-proof-over-polish-what-r= esonates-b2b-fqvle?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl= etter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D= 38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-null-0-read_more= _banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-0-read_m= ore_banner_cta_-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9 =20 Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin= g Something is shifting in how buyers form opinions, and it goes beyond you= r campaign brief,=C2=A0 polished ad creative, and demand gen strategy. It s= tarts much earlier - in the feeds they scroll, the creators they follow, an= d the peers they actually trust.=C2=A0 This week's issue covers a lot of gr= ound: how to extend the value of your IRL event, what the World Cup taught = us about brand relevance, why authenticity isn't optional in the AI era, an= d why creators are proving to be a powerful engine in B2B.=C2=A0 One thread= runs through all of it: at the end of the day, people trust people more th= an brands, and the marketers who incorporate that into their strategies are= winning.=C2=A0 What to Read 5 lessons from the World Cup's best marketing = plays (Adweek) Pio Schunker breaks down what separated the brands that brok= e through from those that faded into the noise across $10 billion in global= ad spend. The lessons: build for the long tail, find the unclaimed story, = audit your talent, make your brand central, and start a conversation rather= than a broadcast. Read more The renaissance of real: the new rules of mark= eting in the AI era (The Drum) Liganova and The Future Laboratory make the = case that transparency is now the price of entry, not the strategy. Nearly = 85% of people question whether online content is real. What earns trust in = that environment? Creative storytelling, physical experiences, and communit= ies built around genuine shared interests. Read more Right playbook for eve= ry event type (LinkedIn for Marketing Blog) Events are one of the highest-i= ntent moments in the B2B marketing calendar. This guide matches strategy to= format so you can get more out of every event you plan, promote, and measu= re. Read more SparkForce increases free trials by 140% with Funnel and Link= edIn Corpay One just had its strongest month of free trials in three years,= and the unlock wasn't more spend, it was better data. SparkForce connected= Funnel's Conversions API integration to close the gap between ad clicks an= d actual sign-ups, giving the team a clear read on what was actually drivin= g trials. Read the full story. Zembl unlocks deeper attribution and a stron= ger pipeline with Factors.ai and LinkedIn Most B2B teams can see the top of= the funnel clearly and lose the thread somewhere after. Zembl paired Compa= ny Intelligence with Factors.ai to trace impact all the way through =E2=80= =94 and came out with a measurably stronger pipeline and revenue picture as= a result. Read the full story. What to Watch [Video] The Rise of Next=E2= =80=91Gen Creators and Why They=E2=80=99re Rewriting B2B Influence Recorded= live at Cannes Lions 2026, LinkedIn's Chief Brand Officer Heather Freeland= joins Damaryan Benton (The PR Habitat), Jade Walters (The Ninth Semester),= and Jahleane Dolne (The Postgrad Playbook) unpack what it really takes to = build B2B brand authority with skeptical, time-poor buyers. Together, they = make the case for why credible creator and employee voices are the new engi= ne of commercial growth. The panel digs into how brands can harness UGC and= EGC to scale authentic thought leadership, navigate algorithmic search, an= d leverage vetted experts to build real market Buyability.=C2=A0 [Webinar] = The B2B webinar playbook for pipeline growth Most webinars die the moment t= he live session ends. This session breaks down how leading B2B teams treat = webinars as a pipeline engine instead of a one-off event, covering: How to = promote a webinar before, during, and after to keep pipeline moving How to = stretch one session into months of usable content How to measure impact acr= oss the full funnel, not just attendance Worth a spot on your calendar if w= ebinars are part of your event mix. When: July 28, 2026 | 4:00=E2=80=934:30= pm BST | 11:00=E2=80=9311:30 am ET | 8:00=E2=80=938:30 am PT. Register her= e. [Webinar] Turning events into results: lessons from Cvent CONNECT 2026 F= rom the Cvent CONNECT 2026 event in Nashville, this session tackles a probl= em every event marketer knows well: reaching the right audience, making the= moment last past the live date, and tying it all back to real business out= comes. Watch the recording for a look at how integrated event tech is closi= ng that gap =E2=80=94 and how to join the beta if you want early access. Wa= tch the livestream recording and learn how to join the beta for the Cvent i= ntegrations.=C2=A0 What to Know LinkedIn Launched a Resource Hub for Video= =C2=A0 If you're running video ads on LinkedIn, this is worth bookmarking. = LinkedIn's video advertising resource hub pulls together everything you nee= d to build, target, and measure video campaigns in one place: creative best= practices, format guidance, and performance benchmarks included. Explore L= inkedIn video advertising resources Make sure to follow the LinkedIn for Ma= rketing Blog for more insights. Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-proof-over-polish-what-r= esonates-b2b-fqvle?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl= etter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D= 38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-newsletter_conte= nt_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_follow_newsl= etter_02-newsletter_content_preview_text-0-readmore_button_-null-g48r~ms34i= ovd~i9-null-null&eid=3Dg48r-ms34iovd-i9 =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-= 0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Securi= tyHelp-0-textfooterglimmer-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34i= ovd-i9 Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. Cancelar inscri=C3=A7=C3=A3o: https://www.linkedin.com/series-notifications= /?action=3Dunsubscribe&memberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6p= g&newsletterId=3D6916827065082134528&newsletterTitle=3DThis Week in Marketi= ng&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dE= cCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&e= k=3Demail_series_follow_newsletter_02&e=3Dg48r-ms34iovd-i9&eid=3Dg48r-ms34i= ovd-i9&m=3Dunsubscribe&ts=3DfooterGlimmer&li=3D0&t=3Dplh =C2=A0=C2=A0=C2= =B7=C2=A0=C2=A0Ajuda: https://www.linkedin.com/help/linkedin/answer/67?lang= =3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj= 7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck= 1&trk=3Deml-email_series_follow_newsletter_02-help-0-textfooterglimmer&trkE= mail=3Deml-email_series_follow_newsletter_02-help-0-textfooterglimmer-null-= g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9 =C2=A9 2026 LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place,= Dublin 2 - Irlanda.LinkedIn =C3=A9 um nome comercial registrado da LinkedI= n Ireland Unlimited Company. LinkedIn e o logo do LinkedIn s=C3=A3o marcas registradas do LinkedIn. ------=_Part_15774183_869129394.1785150906710 Content-Type: text/html;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: html-body <= head> </t= itle> <style> @media (max-width: 512px) { .mercado-container { width: 100% = !important; } } </style> <style> @media (max-width: 480px) { .inline-button, .inline-button tabl= e { display: none !important; } .full-width-button, .full-width-button table { display: table != important; } } @media (max-width: 320px) { .games-notification-badge { display: none !important; } } </style> <style>body {font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S= ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;}</style> <!--[if mso]><style type=3D"text/css"> </styl= e><![endif]--> <!--[if IE]><style type=3D"text/css"> </style><![endif]--> <= /head> <body dir=3D"ltr" class=3D"font-sans bg-color-background-canvas w-fu= ll m-0 p-0 pt-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; margin: 0px; width: 100%; background-color: #f3f2f0; padding: 0p= x; padding-top: 8px; font-family: -apple-system, system-ui, BlinkMacSystemF= ont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Ox= ygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji',= 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sa= ns-serif;"> <div class=3D"h-0 opacity-0 text-transparent invisible overflow= -hidden w-0 max-h-[0]" style=3D"visibility: hidden; height: 0px; max-height= : 0; width: 0px; overflow: hidden; opacity: 0; mso-hide: all;" data-email-p= reheader=3D"true">Written by Brooke Reotutar, Senior Content Producer @ Lin= kedIn for Marketing=E2=80=A6</div> <div class=3D"h-0 opacity-0 text-transpa= rent invisible overflow-hidden w-0 max-h-[0]" style=3D"visibility: hidden; = height: 0px; max-height: 0; width: 0px; overflow: hidden; opacity: 0; mso-h= ide: all;"> =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD= =8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD= =8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F= =C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F= =C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2= =A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2= =A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2= =A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0= =CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0= =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 = =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD= =8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD= =8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F= =C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F= =C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F= =C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2= =A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2= =A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0= =CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0= =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0= =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD= =8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD= =8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F= =C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F= =C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F= =C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2= =A0=CD=8F=C2=A0=CD=8F=C2=A0 </div> <table role=3D"presentation" valign=3D"t= op" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"512" align=3D= "center" class=3D"mercado-container w-[512px] max-w-[512px] mx-auto my-0 p-= 0 " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms= o-table-lspace: 0pt; mso-table-rspace: 0pt; margin-left: auto; margin-right= : auto; margin-top: 0px; margin-bottom: 0px; width: 512px; max-width: 512px= ; padding: 0px;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%;= -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"= > <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0= " cellpadding=3D"0" width=3D"100%" class=3D"bg-color-background-container "= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff;"> <tbod= y> <tr> <td class=3D"text-center p-3" style=3D"-webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p= t; padding: 24px; text-align: center;"> <table role=3D"presentation" valign= =3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" cl= ass=3D"min-w-full" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%;= "> <tbody> <tr> <td align=3D"left" valign=3D"middle" style=3D"-webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-t= able-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/feed/?lipi=3Du= rn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es85pw= mAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&= trk=3Deml-email_series_follow_newsletter_02-header-0-home_glimmer_static_ba= dging_with_count&trkEmail=3Deml-email_series_follow_newsletter_02-heade= r-0-home_glimmer_static_badging_with_count-null-g48r~ms34iovd~i9-null-null&= amp;eid=3Dg48r-ms34iovd-i9" target=3D"_blank" class=3D"w-[84px]" style=3D"c= olor: #0a66c2; cursor: pointer; display: inline-block; text-decoration: non= e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; width: 84px;= "> <img class=3D"h-[37px] w-[101px]" alt=3D"LinkedIn" src=3D"https://static= .licdn.com/aero-v1/sc/h/2fp5x7ci191mxbdy1eynscn59" data-test-header-static-= badging-img style=3D"outline: none; text-decoration: none; -ms-interpolatio= n-mode: bicubic; height: 37px; width: 101px;" width=3D"101" height=3D"37"> = </a> </td> <td valign=3D"middle" align=3D"right" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt;"> <table role=3D"presentation" valign=3D"top" border=3D"0" ce= llspacing=3D"0" cellpadding=3D"0" width=3D"auto" data-test-header-notificat= ion-badges style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td align= =3D"right" valign=3D"middle" class=3D"px-0.5" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; padding-left: 4px; padding-right: 4px;"> <a href=3D"https://www.= linkedin.com/comm/messaging/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo= llow_newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6w= mBAQ&midSig=3D38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newslett= er_02-header-0-messaging_glimmer&trkEmail=3Deml-email_series_follow_new= sletter_02-header-0-messaging_glimmer-null-g48r~ms34iovd~i9-null-null&e= id=3Dg48r-ms34iovd-i9" target=3D"_blank" class=3D"h-[25px]" style=3D"color:= #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <= img alt=3D"Messaging icon" src=3D"https://static.licdn.com/aero-v1/sc/h/10f= imloaw3jryyzve9w87w3h1" class=3D"h-[25px]" style=3D"outline: none; text-dec= oration: none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25= "> </a> </td> <td align=3D"right" valign=3D"middle" class=3D"px-0.5" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 4px; padding-right: 4px;">= <a href=3D"https://www.linkedin.com/comm/mynetwork/?lipi=3Durn%3Ali%3Apage= %3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&a= mp;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&trk=3Deml-emai= l_series_follow_newsletter_02-header-0-my_network_glimmer&trkEmail=3Dem= l-email_series_follow_newsletter_02-header-0-my_network_glimmer-null-g48r~m= s34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" class=3D= "h-[25px]" style=3D"color: #0a66c2; cursor: pointer; display: inline-block;= text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; height: 25px;"> <img alt=3D"Mynetwork icon" src=3D"https://static.= licdn.com/aero-v1/sc/h/90lul9r9eny8abld0lh202esc" class=3D"h-[25px]" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = height: 25px;" height=3D"25"> </a> </td> <td align=3D"right" valign=3D"midd= le" class=3D"px-0.5" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: = 4px; padding-right: 4px;"> <a href=3D"https://www.linkedin.com/comm/notific= ations/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= Dj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38j= X5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-header-0-notifi= cations_glimmer&trkEmail=3Deml-email_series_follow_newsletter_02-header= -0-notifications_glimmer-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms3= 4iovd-i9" target=3D"_blank" class=3D"h-[25px]" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <img alt=3D"No= tifications icon" src=3D"https://static.licdn.com/aero-v1/sc/h/eh1e9j5bszh6= p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; text-decoration: = none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <= /td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt-1" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px; paddin= g-top: 8px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cell= spacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"font-sans" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" class=3D"pr-1 w-6" s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi= dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065= 082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3= 8jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-newsletter_en= tity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~ms= 34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas= s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded= -md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series= -logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538= ?e=3D1786579200&v=3Dbeta&t=3DnMPr73ucLVhd5QR34X5zclakFMbs837o3abeuV= 706so" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-= color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali= gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett= ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_= newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= amp;midSig=3D38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02= -newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct= a-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_bl= ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.= 5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co= lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f= ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0= .9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c= omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se= ries_follow_newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQG= iQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&trk=3Deml-email_series_follow_n= ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail= =3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet= ter_entity_cta-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" = target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon= t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp= eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> = </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr= data-test-id=3D"newsletter-content-preview"> <td class=3D"px-3 pt-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;= padding-top: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; overflow: hidden;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-proof-over-polish-what-resonates-b2b-fqvle?lipi=3Du= rn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es85pw= mAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&= trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-he= adline_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_con= tent_preview-0-headline_-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms3= 4iovd-i9" target=3D"_blank" class=3D"w-full" style=3D"color: #0a66c2; curso= r: pointer; display: inline-block; text-decoration: none; -webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img class=3D"blo= ck w-full aspect-[744/400] object-cover overflow-hidden" data-test-id=3D"ne= wsletter-content-preview__cover-image" alt=3D"Imagem de capa da newsletter"= src=3D"https://media.licdn.com/dms/image/v2/D4E12AQFOYgI7vf0Wiw/article-co= ver_image-shrink_720_1280/B4EZ.Rf5PLKQAQ-/0/1784852485731?e=3D1786579200&am= p;v=3Dbeta&t=3DnLq_LSb_8cZE1iZDQ0DJ9imC2T1RxaZ8x33uFtJ35Cs" style=3D"ou= tline: none; text-decoration: none; -ms-interpolation-mode: bicubic; displa= y: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; object-fit:= cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab= le-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.= com/comm/pulse/week-marketing-proof-over-polish-what-resonates-b2b-fqvle?li= pi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0= es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck= 1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_previe= w-0-title_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_= content_preview-0-title_-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms3= 4iovd-i9" target=3D"_blank" class=3D"no-underline font-medium text-sm m-0 t= ext-system-gray-90" style=3D"cursor: pointer; display: inline-block; text-d= ecoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%= ; margin: 0px; font-size: 14px; font-weight: 500; color: #282828; text-deco= ration-line: none;"> <h2 class=3D"m-0 text-display-sm leading-regular text-= color-text font-bold font-sans" style=3D"margin: 0px; font-family: -apple-s= ystem, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue',= 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Appl= e Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Luc= ida Grande', Helvetica, Arial, sans-serif; font-size: 24px; font-weight: 60= 0; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> This Week in Marketing: = Proof Over Polish, What Resonates with B2B Buyers Today </h2> </a> </td> </= tr> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:= 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"prese= ntation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" wi= dth=3D"100%" data-test-id=3D"newsletter-author-lockup-redesign" class=3D"mt= -1 mb-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100= %; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin-bottom: 16px; margi= n-top: 8px;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" class=3D"w-= 3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso= -table-lspace: 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"> <a h= ref=3D"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn= %3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es85pwmA= GLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&tr= k=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-auth= or_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content= _preview-0-author_-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-= i9" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: in= line-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text= -size-adjust: 100%;"> <img class=3D"inline-block relative bg-color-entity-g= host-background w-4 h-4 align-middle" src=3D"https://media.licdn.com/dms/im= age/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719= 419346821/linkedin_ads_logo?e=3D1786579200&v=3Dbeta&t=3Dsgm0FDwvBse= juDhbaR7nMY3b5dkAllf4EjL5H6wzfG8" alt=3D"Imagem do autor" style=3D"outline:= none; text-decoration: none; -ms-interpolation-mode: bicubic; position: re= lative; display: inline-block; height: 32px; width: 32px; background-color:= #eae6df; vertical-align: middle;" width=3D"32" height=3D"32"> </a> </td> <= td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso= -table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedi= n.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email= _series_follow_newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3D= AQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&trk=3Deml-email_series_follo= w_newsletter_02-newsletter_content_preview-0-author_&trkEmail=3Deml-ema= il_series_follow_newsletter_02-newsletter_content_preview-0-author_-null-g4= 8r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" clas= s=3D"no-underline ml-1" style=3D"color: #0a66c2; cursor: pointer; display: = inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; margin-left: 8px; text-decoration-line: none;"> <span= class=3D"font-sans font-bold text-sm mb-3 text-color-text-low-emphasis lea= ding-regular" style=3D"margin-bottom: 24px; font-family: -apple-system, sys= tem-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira San= s', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Em= oji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande= ', Helvetica, Arial, sans-serif; font-size: 14px; font-weight: 600; line-he= ight: 1.25; color: rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a= > </td> </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3= bg-color-surface-tint rounded-md font-sans" data-test-id=3D"newsletter-cta= -banner" style=3D"border-radius: 8px; background-color: #f5f7f9; padding: 2= 4px; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI',= Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cant= arell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji= ', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div= class=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"text-md le= ading-regular font-bold text-color-text" style=3D"font-size: 16px; font-wei= ght: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo = no LinkedIn para participar da conversa </span> </div> <table role=3D"prese= ntation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" wi= dth=3D"100%" class=3D"email-button " data-test-id=3D"email-button" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align= =3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.= linkedin.com/comm/pulse/week-marketing-proof-over-polish-what-resonates-b2b= -fqvle?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BD= j7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX= 5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-newsletter_conte= nt_preview-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_n= ewsletter_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~m= s34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" aria-lab= el=3D"Abrir este artigo no LinkedIn" class=3D"align-top no-underline " styl= e=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decoratio= n: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertic= al-align: top; text-decoration-line: none;"> <table role=3D"presentation" v= align=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"aut= o" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; borde= r-collapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary border= -color-brand button-link leading-regular !min-h-[auto] !shadow-none border-= 1 border-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adju= st: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-content= ; border-radius: 24px; padding-top: 7px; padding-bottom: 7px; padding-left:= 16px; padding-right: 16px; text-align: center; font-size: 14px; font-weigh= t: 600; cursor: pointer; text-decoration-line: none; background-color: #0a6= 6c2; color: #ffffff; border-width: 1px; border-style: solid; border-color: = #0a66c2; line-height: 1.25; min-height: auto !important; box-shadow: 0 0 #0= 000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.com= /comm/pulse/week-marketing-proof-over-polish-what-resonates-b2b-fqvle?lipi= =3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es= 85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&= amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-= 0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_0= 2-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~ms34iovd~i9-= null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" tabindex=3D"-1" ari= a-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"no-underline text-white" style=3D"color: #ffffff; text-decoration-= line: none;"> Ler no LinkedIn </span> </a> </td> </tr> </tbody> </table> </= a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-id=3D"new= sletter-content-preview--content"> <td class=3D"font-sans text-md leading-o= pen text-system-gray-90" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-famil= y: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helve= tica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S= ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Sy= mbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 16px; line= -height: 1.5; color: #282828;"> <div data-test-id=3D"publishing-text-block"= > <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; m= argin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span cl= ass=3D"italic" data-test-id=3D"little-text-block" style=3D"font-style: ital= ic;">Written by </span><span class=3D"italic" data-test-id=3D"little-text-b= lock" style=3D"font-style: italic;"><a href=3D"https://www.linkedin.com/in/= brooke-reotutar/" target=3D"_blank" class=3D"inline no-underline cursor-poi= nter text-color-link font-bold" data-test-id=3D"publishing-text-block-link"= style=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; color= : #0a66c2; text-decoration-line: none;">Brooke Reotutar,</a></span><span cl= ass=3D"italic" data-test-id=3D"little-text-block" style=3D"font-style: ital= ic;"> Senior Content Producer @ LinkedIn for Marketing</span> </p> </div> <= div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md = leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; fon= t-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-b= lock">Something is shifting in how buyers form opinions, and it goes beyond= your campaign brief,=C2=A0 polished ad creative, and demand gen strategy. = It starts much earlier - in the feeds they scroll, the creators they follow= , and the peers they actually trust.=C2=A0</span> </p> </div> <div data-tes= t-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open= " style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px= ; line-height: 1.5;"> <span class data-test-id=3D"little-text-block">This w= eek's issue covers a lot of ground: how to extend the value of your IRL eve= nt, what the World Cup taught us about brand relevance, why authenticity is= n't optional in the AI era, and why creators are proving to be a powerful e= ngine in B2B.=C2=A0</span> </p> </div> <div data-test-id=3D"publishing-text= -block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight:= 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <= span class data-test-id=3D"little-text-block">One thread runs through all o= f it: at the end of the day, people trust people more than brands, and the = marketers who incorporate that into their strategies are winning.=C2=A0</sp= an> </p> </div> <hr data-test-id=3D"publishing-divider-block" class=3D"my-1= h-[1px] border-0 bg-system-gray-60" style=3D"margin-top: 8px; margin-botto= m: 8px; height: 1px; border-width: 0; background-color: #8c8c8c;"> <div dat= a-test-id=3D"publishing-text-block"> <h2 data-test-id=3D"publishing-text-bl= ock-h1" class=3D"font-bold m-0 text-lg text-system-gray-90 py-1 leading-reg= ular" style=3D"margin: 0px; padding-top: 8px; padding-bottom: 8px; font-siz= e: 20px; font-weight: 600; line-height: 1.25; color: #282828;"> <span class= data-test-id=3D"little-text-block">What to Read</span> </h2> </div> <div d= ata-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leadi= ng-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-siz= e: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"lit= tle-text-block" style=3D"font-weight: 700;">5 lessons from the World Cup's = best marketing plays (Adweek) </span><span class data-test-id=3D"little-tex= t-block">Pio Schunker breaks down what separated the brands that broke thro= ugh from those that faded into the noise across $10 billion in global ad sp= end. The lessons: build for the long tail, find the unclaimed story, audit = your talent, make your brand central, and start a conversation rather than = a broadcast. </span><span class data-test-id=3D"little-text-block"><a href= =3D"https://www.adweek.com/brand-marketing/5-lessons-from-the-world-cups-be= st-marketing-playsand-those-that-missed-the-mark/" target=3D"_blank" class= =3D"inline no-underline cursor-pointer text-color-link font-bold" data-test= -id=3D"publishing-text-block-link" style=3D"text-decoration: none; -webkit-= text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; cursor= : pointer; font-weight: 600; color: #0a66c2; text-decoration-line: none;">R= ead more</a></span> </p> </div> <div data-test-id=3D"publishing-text-block"= > <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; m= argin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span cl= ass=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-weight:= 700;">The renaissance of real: the new rules of marketing in the AI era (T= he Drum) </span><span class data-test-id=3D"little-text-block">Liganova and= The Future Laboratory make the case that transparency is now the price of = entry, not the strategy. Nearly 85% of people question whether online conte= nt is real. What earns trust in that environment? Creative storytelling, ph= ysical experiences, and communities built around genuine shared interests. = </span><span class data-test-id=3D"little-text-block"><a href=3D"https://ww= w.thedrum.com/news/the-renaissance-of-real-the-new-rules-of-marketing-in-th= e-ai-era" target=3D"_blank" class=3D"inline no-underline cursor-pointer tex= t-color-link font-bold" data-test-id=3D"publishing-text-block-link" style= =3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%; display: inline; cursor: pointer; font-weight: 600; color: #0a6= 6c2; text-decoration-line: none;">Read more</a></span> </p> </div> <span>..= .</span> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-webkit-= text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; = mso-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;"> <ta= ble role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cel= lpadding=3D"0" width=3D"100%" class=3D"email-button series-content-preview_= _bottom-cta" data-test-id=3D"email-button" style=3D"-webkit-text-size-adjus= t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac= e: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt= ; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/w= eek-marketing-proof-over-polish-what-resonates-b2b-fqvle?lipi=3Durn%3Ali%3A= page%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%= 3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&trk=3Deml-= email_series_follow_newsletter_02-newsletter_content_preview-0-readmore_but= ton_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_conten= t_preview-0-readmore_button_-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r= -ms34iovd-i9" target=3D"_blank" aria-label=3D"Abrir This Week in Marketing = no LinkedIn" class=3D"align-top no-underline " style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-deco= ration-line: none; width: 100%;"> <table role=3D"presentation" valign=3D"to= p" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D= "border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse:= separate; width: 100%;"> <tbody> <tr> <td class=3D"btn-md btn-secondary-em= phasis border-color-brand button-link leading-regular !min-h-[auto] !shadow= -none border-1 border-solid font-sans" data-test-id=3D"newsletter-content-p= review-redesign-bottom-cta" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height:= min-content; border-radius: 24px; padding-top: 12px; padding-bottom: 12px;= padding-left: 24px; padding-right: 24px; text-align: center; font-size: 16= px; font-weight: 600; cursor: pointer; text-decoration-line: none; backgrou= nd-color: rgba(0, 0, 0, 0); color: #0a66c2; border-width: 1px; border-style= : solid; border-color: #0a66c2; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif; line-height: 1.25; min-height: auto !important; box-sh= adow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.= linkedin.com/comm/pulse/week-marketing-proof-over-polish-what-resonates-b2b= -fqvle?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BD= j7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX= 5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-newsletter_conte= nt_preview-0-readmore_button_&trkEmail=3Deml-email_series_follow_newsle= tter_02-newsletter_content_preview-0-readmore_button_-null-g48r~ms34iovd~i9= -null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" tabindex=3D"-1" ar= ia-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cursor: = pointer; display: inline-block; text-decoration: none; -webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none; width: = 100%;"> <span class=3D"no-underline text-color-brand" style=3D"color: #0a66= c2; text-decoration-line: none;"> Continue lendo no LinkedIn </span> </a> <= /td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </table> </td> </tr>= </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </tab= le> </td> </tr> </tbody> </table> </div> </td> </tr> <tr> <td class=3D"bg-c= olor-background-canvas p-3" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; backgro= und-color: #f3f2f0; padding: 24px;"> <table role=3D"presentation" valign=3D= "top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class= =3D"text-xs" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:= 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-size: 12px;"> <tb= ody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-footer__intended" st= yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl= e-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> E= ste e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) </td> </tr= > <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margi= n: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/help/lin= kedin/answer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series= _follow_newsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0J= g6wmBAQ&midSig=3D38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsl= etter_02-SecurityHelp-0-footerglimmer&trkEmail=3Deml-email_series_follo= w_newsletter_02-SecurityHelp-0-footerglimmer-null-g48r~ms34iovd~i9-null-nul= l&eid=3Dg48r-ms34iovd-i9" target=3D"_blank" class=3D"text-inherit under= line" style=3D"cursor: pointer; display: inline-block; text-decoration: non= e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inher= it; text-decoration-line: underline;">Saiba por que inclu=C3=ADmos isso.</a= > </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust= : 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace= : 0pt; margin: 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-m= ails de notifica=C3=A7=C3=A3o do LinkedIn. Outras pessoas podem ver que voc= =C3=AA =C3=A9 assinante.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D= "https://www.linkedin.com/series-notifications/?action=3Dunsubscribe&me= mberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&newsletterId=3D6916= 827065082134528&newsletterTitle=3DThis Week in Marketing&lipi=3Durn= %3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj7dEcCNS0es85pwmA= GLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5vWGL3_ck1&ek= =3Demail_series_follow_newsletter_02&e=3Dg48r-ms34iovd-i9&eid=3Dg48= r-ms34iovd-i9&m=3Dunsubscribe&ts=3DfooterGlimmer&li=3D0&t= =3Dplh" target=3D"_blank" class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Cancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0= =C2=A0 <a href=3D"https://www.linkedin.com/help/linkedin/answer/67?lang=3Dp= t&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BDj= 7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D38jX5= vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-help-0-footerglim= mer&trkEmail=3Deml-email_series_follow_newsletter_02-help-0-footerglimm= er-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-i9" target=3D"_b= lank" data-test-help-link class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Ajuda</a> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <a href=3D"https://www.li= nkedin.com/comm/feed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne= wsletter_02%3BDj7dEcCNS0es85pwmAGLCg%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&am= p;midSig=3D38jX5vWGL3_ck1&trk=3Deml-email_series_follow_newsletter_02-f= ooter-0-logoGlimmer&trkEmail=3Deml-email_series_follow_newsletter_02-fo= oter-0-logoGlimmer-null-g48r~ms34iovd~i9-null-null&eid=3Dg48r-ms34iovd-= i9" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: in= line-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text= -size-adjust: 100%;"> <img src=3D"https://static.licdn.com/aero-v1/sc/h/9eh= e6n39fa07dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] i= mage-rendering-crisp" style=3D"outline: none; text-decoration: none; image-= rendering: -moz-crisp-edges; image-rendering: -o-crisp-edges; image-renderi= ng: -webkit-optimize-contrast; image-rendering: crisp-edges; -ms-interpolat= ion-mode: nearest-neighbor; display: block; height: 14px; width: 56px;" wid= th=3D"56" height=3D"14"> </a> </td> </tr> <tr> <td data-test-copyright-text= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unl= imited Company, Wilton Plaza, Wilton Place, Dublin 2 - Irlanda. LinkedIn = =C3=A9 um nome comercial registrado da LinkedIn Ireland Unlimited Company. = <span data-test-trademarks-text> LinkedIn e o logo do LinkedIn s=C3=A3o mar= cas registradas do LinkedIn. </span> </td> </tr> </tbody> </table> </td> </= tr> </tbody> </table> </td> </tr> </tbody> </table> <img alt role=3D"presen= tation" src=3D"https://www.linkedin.com/emimp/ip_WnpRNGNpMXRjek0wYVc5MlpDMX= BPUT09OlpXMWhhV3hmYzJWeWFXVnpYMlp2Ykd4dmQxOXVaWGR6YkdWMGRHVnlYekF5OmRYSnVPb= XhwT214cGJtdGxaRWx1UVhKMGFXTnNaVG8zTkRnMk1qRXpOREEyTlRVMU9UUTNNREE0.gif" st= yle=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubi= c; width: 1px; height: 1px;" width=3D"1" height=3D"1"> </body> </html> ------=_Part_15774183_869129394.1785150906710--