Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id uhEPEOZ6cGpE4gMAaNiWHg (envelope-from ) for ; Mon, 03 Aug 2026 08:26:30 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Mon, 03 Aug 2026 08:26:30 -0300 Received: from maile-dd.linkedin.com ([108.174.6.204]:60773) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.99.2) (envelope-from ) id 1wqqo5-000000014CT-2IAC for fabio@bewonderful.com.br; Mon, 03 Aug 2026 08:26:30 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; t=1785756332; bh=LdSWiUoDn5X1JKnhlB7a35tuuXxR5IXHknux4AMmmPE=; h=Date:From:Subject:MIME-Version:Content-Type:To:X-LinkedIn-Class: X-LinkedIn-Template:X-LinkedIn-fbl; b=SvJXUI8T3iG7qwe63YbFbPMDwhVw9mrrxz55M/8pODSxoeXhX3MrcgwLr2z4pvV2Q OqQq3idpKby2kWEG+v/rjojHdyPJbwHNzscYheu1Ri7Ap/7MA2ppmFTERWQ/RHLRCg dv4CdKE2eY0RhKhTmywYO9qqkIPOenu4U//4djPYWzojX/bfcYfDb1BQnbp9RTuO2q eGY2sDp4lUYn4Ra+zMk/LCTK0sUu1a8WhqwOwPe7o55oeSFc/+n3sdM5ojS54wB9px AdELFUB20FIkk6kAYth8GnsOZsy4wdIMNMcZcnZh7j6S+0ANj6smwAgeXACJnicuDl bZxd1NkOg17uA== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; t=1785756332; bh=LdSWiUoDn5X1JKnhlB7a35tuuXxR5IXHknux4AMmmPE=; h=Date:From:Subject:MIME-Version:Content-Type:To:X-LinkedIn-Class: X-LinkedIn-Template:X-LinkedIn-fbl; b=bBg69utC+CmvlrKEUUQxk/U71rGI28gk8OdXx3VnuQqq/Ks7fGqQvVmnuvZxkCJeh O2vQ3FsPmsY+yZDfKUat4fbWmJ451xfCnxi14Ha5QdS9irpBx1yrImeQRDFnkYWhzR CWwD4Wvhe85uyIGBGOnrFb4CLtppfeedQM+D135Wpce8JRvIHjTTUp9dwluvkWPag8 Y0a8yfqmyESYONAx8HKna/Nou9H2Uj1O78i4gmmhpFfcNaMea7mUC4szgtnsi70vXf 31GDNw40G1EmqVsyFxtnZSJbmHy/ItLoMyrj/txM3ekbj9I3TRHb5TUREKJzJTWlKr 5N5NBLb9w9xYg== Date: Mon, 3 Aug 2026 11:25:32 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <1433835073.25188251.1785756332205@ltx1-app99865.prod.linkedin.com> Subject: This Week in Marketing: From Blank Page to B2B Playbook MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_25188247_1805852114.1785756332200" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-aszzf7v66dvh20nz1frfhs19y15gdvynqn5h3vmozln27jpij9hvqcvv17pwm2cpzae628paluab54dntpe6ud4dvd94a5zss8dxrp X-LinkedIn-Id: g48r-msd544gi-es List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 X-Spam-Status: No, score=-0.1 X-Spam-Score: 0 X-Spam-Bar: / X-Ham-Report: Spam detection software, running on the system "cloud.mkt.tools", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing Content analysis details: (-0.1 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 T_SPF_TEMPERROR SPF: test of record failed (temperror) 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.5000] 0.0 HTML_MESSAGE BODY: HTML included in message -0.8 DKIMWL_WL_HIGH DKIMwl.org - High trust sender X-Spam-Flag: NO ------=_Part_25188247_1805852114.1785756332200 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-from-blank-page-b2b-play= book-linkedin-for-mktg-pquje?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo= llow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ= &midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-null-0= -read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-nul= l-0-read_more_banner_cta_-null-g48r~msd544gi~es-null-null&eid=3Dg48r-msd544= gi-es =20 Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin= g All B2B marketers have experienced starting from a blank page: writing a = new playbook, building a team, crafting a campaign, or creating an asset. E= ven the most mature organizations occasionally need to throw away a page an= d start again.=C2=A0 Whether you=E2=80=99re an IC at a B2B startup, a small= creator, or a leader of a giant tech company, we=E2=80=99ve all stood in t= he same spot, staring at a blank page where a strategy should be.=C2=A0 If = you=E2=80=99re a marketer in that position, this week=E2=80=99s article is = for you.=C2=A0 In this edition, we=E2=80=99re covering this, plus more:=C2= =A0 The new demand generation success kit and how to build high-performing = demand gen teams in the age of AI Personal Brands in B2B marketing and why = proof is more important than visibility=C2=A0 The Event Marketing Playbook = =E2=80=93 how to turn events into demand drivers=C2=A0 What to Read The New= Demand Gen Manager Success Kit: How to run the first 90 days, from someone= who just did Kelly Arndt, Demand Generation Lead at Vector, built a field = kit for demand gen leaders stepping into a new role: the plan he built when= he joined Vector, plus the best practices and lessons he picked up along t= he way. Read more The Keys to Building High-Performing Demand Generation Te= ams in the Age of AI AI is reshaping demand generation leadership by forcin= g teams to prioritize strategic judgment, trusted content and tighter sales= -marketing alignment over sheer content volume. In this article by James Hi= ckey, learn what it takes to adjust to this new shift. Read more Personal B= rand < Work Brandon Smithwrick published a playbook on personal branding, b= ut it=E2=80=99s likely not what you=E2=80=99d expect. Whether you=E2=80=99r= e a small B2B marketing creator, or a VP at a giant tech company, this arti= cle breaks down why =E2=80=9Cproof=E2=80=9D is more important than =E2=80= =9Cvisibility=E2=80=9D when building your personal brand. Read more Convert= your Events Marketing from Cost Center to Demand Driver The impact of your= events shouldn=E2=80=99t be measured by sheer number of guests, it should = also be measured by pipeline. This piece by Jae Oh, Sr. Director of Product= Management from LinkedIn, tells you how to tie event marketing to revenue = goals from the start, run promotion as one connected motion before, during,= and after, and track the metrics that actually earn your event a permanent= line in the budget. Read more What Does the AI Era Mean for Marketers? 7 L= essons from the CMOs of Google, OpenAI, Chase and More The AI era is transf= orming the way brands stay relevant. It=E2=80=99s changing who gets discove= red and who is trusted and recommended in the first place. Marketing leader= s from Google, OpenAI, Chase, and more share what it takes to stay relevant= as we shift from an attention economy to an intelligence economy in this a= rticle by Yolanda Zaw, Global Head of Content at LinkedIn. Read more What t= o Watch [Podcast] Create or Destroy: Reimagining Marketing B2B marketing ha= s held a reputation for being boring. LinkedIn CMO Jessica Jensen talks thr= ough why, what's changing, and what B2C marketers can actually learn from B= 2B. Catch the full conversation on Create or Destroy: Reimagining Marketing= with host Seth Matlins.=C2=A0 [Video] Best B2B Marketing Channels for Lead= Generation High-craft creative in the wrong environment loses all its cred= ibility: placement isn't a media buy, it's part of the strategy itself. Lin= kedIn's Andrew Monu sits down with Digitas' Amy Lanzini and PMG's Jennifer = Quigley Jones to break down how to match content to platform mindset and bu= ild the "network of influence" that gets a B2B buying committee to yes.=C2= =A0 [Video] How Do Small Businesses Approach B2B Marketing? Small B2B compa= nies face a different set of constraints than massive enterprise organizati= ons, although the foundations are the same. LinkedIn's Alyssa Merwin talks = with leaders from Adobe, e.l.f. Beauty, The Ad Council, and IFS to tackle t= he best practices from hiring for skills over credentials, shifting teams f= rom "doing" to "thinking," and why AI literacy has to start at the top. [We= binar] Becoming the Voice of Cybersecurity: Crowdstrike, LinkedIn, & Sandra= Liu on the New Rules of Trust Cybersecurity buyers are increasingly turnin= g to executives, practitioners, and creators for trust, not just content fr= om the vendors. CrowdStrike's Vab Dwivedi, creator Sandra Liu, and LinkedIn= 's Eric Becker join Gianna Whitver to explore how leading security brands a= re building authentic voices for the AI era. Register for the Webinar. What= to Know LinkedIn Cracks Down on AI Slop=C2=A0 LinkedIn is ramping up a ser= ies of new and improved classifiers that identify if a post is AI-slop or g= enerally low-quality content, as well as the ability for members to flag if= they believe a post or comment seems like AI slop. Learn more.=C2=A0 Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-from-blank-page-b2b-play= book-linkedin-for-mktg-pquje?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo= llow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ= &midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-newsle= tter_content_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_fo= llow_newsletter_02-newsletter_content_preview_text-0-readmore_button_-null-= g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. 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text-decoration: none; -ms-interpolatio= n-mode: bicubic; height: 37px; width: 101px;" width=3D"101" height=3D"37"> = </a> </td> <td valign=3D"middle" align=3D"right" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt;"> <table role=3D"presentation" valign=3D"top" border=3D"0" ce= llspacing=3D"0" cellpadding=3D"0" width=3D"auto" data-test-header-notificat= ion-badges style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td align= =3D"right" valign=3D"middle" class=3D"px-0.5" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; padding-left: 4px; padding-right: 4px;"> <a href=3D"https://www.= linkedin.com/comm/messaging/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo= llow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6w= mBAQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newslett= er_02-header-0-messaging_glimmer&trkEmail=3Deml-email_series_follow_new= sletter_02-header-0-messaging_glimmer-null-g48r~msd544gi~es-null-null&e= id=3Dg48r-msd544gi-es" target=3D"_blank" class=3D"h-[25px]" style=3D"color:= #0a66c2; 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cursor: pointer; display: inline-block;= text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; height: 25px;"> <img alt=3D"Mynetwork icon" src=3D"https://static.= licdn.com/aero-v1/sc/h/d6lvwqy6nk3347oeouht3m3qo" class=3D"h-[25px]" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = height: 25px;" height=3D"25"> </a> </td> <td align=3D"right" valign=3D"midd= le" class=3D"px-0.5" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: = 4px; padding-right: 4px;"> <a href=3D"https://www.linkedin.com/comm/notific= ations/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= Qa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1_Y= SK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-header-0-notifi= cations_glimmer&trkEmail=3Deml-email_series_follow_newsletter_02-header= -0-notifications_glimmer-null-g48r~msd544gi~es-null-null&eid=3Dg48r-msd= 544gi-es" target=3D"_blank" class=3D"h-[25px]" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <img alt=3D"No= tifications icon" src=3D"https://static.licdn.com/aero-v1/sc/h/eh1e9j5bszh6= p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; text-decoration: = none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <= /td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt-1" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px; paddin= g-top: 8px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cell= spacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"font-sans" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" class=3D"pr-1 w-6" s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi= dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065= 082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1= _YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-newsletter_en= tity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~ms= d544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_blank" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas= s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded= -md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series= -logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538= ?e=3D1787184000&v=3Dbeta&t=3D8-ItGCUXP70FjUnBYviQD4pWuZS_f4aW16T3rH= 574wE" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-= color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali= gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett= ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_= newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= amp;midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02= -newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct= a-null-g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_bl= ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.= 5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co= lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f= ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0= .9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c= omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se= ries_follow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQG= iQ0Jg6wmBAQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_n= ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail= =3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet= ter_entity_cta-null-g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" = target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon= t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp= eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> = </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr= data-test-id=3D"newsletter-content-preview"> <td class=3D"px-3 pt-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;= padding-top: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; overflow: hidden;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-from-blank-page-b2b-playbook-linkedin-for-mktg-pquj= e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BQa0dKW= niTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1_YSK5jzM= J9co1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_pr= eview-0-headline_&trkEmail=3Deml-email_series_follow_newsletter_02-news= letter_content_preview-0-headline_-null-g48r~msd544gi~es-null-null&eid= =3Dg48r-msd544gi-es" target=3D"_blank" class=3D"w-full" style=3D"color: #0a= 66c2; cursor: pointer; display: inline-block; text-decoration: none; -webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img c= lass=3D"block w-full aspect-[744/400] object-cover overflow-hidden" data-te= st-id=3D"newsletter-content-preview__cover-image" alt=3D"Imagem de capa da = newsletter" src=3D"https://media.licdn.com/dms/image/v2/D4E12AQEXOG3RpvD99A= /article-cover_image-shrink_720_1280/B4EZ.1FpQHIsAQ-/0/1785449584273?e=3D17= 87184000&v=3Dbeta&t=3D6iSMUSgKtLWP7CNrBHWUR112UEj2V2XlMz-qA0dHsmE" = style=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicu= bic; display: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; = object-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <tabl= e role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellp= adding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbod= y> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: = 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://ww= w.linkedin.com/comm/pulse/week-marketing-from-blank-page-b2b-playbook-linke= din-for-mktg-pquje?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl= etter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&m= idSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-news= letter_content_preview-0-title_&trkEmail=3Deml-email_series_follow_news= letter_02-newsletter_content_preview-0-title_-null-g48r~msd544gi~es-null-nu= ll&eid=3Dg48r-msd544gi-es" target=3D"_blank" class=3D"no-underline font= -medium text-sm m-0 text-system-gray-90" style=3D"cursor: pointer; display:= inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-t= ext-size-adjust: 100%; margin: 0px; font-size: 14px; font-weight: 500; colo= r: #282828; text-decoration-line: none;"> <h2 class=3D"m-0 text-display-sm = leading-regular text-color-text font-bold font-sans" style=3D"margin: 0px; = font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robo= to, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell= , 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'S= egoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: = 24px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Thi= s Week in Marketing: From Blank Page to B2B Playbook </h2> </a> </td> </tr>= <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presenta= tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" data-test-id=3D"newsletter-author-lockup-redesign" class=3D"mt-1 = mb-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; = mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin-bottom: 16px; margin-t= op: 8px;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" class=3D"w-3" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"> <a href= =3D"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3A= li%3Apage%3Aemail_email_series_follow_newsletter_02%3BQa0dKWniTcihz0ifBerbt= Q%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1_YSK5jzMJ9co1&trk= =3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-autho= r_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_= preview-0-author_-null-g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-e= s" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inl= ine-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%;"> <img class=3D"inline-block relative bg-color-entity-gh= ost-background w-4 h-4 align-middle" src=3D"https://media.licdn.com/dms/ima= ge/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/17194= 19346821/linkedin_ads_logo?e=3D1787184000&v=3Dbeta&t=3DHfodYgQ56Qun= Y2-6i1F8PW3wGkeEW4ZF8gat1GGTP9w" alt=3D"Imagem do autor" style=3D"outline: = none; text-decoration: none; -ms-interpolation-mode: bicubic; position: rel= ative; display: inline-block; height: 32px; width: 32px; background-color: = #eae6df; vertical-align: middle;" width=3D"32" height=3D"32"> </a> </td> <t= d style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-= table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin= .com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_= series_follow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DA= QGiQ0Jg6wmBAQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow= _newsletter_02-newsletter_content_preview-0-author_&trkEmail=3Deml-emai= l_series_follow_newsletter_02-newsletter_content_preview-0-author_-null-g48= r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_blank" class= =3D"no-underline ml-1" style=3D"color: #0a66c2; cursor: pointer; display: i= nline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-tex= t-size-adjust: 100%; margin-left: 8px; text-decoration-line: none;"> <span = class=3D"font-sans font-bold text-sm mb-3 text-color-text-low-emphasis lead= ing-regular" style=3D"margin-bottom: 24px; font-family: -apple-system, syst= em-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans= ', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emo= ji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande'= , Helvetica, Arial, sans-serif; font-size: 14px; font-weight: 600; line-hei= ght: 1.25; color: rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a>= </td> </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3 bg= -color-surface-tint rounded-md font-sans" data-test-id=3D"newsletter-cta-ba= nner" style=3D"border-radius: 8px; background-color: #f5f7f9; padding: 24px= ; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Ro= boto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantare= ll, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', = 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div cl= ass=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"text-md leadi= ng-regular font-bold text-color-text" style=3D"font-size: 16px; font-weight= : 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo no = LinkedIn para participar da conversa </span> </div> <table role=3D"presenta= tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" class=3D"email-button " data-test-id=3D"email-button" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"= left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; = mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.link= edin.com/comm/pulse/week-marketing-from-blank-page-b2b-playbook-linkedin-fo= r-mktg-pquje?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_= 02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-newslette= r_content_preview-0-read_more_banner_cta_&trkEmail=3Deml-email_series_f= ollow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_-null= -g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_blank" a= ria-label=3D"Abrir este artigo no LinkedIn" class=3D"align-top no-underline= " style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-de= coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;= vertical-align: top; text-decoration-line: none;"> <table role=3D"presenta= tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"auto" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100= %; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt= ; border-collapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary= border-color-brand button-link leading-regular !min-h-[auto] !shadow-none = border-1 border-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si= ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-= content; border-radius: 24px; padding-top: 7px; padding-bottom: 7px; paddin= g-left: 16px; padding-right: 16px; text-align: center; font-size: 14px; fon= t-weight: 600; cursor: pointer; text-decoration-line: none; background-colo= r: #0a66c2; color: #ffffff; border-width: 1px; border-style: solid; border-= color: #0a66c2; line-height: 1.25; min-height: auto !important; box-shadow:= 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linke= din.com/comm/pulse/week-marketing-from-blank-page-b2b-playbook-linkedin-for= -mktg-pquje?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_0= 2%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter_02-newslette= r_content_preview-0-read_more_banner_cta_&trkEmail=3Deml-email_series_f= ollow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_-null= -g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_blank" t= abindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"color: = #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-li= ne: none;"> <span class=3D"no-underline text-white" style=3D"color: #ffffff= ; text-decoration-line: none;"> Ler no LinkedIn </span> </a> </td> </tr> </= tbody> </table> </a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr d= ata-test-id=3D"newsletter-content-preview--content"> <td class=3D"font-sans= text-md leading-open text-system-gray-90" style=3D"-webkit-text-size-adjus= t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac= e: 0pt; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe U= I', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', C= antarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Em= oji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; fon= t-size: 16px; line-height: 1.5; color: #282828;"> <div data-test-id=3D"publ= ishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"f= ont-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-heigh= t: 1.5;"> <span class=3D"italic" data-test-id=3D"little-text-block" style= =3D"font-style: italic;">Written by </span><span class=3D"italic" data-test= -id=3D"little-text-block" style=3D"font-style: italic;"><a href=3D"https://= www.linkedin.com/in/brooke-reotutar/" target=3D"_blank" class=3D"inline no-= underline cursor-pointer text-color-link font-bold" data-test-id=3D"publish= ing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adju= st: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; fon= t-weight: 600; color: #0a66c2; text-decoration-line: none;">Brooke Reotutar= ,</a></span><span class=3D"italic" data-test-id=3D"little-text-block" style= =3D"font-style: italic;"> Senior Content Producer @ LinkedIn for Marketing<= /span> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D= "m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; m= argin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test= -id=3D"little-text-block">All B2B marketers have experienced starting from = a blank page: writing a new playbook, building a team, crafting a campaign,= or creating an asset. Even the most mature organizations occasionally need= to throw away a page and start again.=C2=A0</span> </p> </div> <div data-t= est-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-op= en" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16= px; line-height: 1.5;"> <span class data-test-id=3D"little-text-block">Whet= her you=E2=80=99re an IC at a B2B startup, a small creator, or a leader of = a giant tech company, we=E2=80=99ve all stood in the same spot, staring at = a blank page where a strategy should be.=C2=A0</span> </p> </div> <div data= -test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-= open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: = 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-block">If= you=E2=80=99re a marketer in that position, this week=E2=80=99s article is= for you.=C2=A0</span> </p> </div> <div data-test-id=3D"publishing-text-blo= ck"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400= ; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span= class data-test-id=3D"little-text-block">In this edition, we=E2=80=99re co= vering this, plus more:=C2=A0</span> </p> </div> <div data-test-id=3D"publi= shing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"fo= nt-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height= : 1.5;"> <span class data-test-id=3D"little-text-block"> <ul class=3D"block= mt-2 mr-0 ml-3 p-0" data-test-id=3D"little-template-list-unordered" style= =3D"margin-left: 24px; margin-right: 0px; margin-top: 16px; display: block;= padding: 0px;"> <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-= gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-size: 16px; lin= e-height: 1.5; color: #282828;"> <span class=3D"font-[700]" data-test-id=3D= "little-text-block" style=3D"font-weight: 700;">The new demand generation s= uccess kit </span><span class data-test-id=3D"little-text-block">and how to= build high-performing demand gen teams in the age of AI</span> </li> <li c= lass=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"marg= in-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: = #282828;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" st= yle=3D"font-weight: 700;">Personal Brands in B2B marketing </span><span cla= ss data-test-id=3D"little-text-block">and why proof is more important than = visibility=C2=A0</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open= text-system-gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-si= ze: 16px; line-height: 1.5; color: #282828;"> <span class=3D"font-[700]" da= ta-test-id=3D"little-text-block" style=3D"font-weight: 700;">The Event Mark= eting Playbook </span><span class data-test-id=3D"little-text-block">=E2=80= =93 how to turn events into demand drivers=C2=A0</span> </li> </ul> </span>= </p> </div> <hr data-test-id=3D"publishing-divider-block" class=3D"my-1 h-= [1px] border-0 bg-system-gray-60" style=3D"margin-top: 8px; margin-bottom: = 8px; height: 1px; border-width: 0; background-color: #8c8c8c;"> <div data-t= est-id=3D"publishing-text-block"> <h2 data-test-id=3D"publishing-text-block= -h1" class=3D"font-bold m-0 text-lg text-system-gray-90 py-1 leading-regula= r" style=3D"margin: 0px; padding-top: 8px; padding-bottom: 8px; font-size: = 20px; font-weight: 600; line-height: 1.25; color: #282828;"> <span class da= ta-test-id=3D"little-text-block">What to Read</span> </h2> </div> <div data= -test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-= open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: = 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little= -text-block" style=3D"font-weight: 700;">The New Demand Gen Manager Success= Kit: How to run the first 90 days, from someone who just did </span><span = class data-test-id=3D"little-text-block"><a href=3D"https://www.linkedin.co= m/in/kellyaarndt/" target=3D"_blank" class=3D"inline no-underline cursor-po= inter text-color-link font-bold" data-test-id=3D"publishing-text-block-link= " style=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; colo= r: #0a66c2; text-decoration-line: none;">Kelly Arndt,</a></span><span class= data-test-id=3D"little-text-block"> Demand Generation Lead at Vector, buil= t a field kit for demand gen leaders stepping into a new role: the plan he = built when he joined Vector, plus the best practices and lessons he picked = up along the way. </span><span class data-test-id=3D"little-text-block"><a = href=3D"https://www.vector.co/guides-and-reports/new-demand-gen-manager-suc= cess-kit" target=3D"_blank" class=3D"inline no-underline cursor-pointer tex= t-color-link font-bold" data-test-id=3D"publishing-text-block-link" style= =3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%; display: inline; cursor: pointer; font-weight: 600; color: #0a6= 6c2; text-decoration-line: none;">Read more</a></span> </p> </div> <div dat= a-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading= -open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size:= 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"littl= e-text-block" style=3D"font-weight: 700;">The Keys to Building High-Perform= ing Demand Generation Teams in the Age of AI </span><span class data-test-i= d=3D"little-text-block">AI is reshaping demand generation leadership by for= cing teams to prioritize strategic judgment, trusted content and tighter sa= les-marketing alignment over sheer content volume. In this article by </spa= n><span class data-test-id=3D"little-text-block"><a href=3D"https://www.lin= kedin.com/in/james-hickey-83a14832/" target=3D"_blank" class=3D"inline no-u= nderline cursor-pointer text-color-link font-bold" data-test-id=3D"publishi= ng-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adjus= t: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font= -weight: 600; color: #0a66c2; text-decoration-line: none;">James Hickey</a>= </span><span class data-test-id=3D"little-text-block">, learn what it takes= to adjust to this new shift. </span><span class data-test-id=3D"little-tex= t-block"><a href=3D"https://www.demandgenreport.com/industry-news/feature/t= he-keys-to-building-high-performing-demand-generation-teams-in-the-age-of-a= i/53931/" target=3D"_blank" class=3D"inline no-underline cursor-pointer tex= t-color-link font-bold" data-test-id=3D"publishing-text-block-link" style= =3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%; display: inline; cursor: pointer; font-weight: 600; color: #0a6= 6c2; text-decoration-line: none;">Read more</a></span> </p> </div> <span>..= .</span> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-webkit-= text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; = mso-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;"> <ta= ble role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cel= lpadding=3D"0" width=3D"100%" class=3D"email-button series-content-preview_= _bottom-cta" data-test-id=3D"email-button" style=3D"-webkit-text-size-adjus= t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac= e: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt= ; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/w= eek-marketing-from-blank-page-b2b-playbook-linkedin-for-mktg-pquje?lipi=3Du= rn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BQa0dKWniTcihz0if= BerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1_YSK5jzMJ9co1&= trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-re= admore_button_&trkEmail=3Deml-email_series_follow_newsletter_02-newslet= ter_content_preview-0-readmore_button_-null-g48r~msd544gi~es-null-null&= eid=3Dg48r-msd544gi-es" target=3D"_blank" aria-label=3D"Abrir This Week in = Marketing no LinkedIn" class=3D"align-top no-underline " style=3D"color: #0= a66c2; cursor: pointer; display: inline-block; text-decoration: none; -webk= it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: top;= text-decoration-line: none; width: 100%;"> <table role=3D"presentation" va= lign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%= " class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-t= ext-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border= -collapse: separate; width: 100%;"> <tbody> <tr> <td class=3D"btn-md btn-se= condary-emphasis border-color-brand button-link leading-regular !min-h-[aut= o] !shadow-none border-1 border-solid font-sans" data-test-id=3D"newsletter= -content-preview-redesign-bottom-cta" style=3D"-webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p= t; height: min-content; border-radius: 24px; padding-top: 12px; padding-bot= tom: 12px; padding-left: 24px; padding-right: 24px; text-align: center; fon= t-size: 16px; font-weight: 600; cursor: pointer; text-decoration-line: none= ; background-color: rgba(0, 0, 0, 0); color: #0a66c2; border-width: 1px; bo= rder-style: solid; border-color: #0a66c2; font-family: -apple-system, syste= m-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans'= , Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoj= i', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande',= Helvetica, Arial, sans-serif; line-height: 1.25; min-height: auto !importa= nt; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"ht= tps://www.linkedin.com/comm/pulse/week-marketing-from-blank-page-b2b-playbo= ok-linkedin-for-mktg-pquje?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter= _02-newsletter_content_preview-0-readmore_button_&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_content_preview-0-readmore_button_-n= ull-g48r~msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_blank= " tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"colo= r: #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; = -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration= -line: none; width: 100%;"> <span class=3D"no-underline text-color-brand" s= tyle=3D"color: #0a66c2; text-decoration-line: none;"> Continue lendo no Lin= kedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody> = </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> = </tr> </tbody> </table> </td> </tr> </tbody> </table> </div> </td> </tr> <t= r> <td class=3D"bg-color-background-canvas p-3" style=3D"-webkit-text-size-= adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-= rspace: 0pt; background-color: #f3f2f0; padding: 24px;"> <table role=3D"pre= sentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" = width=3D"100%" class=3D"text-xs" style=3D"-webkit-text-size-adjust: 100%; -= ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; fo= nt-size: 12px;"> <tbody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-= footer__intended" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padd= ing-bottom: 8px;"> Este e-mail foi enviado a Fabio J. Odon (CEO & Brand= Manager) </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-siz= e-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tabl= e-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"https://www.l= inkedin.com/help/linkedin/answer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%= 3Aemail_email_series_follow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&am= p;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email= _series_follow_newsletter_02-SecurityHelp-0-footerglimmer&trkEmail=3Dem= l-email_series_follow_newsletter_02-SecurityHelp-0-footerglimmer-null-g48r~= msd544gi~es-null-null&eid=3Dg48r-msd544gi-es" target=3D"_blank" class= =3D"text-inherit underline" style=3D"cursor: pointer; display: inline-block= ; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adju= st: 100%; color: inherit; text-decoration-line: underline;">Saiba por que i= nclu=C3=ADmos isso.</a> </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;">Voc=C3=AA e= st=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn. Outras pes= soas podem ver que voc=C3=AA =C3=A9 assinante.</td> </tr> <tr> <td class=3D= "pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bot= tom: 8px;"> <a href=3D"https://www.linkedin.com/series-notifications/?actio= n=3Dunsubscribe&memberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&a= mp;newsletterId=3D6916827065082134528&newsletterTitle=3DThis Week in Ma= rketing&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_0= 2%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D1_YSK5jzMJ9co1&ek=3Demail_series_follow_newsletter_02&e=3Dg48r-m= sd544gi-es&eid=3Dg48r-msd544gi-es&m=3Dunsubscribe&ts=3DfooterGl= immer&li=3D0&t=3Dplh" target=3D"_blank" class=3D"text-inherit under= line" style=3D"cursor: pointer; display: inline-block; text-decoration: non= e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inher= it; text-decoration-line: underline;">Cancelar inscri=C3=A7=C3=A3o</a> =C2= =A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=3D"https://www.linkedin.com/help/linked= in/answer/67?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series_follow_newsletter= _02-help-0-footerglimmer&trkEmail=3Deml-email_series_follow_newsletter_= 02-help-0-footerglimmer-null-g48r~msd544gi~es-null-null&eid=3Dg48r-msd5= 44gi-es" target=3D"_blank" data-test-help-link class=3D"text-inherit underl= ine" style=3D"cursor: pointer; display: inline-block; text-decoration: none= ; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inheri= t; text-decoration-line: underline;">Ajuda</a> </td> </tr> <tr> <td class= =3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <a= href=3D"https://www.linkedin.com/comm/feed/?lipi=3Durn%3Ali%3Apage%3Aemail= _email_series_follow_newsletter_02%3BQa0dKWniTcihz0ifBerbtQ%3D%3D&midTo= ken=3DAQGiQ0Jg6wmBAQ&midSig=3D1_YSK5jzMJ9co1&trk=3Deml-email_series= _follow_newsletter_02-footer-0-logoGlimmer&trkEmail=3Deml-email_series_= follow_newsletter_02-footer-0-logoGlimmer-null-g48r~msd544gi~es-null-null&a= mp;eid=3Dg48r-msd544gi-es" target=3D"_blank" style=3D"color: #0a66c2; curso= r: pointer; display: inline-block; text-decoration: none; -webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%;"> <img src=3D"https://static.lic= dn.com/aero-v1/sc/h/9ehe6n39fa07dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"bl= ock h-[14px] w-[56px] image-rendering-crisp" style=3D"outline: none; text-d= ecoration: none; image-rendering: -moz-crisp-edges; image-rendering: -o-cri= sp-edges; image-rendering: -webkit-optimize-contrast; image-rendering: cris= p-edges; -ms-interpolation-mode: nearest-neighbor; display: block; height: = 14px; width: 56px;" width=3D"56" height=3D"14"> </a> </td> </tr> <tr> <td d= ata-test-copyright-text style=3D"-webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> =C2=A9 20= 26 LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2= - Irlanda. LinkedIn =C3=A9 um nome comercial registrado da LinkedIn Irelan= d Unlimited Company. <span data-test-trademarks-text> LinkedIn e o logo do = LinkedIn s=C3=A3o marcas registradas do LinkedIn. </span> </td> </tr> </tbo= dy> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <i= mg alt role=3D"presentation" src=3D"https://www.linkedin.com/emimp/ip_WnpRN= GNpMXRjMlExTkRSbmFTMWxjdz09OlpXMWhhV3hmYzJWeWFXVnpYMlp2Ykd4dmQxOXVaWGR6YkdW= MGRHVnlYekF5OmRYSnVPbXhwT214cGJtdGxaRWx1UVhKMGFXTnNaVG8zTkRnNE56RTJNVE16TXp= ZMk16Z3lOVGt5.gif" style=3D"outline: none; text-decoration: none; -ms-inter= polation-mode: bicubic; width: 1px; height: 1px;" width=3D"1" height=3D"1">= </body> </html> ------=_Part_25188247_1805852114.1785756332200--