Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id xPKMAcmzeWpE3AkAaNiWHg (envelope-from ) for ; Mon, 10 Aug 2026 08:19:37 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Mon, 10 Aug 2026 08:19:37 -0300 Received: from maile-cd.linkedin.com ([108.174.6.196]:43644) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.99.5) (envelope-from ) id 1wtO2Y-00000002i6B-1fAG for fabio@bewonderful.com.br; Mon, 10 Aug 2026 08:19:36 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=a0PkFZsagVa3TTc1AxHxf61mQUOPyl94DJfUcxrzI+U=; b=rea4I6CrYHXIovCfbo+NeMXn8Uq6TsPT3h4NK6tC5d7hOMm45GtbLzlPjt/E92AVhGYHrl4nu5xLM MhzOiXpS6GZHRvyLtwJAFoAUoHPeBlwBMh8jE4uU77zu3CzeYDxzKAarpEWMZd+Pp1MSS3WjZa6513 RTL6EW16JGjYcURCSnMMmKSUF/kHvgfzCLAkzuIKnk9ZTo6cpBjjOypvQsWMLf/XcOM0QJrPVlI2DE jXBKpLr44vPCJReLcl9unrO0hk+rVGJireyQaXBF0tTD6CqkyXGx5iAj9C8z49xYvxHu8+sq+rDKXW L1UeGgv6lIAd7IJ0rP0R4Fh6uknvxew== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=a0PkFZsagVa3TTc1AxHxf61mQUOPyl94DJfUcxrzI+U=; b=DAtkJ1PUtRieQ95AAkh6mNrJvmX77Jrot0YbvwEucptwkgA3/qKJOXGBfC+jpbjgqvRrwz/Mpukku s9y98axlyp4iNGfbgIdab6B9CcfQy8+XauHC2/8FWQK95mWSWqky/Xuto0isgMSNDl81gffEAZHigE jCR+9GaNCBAASX8x8ftPe5wrTOG+R41Gw819Gg1b4oi+Is3yokivdD8osAu3S2PZK9JpW5tXrbl1b7 zLvUsOSj2hBOetpoYT0UFdiyn4Vc12Hy0B0Ku12wwDOuMLMWf7ee2M8RtNfRiIu0GwTbRe7eokgfV+ qaN4cz2oJ1B/oSSe+Z2Plsq9VQx/rvA== Date: Mon, 10 Aug 2026 11:18:52 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <1660201697.693544.1786360732828@ltx1-app52376.prod.linkedin.com> Subject: This Week in Marketing: Think in Systems, Not Channels MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_693542_1970148406.1786360732825" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-asztucpqkyk4d8t3e7d24ziam3iybepi5yhgi9592mlzygwhl5qgx51ig96jsoj91vi3s67qvy3vzcsomen7w6pxcpvo3yo1ts1lpx X-LinkedIn-Id: g48r-msn4qnro-37 List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 ------=_Part_693542_1970148406.1786360732825 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-think-systems-channels-l= inkedin-for-mktg-tzfhe?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_n= ewsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSi= g=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-null-0-read_= more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-0-re= ad_more_banner_cta_-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4qnro-37 =20 Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin= g B2B marketing organizations are often made up of teams focused on optimiz= ing their own piece of the puzzle. One team owns product marketing, another= runs social, another manages events; each with its own goals and KPIs.=C2= =A0 But buyers don't experience your brand in pieces. They experience one c= onnected journey. The B2B marketers aren=E2=80=99t optimizing in isolation.= They're connecting the pieces between channels, voices, and moments to bui= ld something bigger than any single tactic. They think in systems, not chan= nels. This week, we're looking at what that approach actually looks like in= practice:=C2=A0 Learn how Siemens Drove 3.2x Leads with a Full-Funnel Link= edIn Events Strategy B2B Brands Win Trust that Converts through reinforcing= voices=C2=A0 A guide to extending your organic content=C2=A0 What to Read = Siemens Drove 3.2x Leads with a Full-Funnel LinkedIn Events Strategy Siemen= s paired top-of-funnel Thought Leader, Video, and Single Image Ads with Lin= kedIn retargeting to convert warmed audiences into free ticket registration= s, then livestreamed their Hannover Messe session on LinkedIn Live to exten= d reach further. Read the full case study. The Credibility Code: How B2B Br= ands Win Trust that Converts B2B brands don't lose deals because buyers hav= en't heard of them, they lose deals because buyers don't trust them enough = to act. Alejandro Garcia Medina outlines research from LinkedIn's B2B Insti= tute research, The Credibility Code. Trust is built through four reinforcin= g voices: brand, employees, customers, and creators. Read more. B2B Marketi= ng's Top Performers Share Three Traits New research covered by MarketScale = pinpoints three traits that high-performing B2B marketing organizations con= sistently share: buying group strategies, full-funnel attribution, and AI v= isibility. Read the full article. OpenAI's president on the rise of the com= pute-powered economy and the age of the 'solopreneur' According to Greg Bro= ckman, the world is already moving from a =E2=80=9Cdigital economy=E2=80=9D= to what he calls a =E2=80=9Ccompute=E2=80=91powered economy,=E2=80=9D wher= e AI is embedded in every workflow and compute becomes the main multiplier = of output. Read more. Attribution is the comfort blanket of B2B marketing T= ransmission CEO & Founder Chris Bagnall makes the case that our addiction t= o clean attribution is quietly capping growth. His argument: stop chasing t= he tidy number and fund the work you can't track. Read the article.=C2=A0 T= he Great Media Re-Bundling: What It Could Mean for B2B Marketing Disney is = partnering with TikTok, and YouTube is partnering with Peacock. Media's re-= bundling as platforms chase splintered attention. What could this convergen= ce trend mean for how B2B marketers show up across channels? Kaya Yurieff a= nd Jasmine Enberg cover this in their newsletter for ScalablePod. Read more= .=C2=A0 What to Watch [Video] LinkedIn=E2=80=99s CEO Dan Shapero: Why B2B B= rands Are Betting on Creators Microsoft's Q4 earnings underscored a bigger = shift: B2B brands are turning to creators as trusted voices to reach buyers= who tune out traditional marketing. Dan breaks down what this means. Watch= the clip.=C2=A0 [Video] Interview with Lyft CEO: Customers Don=E2=80=99t L= ive in Spreadsheets There's a big difference between understanding customer= s through a spreadsheet and understanding them in the real world. Dan Roth,= Editor in Chief of LinkedIn News sat with Lyft CEO David Risher to discuss= how he regularly drives for Lyft, not as a publicity stunt, but because ta= lking directly with riders and drivers surfaces problems no dashboard ever = could. Watch the full interview.=C2=A0 [Video] Credibility Lives in the Gap= Between Brand Voice and Human Voice Recorded live at Social Media Week, Li= nkedIn=E2=80=99s Tyrona Heath cuts to the heart of what most brand playbook= s miss: credibility breaks the moment an employee post doesn't sound like t= he person sharing it. The fix is giving people enough direction to stay on-= brand while leaving room for their own voice, a principle at the core of Th= e Credibility Code, LinkedIn's research across 100+ creator-led campaigns. = Watch the clip. [Webinar] The Organic-to-Paid Guide One great organic post = shouldn't have a one-day shelf life. Join LinkedIn for Growth on Wednesday,= September 16 to learn how to spot your strongest organic content and exten= d its reach with paid campaigns, without starting from scratch. Register fo= r the webinar. What to Know Turn event recordings into bite-sized highlight= s with recommended clips & chapters Your event shouldn't end when the lives= tream does. LinkedIn is introducing AI-powered Recommended Clips & Chapters= , making it easier to automatically surface highlight-worthy moments, organ= ize recordings into chapters, and create ready-to-share assets for both org= anic and paid campaigns. So instead of one event producing one recording, o= ne event can now become dozens of pieces of content. Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-think-systems-channels-l= inkedin-for-mktg-tzfhe?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_n= ewsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSi= g=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-newsletter_c= ontent_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_follow_n= ewsletter_02-newsletter_content_preview_text-0-readmore_button_-null-g48r~m= sn4qnro~37-null-null&eid=3Dg48r-msn4qnro-37 =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-= 0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Securi= tyHelp-0-textfooterglimmer-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4q= nro-37 Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. 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text-decoration: none; -ms-interpolatio= n-mode: bicubic; height: 37px; width: 101px;" width=3D"101" height=3D"37"> = </a> </td> <td valign=3D"middle" align=3D"right" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt;"> <table role=3D"presentation" valign=3D"top" border=3D"0" ce= llspacing=3D"0" cellpadding=3D"0" width=3D"auto" data-test-header-notificat= ion-badges style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td align= =3D"right" valign=3D"middle" class=3D"px-0.5" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; padding-left: 4px; padding-right: 4px;"> <a href=3D"https://www.= linkedin.com/comm/messaging/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo= llow_newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6w= mBAQ&midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newslett= er_02-header-0-messaging_glimmer&trkEmail=3Deml-email_series_follow_new= sletter_02-header-0-messaging_glimmer-null-g48r~msn4qnro~37-null-null&e= id=3Dg48r-msn4qnro-37" target=3D"_blank" class=3D"h-[25px]" style=3D"color:= #0a66c2; 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cursor: pointer; display: inline-block;= text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; height: 25px;"> <img alt=3D"Mynetwork icon" src=3D"https://static.= licdn.com/aero-v1/sc/h/d6lvwqy6nk3347oeouht3m3qo" class=3D"h-[25px]" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = height: 25px;" height=3D"25"> </a> </td> <td align=3D"right" valign=3D"midd= le" class=3D"px-0.5" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: = 4px; padding-right: 4px;"> <a href=3D"https://www.linkedin.com/comm/notific= ations/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= g4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2Qk= PzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-header-0-notifi= cations_glimmer&trkEmail=3Deml-email_series_follow_newsletter_02-header= -0-notifications_glimmer-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn= 4qnro-37" target=3D"_blank" class=3D"h-[25px]" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <img alt=3D"No= tifications icon" src=3D"https://static.licdn.com/aero-v1/sc/h/eh1e9j5bszh6= p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; text-decoration: = none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <= /td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt-1" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px; paddin= g-top: 8px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cell= spacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"font-sans" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" class=3D"pr-1 w-6" s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi= dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065= 082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2= QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-newsletter_en= tity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~ms= n4qnro~37-null-null&eid=3Dg48r-msn4qnro-37" target=3D"_blank" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas= s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded= -md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series= -logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538= ?e=3D1787788800&v=3Dbeta&t=3D0NwuWC4-m2PqMBoADbdQap-IWJdOvSU183MosF= Untpk" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-= color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali= gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett= ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_= newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= amp;midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02= -newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct= a-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4qnro-37" target=3D"_bl= ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.= 5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co= lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f= ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0= .9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c= omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se= ries_follow_newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQG= iQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_n= ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail= =3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet= ter_entity_cta-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4qnro-37" = target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon= t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp= eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> = </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr= data-test-id=3D"newsletter-content-preview"> <td class=3D"px-3 pt-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;= padding-top: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; overflow: hidden;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-think-systems-channels-linkedin-for-mktg-tzfhe?lipi= =3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bg4OYtTezSwSI= PkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&= amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-= 0-headline_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter= _content_preview-0-headline_-null-g48r~msn4qnro~37-null-null&eid=3Dg48r= -msn4qnro-37" target=3D"_blank" class=3D"w-full" style=3D"color: #0a66c2; c= ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img class=3D= "block w-full aspect-[744/400] object-cover overflow-hidden" data-test-id= =3D"newsletter-content-preview__cover-image" alt=3D"Imagem de capa da newsl= etter" src=3D"https://media.licdn.com/dms/image/v2/D4E12AQGqM0kG3kKyWA/arti= cle-cover_image-shrink_720_1280/B4EZ_dihjPHwAU-/0/1786128243562?e=3D1787788= 800&v=3Dbeta&t=3DYW2rGXVL6uA9sUFV35OE9YC7GiRrPS_BhAB7AP8KAfk" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = display: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; objec= t-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-webkit-t= ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m= so-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <table rol= e=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpaddin= g=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si= ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <t= r> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;= mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.lin= kedin.com/comm/pulse/week-marketing-think-systems-channels-linkedin-for-mkt= g-tzfhe?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= g4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2Qk= PzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-newsletter_cont= ent_preview-0-title_&trkEmail=3Deml-email_series_follow_newsletter_02-n= ewsletter_content_preview-0-title_-null-g48r~msn4qnro~37-null-null&eid= =3Dg48r-msn4qnro-37" target=3D"_blank" class=3D"no-underline font-medium te= xt-sm m-0 text-system-gray-90" style=3D"cursor: pointer; display: inline-bl= ock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; margin: 0px; font-size: 14px; font-weight: 500; color: #282828= ; text-decoration-line: none;"> <h2 class=3D"m-0 text-display-sm leading-re= gular text-color-text font-bold font-sans" style=3D"margin: 0px; font-famil= y: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helve= tica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S= ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Sy= mbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 24px; font= -weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> This Week in = Marketing: Think in Systems, Not Channels </h2> </a> </td> </tr> <tr> <td s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" valig= n=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" d= ata-test-id=3D"newsletter-author-lockup-redesign" class=3D"mt-1 mb-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; margin-bottom: 16px; margin-top: 8px;"> = <tbody> <tr> <td valign=3D"middle" align=3D"left" class=3D"w-3" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D"https:/= /www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3= Aemail_email_series_follow_newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&= ;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_= series_follow_newsletter_02-newsletter_content_preview-0-author_&trkEma= il=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-aut= hor_-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4qnro-37" target=3D"= _blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; te= xt-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: = 100%;"> <img class=3D"inline-block relative bg-color-entity-ghost-backgroun= d w-4 h-4 align-middle" src=3D"https://media.licdn.com/dms/image/v2/D560BAQ= EJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/link= edin_ads_logo?e=3D1787788800&v=3Dbeta&t=3DGvv4LQOiRUn0eMYq3k1ST0d9W= y_E8M9fTTX3nKYq93k" alt=3D"Imagem do autor" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 32px; width: 32px; background-color: #eae6df; vert= ical-align: middle;" width=3D"32" height=3D"32"> </a> </td> <td style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/sho= wcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow= _newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ= &midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_0= 2-newsletter_content_preview-0-author_&trkEmail=3Deml-email_series_foll= ow_newsletter_02-newsletter_content_preview-0-author_-null-g48r~msn4qnro~37= -null-null&eid=3Dg48r-msn4qnro-37" target=3D"_blank" class=3D"no-underl= ine ml-1" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; = text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust= : 100%; margin-left: 8px; text-decoration-line: none;"> <span class=3D"font= -sans font-bold text-sm mb-3 text-color-text-low-emphasis leading-regular" = style=3D"margin-bottom: 24px; font-family: -apple-system, system-ui, BlinkM= acSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Ox= ygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe U= I Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, = Arial, sans-serif; font-size: 14px; font-weight: 600; line-height: 1.25; co= lor: rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a> </td> </tr> = </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text= -size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-= table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3 bg-color-surfac= e-tint rounded-md font-sans" data-test-id=3D"newsletter-cta-banner" style= =3D"border-radius: 8px; background-color: #f5f7f9; padding: 24px; font-fami= ly: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helv= etica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid = Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI S= ymbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div class=3D"mb-1= .5" style=3D"margin-bottom: 12px;"> <span class=3D"text-md leading-regular = font-bold text-color-text" style=3D"font-size: 16px; font-weight: 600; line= -height: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo no LinkedIn pa= ra participar da conversa </span> </div> <table role=3D"presentation" valig= n=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" c= lass=3D"email-button " data-test-id=3D"email-button" style=3D"-webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-t= able-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-think-systems-channels-linkedin-for-mktg-tzfhe?lipi= =3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bg4OYtTezSwSI= PkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&= amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-= 0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_0= 2-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~msn4qnro~37-= null-null&eid=3Dg48r-msn4qnro-37" target=3D"_blank" aria-label=3D"Abrir= este artigo no LinkedIn" class=3D"align-top no-underline " style=3D"color:= #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: t= op; text-decoration-line: none;"> <table role=3D"presentation" valign=3D"to= p" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"auto" class=3D= "border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse:= separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary border-color-bran= d button-link leading-regular !min-h-[auto] !shadow-none border-1 border-so= lid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; m= so-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-ra= dius: 24px; padding-top: 7px; padding-bottom: 7px; padding-left: 16px; padd= ing-right: 16px; text-align: center; font-size: 14px; font-weight: 600; cur= sor: pointer; text-decoration-line: none; background-color: #0a66c2; color:= #ffffff; border-width: 1px; border-style: solid; border-color: #0a66c2; li= ne-height: 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0= 000, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse= /week-marketing-think-systems-channels-linkedin-for-mktg-tzfhe?lipi=3Durn%3= Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bg4OYtTezSwSIPkGjvhdZ= QQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&trk= =3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-read_= more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-newsl= etter_content_preview-0-read_more_banner_cta_-null-g48r~msn4qnro~37-null-nu= ll&eid=3Dg48r-msn4qnro-37" target=3D"_blank" tabindex=3D"-1" aria-hidde= n=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer;= display: inline-block; text-decoration: none; -webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span class= =3D"no-underline text-white" style=3D"color: #ffffff; text-decoration-line:= none;"> Ler no LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </= td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-id=3D"newslett= er-content-preview--content"> <td class=3D"font-sans text-md leading-open t= ext-system-gray-90" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-= adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -a= pple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica = Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans',= 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'= , 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 16px; line-heig= ht: 1.5; color: #282828;"> <div data-test-id=3D"publishing-text-block"> <p = class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin= : 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class= =3D"italic" data-test-id=3D"little-text-block" style=3D"font-style: italic;= ">Written by </span><span class=3D"italic" data-test-id=3D"little-text-bloc= k" style=3D"font-style: italic;"><a href=3D"https://www.linkedin.com/in/bro= oke-reotutar/" target=3D"_blank" class=3D"inline no-underline cursor-pointe= r text-color-link font-bold" data-test-id=3D"publishing-text-block-link" st= yle=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; display: inline; cursor: pointer; font-weight: 600; color: #= 0a66c2; text-decoration-line: none;">Brooke Reotutar,</a></span><span class= =3D"italic" data-test-id=3D"little-text-block" style=3D"font-style: italic;= "> Senior Content Producer @ LinkedIn for Marketing</span> </p> </div> <div= data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md lea= ding-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-s= ize: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-bloc= k">B2B marketing organizations are often made up of teams focused on optimi= zing their own piece of the puzzle. One team owns product marketing, anothe= r runs social, another manages events; each with its own goals and KPIs.=C2= =A0</span> </p> </div> <div data-test-id=3D"publishing-text-block"> <p clas= s=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0p= x; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-= test-id=3D"little-text-block">But buyers don't experience your brand in pie= ces. They experience one connected journey.</span> </p> </div> <div data-te= st-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-ope= n" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16p= x; line-height: 1.5;"> <span class data-test-id=3D"little-text-block">The B= 2B marketers aren=E2=80=99t optimizing in isolation. They're connecting the= pieces between channels, voices, and moments to build something bigger tha= n any single tactic. They think in systems, not channels.</span> </p> </div= > <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-= md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; = font-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-tex= t-block">This week, we're looking at what that approach actually looks like= in practice:=C2=A0</span> </p> </div> <div data-test-id=3D"publishing-text= -block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight:= 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <= span class data-test-id=3D"little-text-block"> <ul class=3D"block mt-2 mr-0= ml-3 p-0" data-test-id=3D"little-template-list-unordered" style=3D"margin-= left: 24px; margin-right: 0px; margin-top: 16px; display: block; padding: 0= px;"> <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" st= yle=3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1= .5; color: #282828;"> <span class data-test-id=3D"little-text-block">Learn = how Siemens Drove 3.2x Leads with a Full-Funnel LinkedIn Events Strategy</s= pan> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-9= 0" style=3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-heig= ht: 1.5; color: #282828;"> <span class data-test-id=3D"little-text-block">B= 2B Brands Win Trust that Converts through reinforcing voices=C2=A0</span> <= /li> <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" sty= le=3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.= 5; color: #282828;"> <span class data-test-id=3D"little-text-block">A guide= to extending your organic content=C2=A0</span> </li> </ul> </span> </p> </= div> <hr data-test-id=3D"publishing-divider-block" class=3D"my-1 h-[1px] bo= rder-0 bg-system-gray-60" style=3D"margin-top: 8px; margin-bottom: 8px; hei= ght: 1px; border-width: 0; background-color: #8c8c8c;"> <div data-test-id= =3D"publishing-text-block"> <h2 data-test-id=3D"publishing-text-block-h1" c= lass=3D"font-bold m-0 text-lg text-system-gray-90 py-1 leading-regular" sty= le=3D"margin: 0px; padding-top: 8px; padding-bottom: 8px; font-size: 20px; = font-weight: 600; line-height: 1.25; color: #282828;"> <span class data-tes= t-id=3D"little-text-block">What to Read</span> </h2> </div> <div data-test-= id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" = style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; = line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-= block" style=3D"font-weight: 700;">Siemens Drove 3.2x Leads with a Full-Fun= nel LinkedIn Events Strategy </span><span class data-test-id=3D"little-text= -block">Siemens paired top-of-funnel Thought Leader, Video, and Single Imag= e Ads with LinkedIn retargeting to convert warmed audiences into free ticke= t registrations, then livestreamed their Hannover Messe session on LinkedIn= Live to extend reach further. </span><span class data-test-id=3D"little-te= xt-block"><a href=3D"https://business.linkedin.com/advertise/customer-stori= es/siemens-strategy" target=3D"_blank" class=3D"inline no-underline cursor-= pointer text-color-link font-bold" data-test-id=3D"publishing-text-block-li= nk" style=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-tex= t-size-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; co= lor: #0a66c2; text-decoration-line: none;">Read the full case study.</a></s= pan> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m= -0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; mar= gin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"font-[70= 0]" data-test-id=3D"little-text-block" style=3D"font-weight: 700;">The Cred= ibility Code: How B2B Brands Win Trust that Converts </span><span class dat= a-test-id=3D"little-text-block">B2B brands don't lose deals because buyers = haven't heard of them, they lose deals because buyers don't trust them enou= gh to act. </span><span class data-test-id=3D"little-text-block"><a href=3D= "https://www.linkedin.com/in/alejandro-garcia-medina" target=3D"_blank" cla= ss=3D"inline no-underline cursor-pointer text-color-link font-bold" data-te= st-id=3D"publishing-text-block-link" style=3D"text-decoration: none; -webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; curs= or: pointer; font-weight: 600; color: #0a66c2; text-decoration-line: none;"= >Alejandro Garcia Medina</a></span><span class data-test-id=3D"little-text-= block"> outlines research from LinkedIn's B2B Institute research, The Credi= bility Code. Trust is built through four reinforcing voices: brand, employe= es, customers, and creators. </span><span class data-test-id=3D"little-text= -block"><a href=3D"https://www.linkedin.com/business/marketing/blog/researc= h-and-insights/the-credibility-code-how-b2b-brands-win-trust-that-converts"= target=3D"_blank" class=3D"inline no-underline cursor-pointer text-color-l= ink font-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-de= coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;= display: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text-d= ecoration-line: none;">Read more.</a></span> </p> </div> <span>...</span> <= /td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-webkit-text-size-= adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-= rspace: 0pt; padding-top: 16px; text-decoration-line: none;"> <table role= =3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding= =3D"0" width=3D"100%" class=3D"email-button series-content-preview__bottom-= cta" data-test-id=3D"email-button" style=3D"-webkit-text-size-adjust: 100%;= -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"= > <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webkit-text-s= ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta= ble-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-mark= eting-think-systems-channels-linkedin-for-mktg-tzfhe?lipi=3Durn%3Ali%3Apage= %3Aemail_email_series_follow_newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&a= mp;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&trk=3Deml-emai= l_series_follow_newsletter_02-newsletter_content_preview-0-readmore_button_= &trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_pr= eview-0-readmore_button_-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn= 4qnro-37" target=3D"_blank" aria-label=3D"Abrir This Week in Marketing no L= inkedIn" class=3D"align-top no-underline " style=3D"color: #0a66c2; cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decorati= on-line: none; width: 100%;"> <table role=3D"presentation" valign=3D"top" b= order=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"bor= der-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: sep= arate; width: 100%;"> <tbody> <tr> <td class=3D"btn-md btn-secondary-emphas= is border-color-brand button-link leading-regular !min-h-[auto] !shadow-non= e border-1 border-solid font-sans" data-test-id=3D"newsletter-content-previ= ew-redesign-bottom-cta" style=3D"-webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min= -content; border-radius: 24px; padding-top: 12px; padding-bottom: 12px; pad= ding-left: 24px; padding-right: 24px; text-align: center; font-size: 16px; = font-weight: 600; cursor: pointer; text-decoration-line: none; background-c= olor: rgba(0, 0, 0, 0); color: #0a66c2; border-width: 1px; border-style: so= lid; border-color: #0a66c2; font-family: -apple-system, system-ui, BlinkMac= SystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxyg= en, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI = Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Ar= ial, sans-serif; line-height: 1.25; min-height: auto !important; box-shadow= : 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.link= edin.com/comm/pulse/week-marketing-think-systems-channels-linkedin-for-mktg= -tzfhe?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bg= 4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkP= zVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-newsletter_conte= nt_preview-0-readmore_button_&trkEmail=3Deml-email_series_follow_newsle= tter_02-newsletter_content_preview-0-readmore_button_-null-g48r~msn4qnro~37= -null-null&eid=3Dg48r-msn4qnro-37" target=3D"_blank" tabindex=3D"-1" ar= ia-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cursor: = pointer; display: inline-block; text-decoration: none; -webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none; width: = 100%;"> <span class=3D"no-underline text-color-brand" style=3D"color: #0a66= c2; text-decoration-line: none;"> Continue lendo no LinkedIn </span> </a> <= /td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </table> </td> </tr>= </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </tab= le> </td> </tr> </tbody> </table> </div> </td> </tr> <tr> <td class=3D"bg-c= olor-background-canvas p-3" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; backgro= und-color: #f3f2f0; padding: 24px;"> <table role=3D"presentation" valign=3D= "top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class= =3D"text-xs" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:= 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-size: 12px;"> <tb= ody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-footer__intended" st= yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl= e-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> E= ste e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) </td> </tr= > <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margi= n: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/help/lin= kedin/answer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series= _follow_newsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0J= g6wmBAQ&midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsl= etter_02-SecurityHelp-0-footerglimmer&trkEmail=3Deml-email_series_follo= w_newsletter_02-SecurityHelp-0-footerglimmer-null-g48r~msn4qnro~37-null-nul= l&eid=3Dg48r-msn4qnro-37" target=3D"_blank" class=3D"text-inherit under= line" style=3D"cursor: pointer; display: inline-block; text-decoration: non= e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inher= it; text-decoration-line: underline;">Saiba por que inclu=C3=ADmos isso.</a= > </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust= : 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace= : 0pt; margin: 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-m= ails de notifica=C3=A7=C3=A3o do LinkedIn. Outras pessoas podem ver que voc= =C3=AA =C3=A9 assinante.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D= "https://www.linkedin.com/series-notifications/?action=3Dunsubscribe&me= mberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&newsletterId=3D6916= 827065082134528&newsletterTitle=3DThis Week in Marketing&lipi=3Durn= %3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bg4OYtTezSwSIPkGjvh= dZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPzVyqO6iYo1&ek= =3Demail_series_follow_newsletter_02&e=3Dg48r-msn4qnro-37&eid=3Dg48= r-msn4qnro-37&m=3Dunsubscribe&ts=3DfooterGlimmer&li=3D0&t= =3Dplh" target=3D"_blank" class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Cancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0= =C2=A0 <a href=3D"https://www.linkedin.com/help/linkedin/answer/67?lang=3Dp= t&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bg4= OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D2QkPz= VyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-help-0-footerglim= mer&trkEmail=3Deml-email_series_follow_newsletter_02-help-0-footerglimm= er-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4qnro-37" target=3D"_b= lank" data-test-help-link class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Ajuda</a> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <a href=3D"https://www.li= nkedin.com/comm/feed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne= wsletter_02%3Bg4OYtTezSwSIPkGjvhdZQQ%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&am= p;midSig=3D2QkPzVyqO6iYo1&trk=3Deml-email_series_follow_newsletter_02-f= ooter-0-logoGlimmer&trkEmail=3Deml-email_series_follow_newsletter_02-fo= oter-0-logoGlimmer-null-g48r~msn4qnro~37-null-null&eid=3Dg48r-msn4qnro-= 37" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: in= line-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text= -size-adjust: 100%;"> <img src=3D"https://static.licdn.com/aero-v1/sc/h/9eh= e6n39fa07dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] i= mage-rendering-crisp" style=3D"outline: none; text-decoration: none; image-= rendering: -moz-crisp-edges; image-rendering: -o-crisp-edges; image-renderi= ng: -webkit-optimize-contrast; image-rendering: crisp-edges; -ms-interpolat= ion-mode: nearest-neighbor; display: block; height: 14px; width: 56px;" wid= th=3D"56" height=3D"14"> </a> </td> </tr> <tr> <td data-test-copyright-text= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unl= imited Company, Wilton Plaza, Wilton Place, Dublin 2 - Irlanda. LinkedIn = =C3=A9 um nome comercial registrado da LinkedIn Ireland Unlimited Company. = <span data-test-trademarks-text> LinkedIn e o logo do LinkedIn s=C3=A3o mar= cas registradas do LinkedIn. </span> </td> </tr> </tbody> </table> </td> </= tr> </tbody> </table> </td> </tr> </tbody> </table> <img alt role=3D"presen= tation" src=3D"https://www.linkedin.com/emimp/ip_WnpRNGNpMXRjMjQwY1c1eWJ5MH= pOdz09OlpXMWhhV3hmYzJWeWFXVnpYMlp2Ykd4dmQxOXVaWGR6YkdWMGRHVnlYekF5OmRYSnVPb= XhwT214cGJtdGxaRWx1UVhKMGFXTnNaVG8zTkRreE5UWXpNVEE0TXpVeU56QTROakE1.gif" st= yle=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubi= c; width: 1px; height: 1px;" width=3D"1" height=3D"1"> </body> </html> ------=_Part_693542_1970148406.1786360732825--