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From: LinkedIn for Marketing via LinkedIn <newsletters-noreply@linkedin.com>
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Subject: This Week in Marketing: How the LinkedIn Marketing Team Approaches
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This Week in Marketing

Por LinkedIn for Marketing


Por LinkedIn for Marketing

   =20
   =20
    Leia este artigo no LinkedIn para participar da conversa
Leia no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-how-linkedin-team-approa=
ches-ai-search-gzd4e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new=
sletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=
=3D13eOlNm03wsIo1&trk=3Deml-email_series_follow_newsletter_02-null-0-read_m=
ore_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-0-rea=
d_more_banner_cta_-null-g48r~msx4r2wi~iv-null-null&eid=3Dg48r-msx4r2wi-iv
 =20
This article was written by @Alex Rynne, Senior Content Marketing Manager a=
t LinkedIn. Your unofficial LinkedIn AI search Jedi is back. This time, we'=
re pulling back the curtain on how the LinkedIn marketing team worked cross=
-functionally to win with AI search. After nearly a year of testing, resear=
ching, and learning, we're sharing the exact strategy we put in place to be=
come the number one most cited domain for professional queries in AI search=
. (Source: Profound, 2026) We're not speaking in abstract terms here. We're=
 diving into the technical, structural details that have helped us rank and=
, just as important, what our new measurement system looks like. But before=
 we get into it, I want to stress one thing: tactics matter, but structure =
alone won't earn you citations. The content that does earn citations has on=
e thing in common: a point of view that only its author could have written.=
 That's what can't be replicated. You, the human, earn the citation, not an=
 AI bot. With that foundation in mind, let's get into what we've been readi=
ng, watching, and learning. What to Read New guide: How B2B marketers can d=
ominate AI search on LinkedIn As LinkedIn's VP of Marketing, Davang Shah hi=
ghlights, AI search is changing how B2B buyers discover brands, and LinkedI=
n is now the most-cited domain in AI-generated answers. This guide shows B2=
B marketers how to structure content for AI extractability, build credibili=
ty signals, and measure visibility in the age of ChatGPT, Gemini, and Copil=
ot. TL; DR takeaways: Structure your content for extraction. Use clear head=
ers, answer blocks, and question-based subheadings. Lead with a point of vi=
ew only you could write. The content that earns citations has one thing in =
common: a distinct perspective that can't be replicated. Build credibility =
signals. Activate executives, employees, and third-party sources to reinfor=
ce the same themes across your ecosystem. Coordinate across teams. A cross-=
functional content strategy sends consistent, reinforcing signals AI reward=
s. Measure what actually matters now. Track citations, share of voice, and =
sentiment using specialized AI search measurement tools. Most marketers are=
 trying to win search the wrong way. LinkedIn data points to the fix. Brook=
e Weller, AI Search Strategist here at LinkedIn, shares insights in a recen=
t Inc. Magazine article on why most marketers are losing the search game, a=
nd what LinkedIn data reveals about a smarter path forward. TL; DR takeaway=
s: Prioritize reputation and authority over gaming algorithms. Push back on=
 the "optimize everything everywhere" narrative that many AI search vendors=
 promote. AI search rewards credibility and consensus, not just keywords an=
d clicks. Brands that activate executives, employees, and creators around c=
onsistent themes earn more citations in AI-generated results. That last poi=
nt, activating voices around consistent themes, connects directly to what w=
e've been watching lately. What to Watch A big part of being visible in AI =
search comes down to activating your executives, employees, and creators to=
 reinforce the same message. When the same idea shows up from multiple trus=
ted voices, AI models start to register it as consensus, and consensus is w=
hat gets cited. The two pieces below show exactly how this plays out in pra=
ctice. Creators are B2B's newest discoverability signal. Here's how it work=
s. Buyers aren't just searching anymore, they're asking AI. So what, and wh=
o, gets surfaced? Julia Cabral Flavin, Senior Director of Product Marketing=
 at LinkedIn, sat down with Amy Bonitatibus, Chief Communications Officer a=
t PayPal, and creators Jasmine Enberg and Kaya Yurieff of Scalable Pod to e=
xplore how creators have become the most powerful new signal in B2B discove=
rability and how visibility today is earned, not bought. What actually earn=
s credibility online? We asked three creators at Cannes. Reach is easy. Tru=
st is hard. At Cannes Lions, Heather Hopkins Freeland , Chief Brand Officer=
 at LinkedIn, sat down with three next-gen LinkedIn creators, Damaryan Bent=
on , Jahleane Dolne , Jade Walters to talk about what actually earns credib=
ility online and where most brands still get it wrong. The takeaway? Follow=
ers aren't the same as belief. What to Know A common question I get is: How=
 long should I run my AI search program before deciding if it's working? He=
re's a truth that protects programs from being cut too early: AI shifts rar=
ely happen overnight. As a general guideline, allow at least 30 days before=
 evaluating AI visibility impact, though timelines vary by platform, topic =
competitiveness, and model update cadence. Source: Profound, 2026=C2=A0 Ret=
rieval signals lag for three reasons: Indexes refresh on their own schedule=
. Models need multiple corroborating sources before registering consensus. =
AI models update independently, so visibility shifts in steps rather than g=
radually. The takeaway: use a longer measurement window and avoid go/no-go =
decisions based on early data. Measurement should be ongoing, because model=
 updates and shifting prompt competition mean your visibility will keep cha=
nging. Common mistake to avoid: declaring a program a failure at week three=
. Flat citation numbers in the first few weeks are expected, not a verdict.=
 Report on leading indicators early, and judge outcomes against your baseli=
ne at day 30 and beyond. That's the difference between a strategy people tr=
ust and one they abandon too soon. Give it time, and let your point of view=
 do the work.
Continue lendo no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-how-linkedin-team-approa=
ches-ai-search-gzd4e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new=
sletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=
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ntent_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_follow_ne=
wsletter_02-newsletter_content_preview_text-0-readmore_button_-null-g48r~ms=
x4r2wi~iv-null-null&eid=3Dg48r-msx4r2wi-iv
 =20
     =20

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pace: 0pt; padding-left: 4px; padding-right: 4px;"> <a href=3D"https://www.=
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none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <=
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le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi=
dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065=
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3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D1=
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tity_lockup-0-newsletter_entity_cta&amp;trkEmail=3Deml-email_series_follow_=
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ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas=
s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded=
-md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series=
-logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538=
?e=3D1788393600&amp;v=3Dbeta&amp;t=3DsKr9oC8gaT1zc1P4GX8hjvqoFZ9F99lG-aeXwE=
b6RQg" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; position: relative; displa=
y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-=
color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" =
style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali=
gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" =
style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett=
ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_=
newsletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&=
amp;midSig=3D13eOlNm03wsIo1&amp;trk=3Deml-email_series_follow_newsletter_02=
-newsletter_entity_lockup-0-newsletter_entity_cta&amp;trkEmail=3Deml-email_=
series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct=
a-null-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-msx4r2wi-iv" target=3D"_bl=
ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ=
ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m=
s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.=
5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co=
lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f=
ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0=
.9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c=
omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se=
ries_follow_newsletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQG=
iQ0Jg6wmBAQ&amp;midSig=3D13eOlNm03wsIo1&amp;trk=3Deml-email_series_follow_n=
ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&amp;trkEmail=
=3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet=
ter_entity_cta-null-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-msx4r2wi-iv" =
target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p=
ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj=
ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span =
class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon=
t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp=
eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> =
</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr=
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space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;=
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t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso=
-table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"=
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=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10=
0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co=
mm/pulse/week-marketing-how-linkedin-team-approaches-ai-search-gzd4e?lipi=
=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BZM463AKgSVSj=
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size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img class=3D=
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=3D"newsletter-content-preview__cover-image" alt=3D"Imagem de capa da newsl=
etter" src=3D"https://media.licdn.com/dms/image/v2/D4E12AQGmJT9vQ0mCyw/arti=
cle-cover_image-shrink_720_1280/B4EaAAdRUQHYAQ-/0/1786714068794?e=3D1788393=
600&amp;v=3Dbeta&amp;t=3DYudNLIcyrUUR4xB7juFi-kZgW4NwQ0WNa8gu-5FnZR4" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
display: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; objec=
t-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <table rol=
e=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <t=
r> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
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kedin.com/comm/pulse/week-marketing-how-linkedin-team-approaches-ai-search-=
gzd4e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BZM=
463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D13eOl=
Nm03wsIo1&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_conten=
t_preview-0-title_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-new=
sletter_content_preview-0-title_-null-g48r~msx4r2wi~iv-null-null&amp;eid=3D=
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sm m-0 text-system-gray-90" style=3D"cursor: pointer; display: inline-block=
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st: 100%; margin: 0px; font-size: 14px; font-weight: 500; color: #282828; t=
ext-decoration-line: none;"> <h2 class=3D"m-0 text-display-sm leading-regul=
ar text-color-text font-bold font-sans" style=3D"margin: 0px; font-family: =
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l', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 24px; font-we=
ight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> This Week in Mar=
keting: How the LinkedIn Marketing Team Approaches AI Search </h2> </a> </t=
d> </tr> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"=
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t: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin-bottom: 16px;=
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=3D"w-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100=
%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"=
> <a href=3D"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=
=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BZM463AKgSVSj=
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amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-=
0-author_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_c=
ontent_preview-0-author_-null-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-msx=
4r2wi-iv" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; displ=
ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m=
s-text-size-adjust: 100%;"> <img class=3D"inline-block relative bg-color-en=
tity-ghost-background w-4 h-4 align-middle" src=3D"https://media.licdn.com/=
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%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.l=
inkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail=
_email_series_follow_newsletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midTo=
ken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D13eOlNm03wsIo1&amp;trk=3Deml-email_series=
_follow_newsletter_02-newsletter_content_preview-0-author_&amp;trkEmail=3De=
ml-email_series_follow_newsletter_02-newsletter_content_preview-0-author_-n=
ull-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-msx4r2wi-iv" target=3D"_blank=
" class=3D"no-underline ml-1" style=3D"color: #0a66c2; cursor: pointer; dis=
play: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; =
-ms-text-size-adjust: 100%; margin-left: 8px; text-decoration-line: none;">=
 <span class=3D"font-sans font-bold text-sm mb-3 text-color-text-low-emphas=
is leading-regular" style=3D"margin-bottom: 24px; font-family: -apple-syste=
m, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fi=
ra Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida =
Grande', Helvetica, Arial, sans-serif; font-size: 14px; font-weight: 600; l=
ine-height: 1.25; color: rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </spa=
n> </a> </td> </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" s=
tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab=
le-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D=
"p-3 bg-color-surface-tint rounded-md font-sans" data-test-id=3D"newsletter=
-cta-banner" style=3D"border-radius: 8px; background-color: #f5f7f9; paddin=
g: 24px; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe =
UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', =
Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI E=
moji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> =
<div class=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"text-m=
d leading-regular font-bold text-color-text" style=3D"font-size: 16px; font=
-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este art=
igo no LinkedIn para participar da conversa </span> </div> <table role=3D"p=
resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
" width=3D"100%" class=3D"email-button " data-test-id=3D"email-button" styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" al=
ign=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:=
 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://w=
ww.linkedin.com/comm/pulse/week-marketing-how-linkedin-team-approaches-ai-s=
earch-gzd4e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_0=
2%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=
=3D13eOlNm03wsIo1&amp;trk=3Deml-email_series_follow_newsletter_02-newslette=
r_content_preview-0-read_more_banner_cta_&amp;trkEmail=3Deml-email_series_f=
ollow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_-null=
-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-msx4r2wi-iv" target=3D"_blank" a=
ria-label=3D"Abrir este artigo no LinkedIn" class=3D"align-top no-underline=
 " style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-de=
coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
 vertical-align: top; text-decoration-line: none;"> <table role=3D"presenta=
tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=
=3D"auto" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; border-collapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary=
 border-color-brand button-link leading-regular !min-h-[auto] !shadow-none =
border-1 border-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-=
content; border-radius: 24px; padding-top: 7px; padding-bottom: 7px; paddin=
g-left: 16px; padding-right: 16px; text-align: center; font-size: 14px; fon=
t-weight: 600; cursor: pointer; text-decoration-line: none; background-colo=
r: #0a66c2; color: #ffffff; border-width: 1px; border-style: solid; border-=
color: #0a66c2; line-height: 1.25; min-height: auto !important; box-shadow:=
 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linke=
din.com/comm/pulse/week-marketing-how-linkedin-team-approaches-ai-search-gz=
d4e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BZM46=
3AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D13eOlNm=
03wsIo1&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_=
preview-0-read_more_banner_cta_&amp;trkEmail=3Deml-email_series_follow_news=
letter_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~msx4=
r2wi~iv-null-null&amp;eid=3Dg48r-msx4r2wi-iv" target=3D"_blank" tabindex=3D=
"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; c=
ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-=
size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"=
> <span class=3D"no-underline text-white" style=3D"color: #ffffff; text-dec=
oration-line: none;"> Ler no LinkedIn </span> </a> </td> </tr> </tbody> </t=
able> </a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-i=
d=3D"newsletter-content-preview--content"> <td class=3D"font-sans text-md l=
eading-open text-system-gray-90" style=3D"-webkit-text-size-adjust: 100%; -=
ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; fo=
nt-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto=
, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, =
'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Seg=
oe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 16=
px; line-height: 1.5; color: #282828;"> <div data-test-id=3D"publishing-tex=
t-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight=
: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> =
<span class=3D"italic" data-test-id=3D"little-text-block" style=3D"font-sty=
le: italic;">This article was written by @Alex Rynne, Senior Content Market=
ing Manager at LinkedIn.</span> </p> </div> <div data-test-id=3D"publishing=
-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-we=
ight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5=
;"> <span class data-test-id=3D"little-text-block">Your unofficial LinkedIn=
 AI search Jedi is back. This time, we're pulling back the curtain on how t=
he LinkedIn marketing team worked cross-functionally to win with AI search.=
 After nearly a year of testing, researching, and learning, we're sharing t=
he exact strategy we put in place to become the number one most cited domai=
n for professional queries in AI search. (Source: </span><span class data-t=
est-id=3D"little-text-block"><a href=3D"https://www.tryprofound.com/blog/li=
nkedin-is-the-most-cited-domain-for-professional-queries-in-ai-search" targ=
et=3D"_blank" class=3D"inline no-underline cursor-pointer text-color-link f=
ont-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-decorat=
ion: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; disp=
lay: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text-decora=
tion-line: none;">Profound, 2026</a></span><span class data-test-id=3D"litt=
le-text-block">)</span> </p> </div> <div class=3D"pt-2" data-test-id=3D"pub=
lishing-image-block" style=3D"padding-top: 16px;"> <figure class=3D"m-0" st=
yle=3D"margin: 0px;"> <img class=3D"w-full block max-w-full" src=3D"https:/=
/media.licdn.com/dms/image/v2/D4E12AQHB1u2ngbp3jA/article-inline_image-shri=
nk_400_744/B4EaAAdJLBJYAM-/0/1786714035138?e=3D1788393600&amp;v=3Dbeta&amp;=
t=3D-CCNxW0qC5kZXvUeek-2jswGZzUI5MBvT30tTjKYrBk" style=3D"outline: none; te=
xt-decoration: none; -ms-interpolation-mode: bicubic; display: block; width=
: 100%; max-width: 100%;"> </figure> </div> <div data-test-id=3D"publishing=
-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-we=
ight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5=
;"> <span class data-test-id=3D"little-text-block">We're not speaking in ab=
stract terms here. We're diving into the technical, structural details that=
 have helped us rank and, just as important, what our new measurement syste=
m looks like. But before we get into it, I want to stress one thing: tactic=
s matter, but structure alone won't earn you citations. The content that do=
es earn citations has one thing in common: a point of view that only its au=
thor could have written. That's what can't be replicated. You, the human, e=
arn the citation, not an AI bot.</span> </p> </div> <div data-test-id=3D"pu=
blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D=
"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei=
ght: 1.5;"> <span class data-test-id=3D"little-text-block">With that founda=
tion in mind, let's get into what we've been reading, watching, and learnin=
g.</span> </p> </div> <div data-test-id=3D"publishing-text-block"> <h2 data=
-test-id=3D"publishing-text-block-h1" class=3D"font-bold m-0 text-lg text-s=
ystem-gray-90 py-1 leading-regular" style=3D"margin: 0px; padding-top: 8px;=
 padding-bottom: 8px; font-size: 20px; font-weight: 600; line-height: 1.25;=
 color: #282828;"> <span class data-test-id=3D"little-text-block">What to R=
ead</span> </h2> </div> <div data-test-id=3D"publishing-text-block"> <p cla=
ss=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0=
px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"f=
ont-[700]" data-test-id=3D"little-text-block" style=3D"font-weight: 700;"><=
a href=3D"https://www.linkedin.com/business/marketing/blog/ai-search/how-b2=
b-marketers-can-dominate-ai-search-on-linkedin-2026" target=3D"_blank" clas=
s=3D"inline no-underline cursor-pointer text-color-link font-bold" data-tes=
t-id=3D"publishing-text-block-link" style=3D"text-decoration: none; -webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; curso=
r: pointer; font-weight: 600; color: #0a66c2; text-decoration-line: none;">=
New guide: How B2B marketers can dominate AI search on LinkedIn</a></span> =
</p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt=
-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-t=
op: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"=
little-text-block">As LinkedIn's VP of Marketing, </span><span class data-t=
est-id=3D"little-text-block"> <a href=3D"https://www.linkedin.com/comm/in/d=
avang-shah?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02=
%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D=
13eOlNm03wsIo1&amp;trk=3Deml-email_series_follow_newsletter_02-null-0-newsl=
etter_content_cta&amp;trkEmail=3Deml-email_series_follow_newsletter_02-null=
-0-newsletter_content_cta-null-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-ms=
x4r2wi-iv" target=3D"_blank" class=3D"inline text-color-link font-bold no-u=
nderline" data-tracking-control-name=3D"_little-mention" data-tracking-will=
-navigate data-test-link data-test-id=3D"little-mention-profile" style=3D"c=
ursor: pointer; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-=
text-size-adjust: 100%; display: inline; font-weight: 600; color: #0a66c2; =
text-decoration-line: none;"> Davang Shah </a> </span><span class data-test=
-id=3D"little-text-block"> highlights, AI search is changing how B2B buyers=
 discover brands, and LinkedIn is now the most-cited domain in AI-generated=
 answers. This guide shows B2B marketers how to structure content for AI ex=
tractability, build credibility signals, and measure visibility in the age =
of ChatGPT, Gemini, and Copilot.</span> </p> </div> <div data-test-id=3D"pu=
blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D=
"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei=
ght: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" s=
tyle=3D"font-weight: 700;">TL; DR takeaways:</span> </p> </div> <span>...</=
span> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-webkit-tex=
t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso=
-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;"> <table=
 role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" width=3D"100%" class=3D"email-button series-content-preview__bo=
ttom-cta" data-test-id=3D"email-button" style=3D"-webkit-text-size-adjust: =
100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: =
0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/week=
-marketing-how-linkedin-team-approaches-ai-search-gzd4e?lipi=3Durn%3Ali%3Ap=
age%3Aemail_email_series_follow_newsletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3=
D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D13eOlNm03wsIo1&amp;trk=3Deml-e=
mail_series_follow_newsletter_02-newsletter_content_preview-0-readmore_butt=
on_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content=
_preview-0-readmore_button_-null-g48r~msx4r2wi~iv-null-null&amp;eid=3Dg48r-=
msx4r2wi-iv" target=3D"_blank" aria-label=3D"Abrir This Week in Marketing n=
o LinkedIn" class=3D"align-top no-underline " style=3D"color: #0a66c2; curs=
or: pointer; display: inline-block; text-decoration: none; -webkit-text-siz=
e-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decor=
ation-line: none; width: 100%;"> <table role=3D"presentation" valign=3D"top=
" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"=
border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: =
separate; width: 100%;"> <tbody> <tr> <td class=3D"btn-md btn-secondary-emp=
hasis border-color-brand button-link leading-regular !min-h-[auto] !shadow-=
none border-1 border-solid font-sans" data-test-id=3D"newsletter-content-pr=
eview-redesign-bottom-cta" style=3D"-webkit-text-size-adjust: 100%; -ms-tex=
t-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: =
min-content; border-radius: 24px; padding-top: 12px; padding-bottom: 12px; =
padding-left: 24px; padding-right: 24px; text-align: center; font-size: 16p=
x; font-weight: 600; cursor: pointer; text-decoration-line: none; backgroun=
d-color: rgba(0, 0, 0, 0); color: #0a66c2; border-width: 1px; border-style:=
 solid; border-color: #0a66c2; font-family: -apple-system, system-ui, Blink=
MacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, O=
xygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe =
UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica,=
 Arial, sans-serif; line-height: 1.25; min-height: auto !important; box-sha=
dow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.l=
inkedin.com/comm/pulse/week-marketing-how-linkedin-team-approaches-ai-searc=
h-gzd4e?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B=
ZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D13e=
OlNm03wsIo1&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_cont=
ent_preview-0-readmore_button_&amp;trkEmail=3Deml-email_series_follow_newsl=
etter_02-newsletter_content_preview-0-readmore_button_-null-g48r~msx4r2wi~i=
v-null-null&amp;eid=3Dg48r-msx4r2wi-iv" target=3D"_blank" tabindex=3D"-1" a=
ria-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cursor:=
 pointer; display: inline-block; text-decoration: none; -webkit-text-size-a=
djust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none; width:=
 100%;"> <span class=3D"no-underline text-color-brand" style=3D"color: #0a6=
6c2; text-decoration-line: none;"> Continue lendo no LinkedIn </span> </a> =
</td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </table> </td> </tr=
> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </ta=
ble> </td> </tr> </tbody> </table> </div> </td> </tr> <tr> <td class=3D"bg-=
color-background-canvas p-3" style=3D"-webkit-text-size-adjust: 100%; -ms-t=
ext-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; backgr=
ound-color: #f3f2f0; padding: 24px;"> <table role=3D"presentation" valign=
=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" cl=
ass=3D"text-xs" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adju=
st: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-size: 12px;"> =
<tbody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-footer__intended"=
 style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"=
> Este e-mail foi enviado a Fabio J. Odon (CEO &amp; Brand Manager) </td> <=
/tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -=
ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; ma=
rgin: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/help/=
linkedin/answer/4788?lang=3Dpt&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email_ser=
ies_follow_newsletter_02%3BZM463AKgSVSjM5pzAYvD2Q%3D%3D&amp;midToken=3DAQGi=
Q0Jg6wmBAQ&amp;midSig=3D13eOlNm03wsIo1&amp;trk=3Deml-email_series_follow_ne=
wsletter_02-SecurityHelp-0-footerglimmer&amp;trkEmail=3Deml-email_series_fo=
llow_newsletter_02-SecurityHelp-0-footerglimmer-null-g48r~msx4r2wi~iv-null-=
null&amp;eid=3Dg48r-msx4r2wi-iv" target=3D"_blank" class=3D"text-inherit un=
derline" style=3D"cursor: pointer; display: inline-block; text-decoration: =
none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: in=
herit; text-decoration-line: underline;">Saiba por que inclu=C3=ADmos isso.=
</a> </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adj=
ust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rsp=
ace: 0pt; margin: 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo =
e-mails de notifica=C3=A7=C3=A3o do LinkedIn. Outras pessoas podem ver que =
voc=C3=AA =C3=A9 assinante.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D=
"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa=
ce: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=
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