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Subject: This Week in Marketing: Summer Insights Into Fall Strategy
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This Week in Marketing

Por LinkedIn for Marketing


Por LinkedIn for Marketing

   =20
   =20
    Leia este artigo no LinkedIn para participar da conversa
Leia no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-summer-insights-fall-str=
ategy-linkedin-for-mktg-d8vme?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_f=
ollow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&midToken=3DAQGiQ0Jg6wm=
BAQ&midSig=3D3QoRUN_nx7CIo1&trk=3Deml-email_series_follow_newsletter_02-nul=
l-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-=
null-0-read_more_banner_cta_-null-g48r~mt74v52z~8z-null-null&eid=3Dg48r-mt7=
4v52z-8z
 =20
Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin=
g Summer always has a way of making marketers look up from the dashboard. B=
etween industry events, standout campaigns, and cultural moments, it's a se=
ason that sparks fresh ideas and new ways of thinking. But as summer gives =
way to fall, the focus shifts from inspiration to execution. Planning cycle=
s begin, budgets take shape, and marketers start deciding which priorities =
will carry them through the rest of the year. This week, we're looking at t=
hree challenges shaping those decisions: Why fragmented buyer signals are m=
aking personalization harder than ever How experiential marketing is becomi=
ng a bigger part of the B2B playbook Why defining success upfront is still =
one of content marketing's biggest advantages What to Read Why Fragmented B=
uyer Signals Are Holding Back B2B Marketing (Digiday) Today's buyers expect=
 every interaction with your brand to feel connected, whether they're resea=
rching online, attending a webinar, engaging with content, or speaking with=
 sales. But while AI has raised expectations for personalization, many mark=
eting teams are still working across disconnected systems and fragmented da=
ta sources. The challenge isn't generating more signals. It's turning them =
into a coordinated view of the buyer journey. Read the full article.=C2=A0 =
The Future of B2B Marketing Is Experiential. And This Summer Proved It (For=
bes) From Cannes Lions to some of the summer's biggest cultural and industr=
y events, one trend stood out: experiential marketing is no longer just a B=
2C strategy. More B2B brands are investing in memorable, immersive experien=
ces that build relationships, capture attention, and create stronger connec=
tions with buyers. As the gap between B2B and B2C marketing continues to na=
rrow, experiential marketing is becoming an increasingly important part of =
the modern B2B toolkit. Learn more.=C2=A0 Most B2B Content Marketing Progra=
ms Fail Because Teams Can't Define What Success Looks Like (Marketscale) Ma=
ny content marketing programs struggle for a simple reason: teams never ali=
gn on what success actually looks like. Without a clear definition of outco=
mes, even strong content can fall short of expectations. This article break=
s down why establishing measurable goals from the start helps teams make be=
tter decisions, improve performance, and create more effective content prog=
rams. Read the full breakdown. Unlocking AI Visibility: The B2B Marketer's =
Guide to LinkedIn B2B discovery has moved. Buyers are increasingly building=
 vendor shortlists inside AI tools like ChatGPT, Gemini, Copilot, and Perpl=
exity before ever visiting a website. LinkedIn's new guide explores why Lin=
kedIn has become one of the strongest levers for AI visibility and provides=
 practical recommendations for helping your brand show up when buyers are l=
ooking. Download the guide. What to Watch [Video] The New AI Search Playboo=
k Ninety-four percent of B2B buyers are already using AI to help build vend=
or shortlists, which means buying decisions are happening earlier than ever=
. As AI tools increasingly influence discovery, brands need to understand w=
hat helps them get surfaced, cited, and trusted. LinkedIn VP of Marketing D=
avang Shah explains what this shift means for marketers and how brands can =
adapt their strategy for the AI search era. Watch the video. [Webinar] From=
 Clicks to Citations: How B2B Brands Win the AI Search Era on LinkedIn Your=
 buyers are already using AI to evaluate vendors, but many marketers still =
don't understand what drives visibility inside AI-generated answers. Join M=
argarita Loktionova , AI Visibility Strategist at Semrush, and LinkedIn's K=
ylee (Lessard) Hayden as they unpack new research on how AI models discover=
, cite, and prioritize content. You'll learn which content formats gain vis=
ibility, why traditional engagement metrics tell only part of the story, an=
d how to structure content for an AI-first search landscape. Register for t=
he August 27th session here. What to Know LinkedIn is rolling out a series =
of Sponsored Messaging improvements designed to help advertisers drive stro=
nger performance and improve campaign efficiency. Updates include: AI-draft=
ed message copy Personalized subject lines A "Not Interested" CTA test for =
Message Ads Optimized ad rotation for Lead Generation campaigns These enhan=
cements will roll out automatically to ad accounts between August and Septe=
mber, so no action is required. Learn more.
Continue lendo no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-summer-insights-fall-str=
ategy-linkedin-for-mktg-d8vme?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_f=
ollow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&midToken=3DAQGiQ0Jg6wm=
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sletter_content_preview_text-0-readmore_button_&trkEmail=3Deml-email_series=
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ll-g48r~mt74v52z~8z-null-null&eid=3Dg48r-mt74v52z-8z
 =20
     =20

----------------------------------------

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00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www=
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uthor_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_cont=
ent_preview-0-author_-null-g48r~mt74v52z~8z-null-null&amp;eid=3Dg48r-mt74v5=
2z-8z" target=3D"_blank" class=3D"no-underline ml-1" style=3D"color: #0a66c=
2; cursor: pointer; display: inline-block; text-decoration: none; -webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; margin-left: 8px; text-d=
ecoration-line: none;"> <span class=3D"font-sans font-bold text-sm mb-3 tex=
t-color-text-low-emphasis leading-regular" style=3D"margin-bottom: 24px; fo=
nt-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto=
, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, =
'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Seg=
oe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14=
px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Linke=
dIn for Marketing </span> </a> </td> </tr> </tbody> </table> </td> </tr> <t=
r> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz=
e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-botto=
m: 8px;"> <div class=3D"p-3 bg-color-surface-tint rounded-md font-sans" dat=
a-test-id=3D"newsletter-cta-banner" style=3D"border-radius: 8px; background=
-color: #f5f7f9; padding: 24px; font-family: -apple-system, system-ui, Blin=
kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, =
Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe=
 UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica=
, Arial, sans-serif;"> <div class=3D"mb-1.5" style=3D"margin-bottom: 12px;"=
> <span class=3D"text-md leading-regular font-bold text-color-text" style=
=3D"font-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0,=
 0, 0.9);"> Leia este artigo no LinkedIn para participar da conversa </span=
> </div> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button " data-test=
-id=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size=
-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr>=
 <td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 10=
0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-summer-i=
nsights-fall-strategy-linkedin-for-mktg-d8vme?lipi=3Durn%3Ali%3Apage%3Aemai=
l_email_series_follow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&amp;mi=
dToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;trk=3Deml-email_ser=
ies_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_=
&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_pr=
eview-0-read_more_banner_cta_-null-g48r~mt74v52z~8z-null-null&amp;eid=3Dg48=
r-mt74v52z-8z" target=3D"_blank" aria-label=3D"Abrir este artigo no LinkedI=
n" class=3D"align-top no-underline " style=3D"color: #0a66c2; cursor: point=
er; display: inline-block; text-decoration: none; -webkit-text-size-adjust:=
 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decoration-lin=
e: none;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" width=3D"auto" class=3D"border-separate " styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate;"> <tbody> <t=
r> <td class=3D"btn-sm btn-primary border-color-brand button-link leading-r=
egular !min-h-[auto] !shadow-none border-1 border-solid" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt; height: min-content; border-radius: 24px; padding-top=
: 7px; padding-bottom: 7px; padding-left: 16px; padding-right: 16px; text-a=
lign: center; font-size: 14px; font-weight: 600; cursor: pointer; text-deco=
ration-line: none; background-color: #0a66c2; color: #ffffff; border-width:=
 1px; border-style: solid; border-color: #0a66c2; line-height: 1.25; min-he=
ight: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !importa=
nt;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-summer-=
insights-fall-strategy-linkedin-for-mktg-d8vme?lipi=3Durn%3Ali%3Apage%3Aema=
il_email_series_follow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&amp;m=
idToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;trk=3Deml-email_se=
ries_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta=
_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_p=
review-0-read_more_banner_cta_-null-g48r~mt74v52z~8z-null-null&amp;eid=3Dg4=
8r-mt74v52z-8z" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" clas=
s=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inlin=
e-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; text-decoration-line: none;"> <span class=3D"no-underline =
text-white" style=3D"color: #ffffff; text-decoration-line: none;"> Ler no L=
inkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody=
> </table> </div> </td> </tr> <tr data-test-id=3D"newsletter-content-previe=
w--content"> <td class=3D"font-sans text-md leading-open text-system-gray-9=
0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso=
-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, syst=
em-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans=
', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emo=
ji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande'=
, Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5; color: #=
282828;"> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1=
.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top=
: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"italic" data-te=
st-id=3D"little-text-block" style=3D"font-style: italic;">Written by </span=
><span class=3D"italic" data-test-id=3D"little-text-block" style=3D"font-st=
yle: italic;"><a href=3D"https://www.linkedin.com/in/brooke-reotutar/" targ=
et=3D"_blank" class=3D"inline no-underline cursor-pointer text-color-link f=
ont-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-decorat=
ion: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; disp=
lay: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text-decora=
tion-line: none;">Brooke Reotutar,</a></span><span class=3D"italic" data-te=
st-id=3D"little-text-block" style=3D"font-style: italic;"> Senior Content P=
roducer @ LinkedIn for Marketing</span> </p> </div> <div data-test-id=3D"pu=
blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D=
"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei=
ght: 1.5;"> <span class data-test-id=3D"little-text-block">Summer always ha=
s a way of making marketers look up from the dashboard. Between industry ev=
ents, standout campaigns, and cultural moments, it's a season that sparks f=
resh ideas and new ways of thinking.</span> </p> </div> <div data-test-id=
=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" st=
yle=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; li=
ne-height: 1.5;"> <span class data-test-id=3D"little-text-block">But as sum=
mer gives way to fall, the focus shifts from inspiration to execution. Plan=
ning cycles begin, budgets take shape, and marketers start deciding which p=
riorities will carry them through the rest of the year.</span> </p> </div> =
<div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md=
 leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; fo=
nt-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-=
block">This week, we're looking at three challenges shaping those decisions=
:</span> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=
=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px=
; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-t=
est-id=3D"little-text-block"> <ul class=3D"block mt-2 mr-0 ml-3 p-0" data-t=
est-id=3D"little-template-list-unordered" style=3D"margin-left: 24px; margi=
n-right: 0px; margin-top: 16px; display: block; padding: 0px;"> <li class=
=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-l=
eft: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282=
828;"> <span class data-test-id=3D"little-text-block">Why fragmented buyer =
signals are making personalization harder than ever</span> </li> <li class=
=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-l=
eft: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282=
828;"> <span class data-test-id=3D"little-text-block">How experiential mark=
eting is becoming a bigger part of the B2B playbook</span> </li> <li class=
=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-l=
eft: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282=
828;"> <span class data-test-id=3D"little-text-block">Why defining success =
upfront is still one of content marketing's biggest advantages</span> </li>=
 </ul> </span> </p> </div> <hr data-test-id=3D"publishing-divider-block" cl=
ass=3D"my-1 h-[1px] border-0 bg-system-gray-60" style=3D"margin-top: 8px; m=
argin-bottom: 8px; height: 1px; border-width: 0; background-color: #8c8c8c;=
"> <div data-test-id=3D"publishing-text-block"> <h2 data-test-id=3D"publish=
ing-text-block-h1" class=3D"font-bold m-0 text-lg text-system-gray-90 py-1 =
leading-regular" style=3D"margin: 0px; padding-top: 8px; padding-bottom: 8p=
x; font-size: 20px; font-weight: 600; line-height: 1.25; color: #282828;"> =
<span class data-test-id=3D"little-text-block">What to Read</span> </h2> </=
div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 te=
xt-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12p=
x; font-size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-tes=
t-id=3D"little-text-block" style=3D"font-weight: 700;">Why Fragmented Buyer=
 Signals Are Holding Back B2B Marketing (Digiday)</span> </p> </div> <div d=
ata-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leadi=
ng-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-siz=
e: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-block"=
>Today's buyers expect every interaction with your brand to feel connected,=
 whether they're researching online, attending a webinar, engaging with con=
tent, or speaking with sales. But while AI has raised expectations for pers=
onalization, many marketing teams are still working across disconnected sys=
tems and fragmented data sources. The challenge isn't generating more signa=
ls. It's turning them into a coordinated view of the buyer journey. </span>=
<span class data-test-id=3D"little-text-block"><a href=3D"https://digiday.c=
om/sponsored/why-fragmented-buyer-signals-are-holding-back-b2b-marketing/" =
target=3D"_blank" class=3D"inline no-underline cursor-pointer text-color-li=
nk font-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-dec=
oration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; =
display: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text-de=
coration-line: none;">Read the full article.=C2=A0</a></span> </p> </div> <=
div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md =
leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; fon=
t-size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=
=3D"little-text-block" style=3D"font-weight: 700;">The Future of B2B Market=
ing Is Experiential. And This Summer Proved It (Forbes)</span> </p> </div> =
<div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md=
 leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; fo=
nt-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-=
block">From Cannes Lions to some of the summer's biggest cultural and indus=
try events, one trend stood out: experiential marketing is no longer just a=
 B2C strategy. More B2B brands are investing in memorable, immersive experi=
ences that build relationships, capture attention, and create stronger conn=
ections with buyers. As the gap between B2B and B2C marketing continues to =
narrow, experiential marketing is becoming an increasingly important part o=
f the modern B2B toolkit. </span><span class data-test-id=3D"little-text-bl=
ock"><a href=3D"https://www.forbes.com/councils/forbescommunicationscouncil=
/2026/08/18/the-future-of-b2b-marketing-is-experiential-and-this-summer-pro=
ved-it/" target=3D"_blank" class=3D"inline no-underline cursor-pointer text=
-color-link font-bold" data-test-id=3D"publishing-text-block-link" style=3D=
"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus=
t: 100%; display: inline; cursor: pointer; font-weight: 600; color: #0a66c2=
; text-decoration-line: none;">Learn more.=C2=A0</a></span> </p> </div> <sp=
an>...</span> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-we=
bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: =
0pt; mso-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;"=
> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" width=3D"100%" class=3D"email-button series-content-pre=
view__bottom-cta" data-test-id=3D"email-button" style=3D"-webkit-text-size-=
adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-=
rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-=
webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace=
: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pu=
lse/week-marketing-summer-insights-fall-strategy-linkedin-for-mktg-d8vme?li=
pi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B7F04LhTWQ8=
iC%2BCXYgUin5A%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7C=
Io1&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_prev=
iew-0-readmore_button_&amp;trkEmail=3Deml-email_series_follow_newsletter_02=
-newsletter_content_preview-0-readmore_button_-null-g48r~mt74v52z~8z-null-n=
ull&amp;eid=3Dg48r-mt74v52z-8z" target=3D"_blank" aria-label=3D"Abrir This =
Week in Marketing no LinkedIn" class=3D"align-top no-underline " style=3D"c=
olor: #0a66c2; cursor: pointer; display: inline-block; text-decoration: non=
e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertical-ali=
gn: top; text-decoration-line: none; width: 100%;"> <table role=3D"presenta=
tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=
=3D"100%" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; border-collapse: separate; width: 100%;"> <tbody> <tr> <td class=3D"btn-m=
d btn-secondary-emphasis border-color-brand button-link leading-regular !mi=
n-h-[auto] !shadow-none border-1 border-solid font-sans" data-test-id=3D"ne=
wsletter-content-preview-redesign-bottom-cta" style=3D"-webkit-text-size-ad=
just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs=
pace: 0pt; height: min-content; border-radius: 24px; padding-top: 12px; pad=
ding-bottom: 12px; padding-left: 24px; padding-right: 24px; text-align: cen=
ter; font-size: 16px; font-weight: 600; cursor: pointer; text-decoration-li=
ne: none; background-color: rgba(0, 0, 0, 0); color: #0a66c2; border-width:=
 1px; border-style: solid; border-color: #0a66c2; font-family: -apple-syste=
m, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fi=
ra Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida =
Grande', Helvetica, Arial, sans-serif; line-height: 1.25; min-height: auto =
!important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a hr=
ef=3D"https://www.linkedin.com/comm/pulse/week-marketing-summer-insights-fa=
ll-strategy-linkedin-for-mktg-d8vme?lipi=3Durn%3Ali%3Apage%3Aemail_email_se=
ries_follow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&amp;midToken=3DA=
QGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;trk=3Deml-email_series_follow=
_newsletter_02-newsletter_content_preview-0-readmore_button_&amp;trkEmail=
=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-readm=
ore_button_-null-g48r~mt74v52z~8z-null-null&amp;eid=3Dg48r-mt74v52z-8z" tar=
get=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" =
style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decor=
ation: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; te=
xt-decoration-line: none; width: 100%;"> <span class=3D"no-underline text-c=
olor-brand" style=3D"color: #0a66c2; text-decoration-line: none;"> Continue=
 lendo no LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </=
tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </=
table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </div> <=
/td> </tr> <tr> <td class=3D"bg-color-background-canvas p-3" style=3D"-webk=
it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p=
t; mso-table-rspace: 0pt; background-color: #f3f2f0; padding: 24px;"> <tabl=
e role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" width=3D"100%" class=3D"text-xs" style=3D"-webkit-text-size-ad=
just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs=
pace: 0pt; font-size: 12px;"> <tbody> <tr> <td class=3D"pb-1 m-0" data-test=
-id=3D"email-footer__intended" style=3D"-webkit-text-size-adjust: 100%; -ms=
-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; marg=
in: 0px; padding-bottom: 8px;"> Este e-mail foi enviado a Fabio J. Odon (CE=
O &amp; Brand Manager) </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-we=
bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: =
0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"=
https://www.linkedin.com/help/linkedin/answer/4788?lang=3Dpt&amp;lipi=3Durn=
%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B7F04LhTWQ8iC%2BCXY=
gUin5A%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;=
trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-footerglimmer&am=
p;trkEmail=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-footergli=
mmer-null-g48r~mt74v52z~8z-null-null&amp;eid=3Dg48r-mt74v52z-8z" target=3D"=
_blank" class=3D"text-inherit underline" style=3D"cursor: pointer; display:=
 inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-t=
ext-size-adjust: 100%; color: inherit; text-decoration-line: underline;">Sa=
iba por que inclu=C3=ADmos isso.</a> </td> </tr> <tr> <td class=3D"pb-1 m-0=
" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-=
table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;=
">Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedI=
n. Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante.</td> </tr> <tr>=
 <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px=
; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/series-notific=
ations/?action=3Dunsubscribe&amp;memberToken=3DADoAAAALeXsBXxE9tthm5qewcWzR=
gyMT6NsQ6pg&amp;newsletterId=3D6916827065082134528&amp;newsletterTitle=3DTh=
is Week in Marketing&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow=
_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&amp;midToken=3DAQGiQ0Jg6wmB=
AQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;ek=3Demail_series_follow_newsletter_02&a=
mp;e=3Dg48r-mt74v52z-8z&amp;eid=3Dg48r-mt74v52z-8z&amp;m=3Dunsubscribe&amp;=
ts=3DfooterGlimmer&amp;li=3D0&amp;t=3Dplh" target=3D"_blank" class=3D"text-=
inherit underline" style=3D"cursor: pointer; display: inline-block; text-de=
coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
 color: inherit; text-decoration-line: underline;">Cancelar inscri=C3=A7=C3=
=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=3D"https://www.linkedin.com=
/help/linkedin/answer/67?lang=3Dpt&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email=
_series_follow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%3D%3D&amp;midToken=
=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;trk=3Deml-email_series_fo=
llow_newsletter_02-help-0-footerglimmer&amp;trkEmail=3Deml-email_series_fol=
low_newsletter_02-help-0-footerglimmer-null-g48r~mt74v52z~8z-null-null&amp;=
eid=3Dg48r-mt74v52z-8z" target=3D"_blank" data-test-help-link class=3D"text=
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ecoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; color: inherit; text-decoration-line: underline;">Ajuda</a> </td> </tr> <=
tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bott=
om: 8px;"> <a href=3D"https://www.linkedin.com/comm/feed/?lipi=3Durn%3Ali%3=
Apage%3Aemail_email_series_follow_newsletter_02%3B7F04LhTWQ8iC%2BCXYgUin5A%=
3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3QoRUN_nx7CIo1&amp;trk=3De=
ml-email_series_follow_newsletter_02-footer-0-logoGlimmer&amp;trkEmail=3Dem=
l-email_series_follow_newsletter_02-footer-0-logoGlimmer-null-g48r~mt74v52z=
~8z-null-null&amp;eid=3Dg48r-mt74v52z-8z" target=3D"_blank" style=3D"color:=
 #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -w=
ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img src=3D"htt=
ps://static.licdn.com/aero-v1/sc/h/9ehe6n39fa07dc5edzv0rla4e" alt=3D"Linked=
In" class=3D"block h-[14px] w-[56px] image-rendering-crisp" style=3D"outlin=
e: none; text-decoration: none; image-rendering: -moz-crisp-edges; image-re=
ndering: -o-crisp-edges; image-rendering: -webkit-optimize-contrast; image-=
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/tr> <tr> <td data-test-copyright-text style=3D"-webkit-text-size-adjust: 1=
00%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0=
pt;"> =C2=A9 2026 LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton =
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