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This Week in Marketing

Por LinkedIn for Marketing


Por LinkedIn for Marketing

   =20
   =20
    Leia este artigo no LinkedIn para participar da conversa
Leia no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-challenging-conventional=
-wisdom-linkedin-for-mktg-b1wbc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series=
_follow_newsletter_02%3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&midToken=3DAQGiQ0Jg6=
wmBAQ&midSig=3D0KKINrHNWxMso1&trk=3Deml-email_series_follow_newsletter_02-n=
ull-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_0=
2-null-0-read_more_banner_cta_-null-g48r~mth4w2gd~5j-null-null&eid=3Dg48r-m=
th4w2gd-5j
 =20
Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin=
g The biggest opportunities in marketing can come from challenging assumpti=
ons. This week's reads question some of the industry's longest-held beliefs=
, from how buyers make decisions to where future growth will come from. Thi=
s week, we're taking a closer look at: =F0=9F=8E=A5 How video helps brands =
become more discoverable, credible, and memorable, ultimately winning over =
the entire B2B buying group =F0=9F=94=8D Why marketers are rethinking audie=
nce strategy and discovery, from the untapped potential of the mid-market t=
o the rapid rise of AI-powered search and customer engagement =F0=9F=93=88 =
How to build a winning content strategy on LinkedIn, from establishing cred=
ibility on your Page to using analytics to continuously improve what you pu=
blish and promote What to Read The mid-market is B2B=E2=80=99s most misunde=
rstood growth audience Many B2B marketers overlook the mid-market by treati=
ng it like a larger SMB or a smaller enterprise. According to Omnicom Media=
 Group's president of B2B, Kandace Barker, understanding the segment on its=
 own terms represents one of the biggest untapped growth opportunities. Rea=
d the article=C2=A0 The The Most Important Marketing Shift Of The Decade Ac=
cording to Forbes The brands that win will be those that know how to build =
lasting customer relationships through personalized experiences, and use be=
havioral insights and meaningful interactions to earn loyalty, not just att=
ention. Read the article.=C2=A0 Winning the B2B Buying Group with Video Res=
earch from the B2B Institute at LinkedIn in partnership with WARC shows how=
 video helps B2B brands become more discoverable, credible, and winnable by=
 building stronger memory, trust, and buyer confidence. Combining analysis =
of 1,000 Cannes Lions submissions with neuroscience research and LinkedIn f=
irst-party data, it demonstrates how video turns attention into lasting bus=
iness impact across the buying group. Download the research.=C2=A0 GNW Find=
s GEO Adoption Accelerating Across B2B Marketing (Demand Gen Report)=C2=A0 =
The 2026 State of GEO report suggests that Generative Engine Optimization h=
as moved beyond experimentation and into mainstream adoption, with 92% of o=
rganizations actively using it and 78% reporting measurable ROI. However, o=
wnership has not caught up with adoption, creating an opportunity for marke=
ters to establish GEO capabilities as AI-driven discovery becomes an increa=
singly important traffic and growth channel. Read the article.=C2=A0 Anteri=
ad sees 81% increase in LinkedIn Ads influence on pipeline with Octane11 re=
porting Anteriad, a B2B marketing and data provider, knew LinkedIn Ads infl=
uenced target accounts, but lacked a centralized view to prove it. By worki=
ng with Octane11opens in a new tab and integrating LinkedIn=E2=80=99s Compa=
ny Intelligence, Anteriad brought together company-level engagement data wi=
th CRM opportunity and revenue data. For Anteriad, this integration unlocke=
d full-funnel clarity and allowed the team to demonstrate LinkedIn Ads=E2=
=80=99 impact on measurable business outcomes. Read the full story.=C2=A0 W=
hat to Watch [Webinar] From Clicks to Citations: How B2B Brands Win the AI =
Search Era on LinkedIn B2B marketers are telling us the same thing: they kn=
ow the landscape is shifting, but they don't know where to start. Tradition=
al SEO playbooks aren't keeping up, website traffic is declining, and buyer=
s are getting answers from AI before they ever land on a brand's site. In o=
ur latest livestream, we're joined by Margarita Loktionova and Kylee (Lessa=
rd) Hayden to unpack it. Watch the recording: [Learning Course] New 'Design=
 Your Winning Content Strategy' LinkedIn Marketing Academy has added three =
new courses to its Design your Winning Content Strategy learning path to he=
lp you to: Set up or improve a Page so it clearly communicates who your com=
pany is and why your audience should trust you.=C2=A0 Plan, publish, and en=
gage consistently to build visibility, authenticity and community over time=
. Use Page and content analytics to decide what to keep doing, stop doing, =
test, or amplify Each course takes approximately 15 minutes to complete and=
 gives you practical tips for improving your LinkedIn Page and determining =
what works and what needs improvement. Take the course. What to Know Update=
: Collaborative Posts on LinkedIn=C2=A0 Brands can now extend the reach of =
member-created Collaborative Posts through Thought Leader Ads, making it ea=
sier to turn authentic creator, employee, and expert content into scalable =
paid campaigns. When a Collaborative Post is created by a member, brands ca=
n promote that content through existing Thought Leader Ad workflows, combin=
ing the credibility of trusted voices with the reach of paid media. This un=
locks new opportunities to: Amplify creator and employee content beyond org=
anic audiences Extend the impact of brand-creator collaborations Scale auth=
entic thought leadership through paid media Reach professional audiences wi=
th trusted, high-performing content Note: Collaborative Posts creation is c=
urrently available to a subset of brands. Sponsorship eligibility depends o=
n the original author of the post. For member-created Collaborative Posts, =
brands can request approval and promote the content via Thought Leader Ads.=
 Learn more.
Continue lendo no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-challenging-conventional=
-wisdom-linkedin-for-mktg-b1wbc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series=
_follow_newsletter_02%3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&midToken=3DAQGiQ0Jg6=
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null-g48r~mth4w2gd~5j-null-null&eid=3Dg48r-mth4w2gd-5j
 =20
     =20

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-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/=
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> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1=
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" height=3D"32"> </a> </td> <td style=3D"-webkit-text-size-adjust: 100%; -m=
s-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <=
a href=3D"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3D=
urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BWtvKIssKTIeyse%=
2FNGwR5VQ%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D0KKINrHNWxMso1&a=
mp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0=
-author_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_co=
ntent_preview-0-author_-null-g48r~mth4w2gd~5j-null-null&amp;eid=3Dg48r-mth4=
w2gd-5j" target=3D"_blank" class=3D"no-underline ml-1" style=3D"color: #0a6=
6c2; cursor: pointer; display: inline-block; text-decoration: none; -webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; margin-left: 8px; text=
-decoration-line: none;"> <span class=3D"font-sans font-bold text-sm mb-3 t=
ext-color-text-low-emphasis leading-regular" style=3D"margin-bottom: 24px; =
font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robo=
to, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell=
, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'S=
egoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: =
14px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Lin=
kedIn for Marketing </span> </a> </td> </tr> </tbody> </table> </td> </tr> =
<tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bot=
tom: 8px;"> <div class=3D"p-3 bg-color-surface-tint rounded-md font-sans" d=
ata-test-id=3D"newsletter-cta-banner" style=3D"border-radius: 8px; backgrou=
nd-color: #f5f7f9; padding: 24px; font-family: -apple-system, system-ui, Bl=
inkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu=
, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Seg=
oe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helveti=
ca, Arial, sans-serif;"> <div class=3D"mb-1.5" style=3D"margin-bottom: 12px=
;"> <span class=3D"text-md leading-regular font-bold text-color-text" style=
=3D"font-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0,=
 0, 0.9);"> Leia este artigo no LinkedIn para participar da conversa </span=
> </div> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button " data-test=
-id=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size=
-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr>=
 <td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 10=
0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-challeng=
ing-conventional-wisdom-linkedin-for-mktg-b1wbc?lipi=3Durn%3Ali%3Apage%3Aem=
ail_email_series_follow_newsletter_02%3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&amp;=
midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D0KKINrHNWxMso1&amp;trk=3Deml-email_s=
eries_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_ct=
a_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_=
preview-0-read_more_banner_cta_-null-g48r~mth4w2gd~5j-null-null&amp;eid=3Dg=
48r-mth4w2gd-5j" target=3D"_blank" aria-label=3D"Abrir este artigo no Linke=
dIn" class=3D"align-top no-underline " style=3D"color: #0a66c2; cursor: poi=
nter; display: inline-block; text-decoration: none; -webkit-text-size-adjus=
t: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decoration-l=
ine: none;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" width=3D"auto" class=3D"border-separate " st=
yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate;"> <tbody> =
<tr> <td class=3D"btn-sm btn-primary border-color-brand button-link leading=
-regular !min-h-[auto] !shadow-none border-1 border-solid" style=3D"-webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt; height: min-content; border-radius: 24px; padding-t=
op: 7px; padding-bottom: 7px; padding-left: 16px; padding-right: 16px; text=
-align: center; font-size: 14px; font-weight: 600; cursor: pointer; text-de=
coration-line: none; background-color: #0a66c2; color: #ffffff; border-widt=
h: 1px; border-style: solid; border-color: #0a66c2; line-height: 1.25; min-=
height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !impor=
tant;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-chall=
enging-conventional-wisdom-linkedin-for-mktg-b1wbc?lipi=3Durn%3Ali%3Apage%3=
Aemail_email_series_follow_newsletter_02%3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&a=
mp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D0KKINrHNWxMso1&amp;trk=3Deml-emai=
l_series_follow_newsletter_02-newsletter_content_preview-0-read_more_banner=
_cta_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_conte=
nt_preview-0-read_more_banner_cta_-null-g48r~mth4w2gd~5j-null-null&amp;eid=
=3Dg48r-mth4w2gd-5j" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true"=
 class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: =
inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; text-decoration-line: none;"> <span class=3D"no-under=
line text-white" style=3D"color: #ffffff; text-decoration-line: none;"> Ler=
 no LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </=
tbody> </table> </div> </td> </tr> <tr data-test-id=3D"newsletter-content-p=
review--content"> <td class=3D"font-sans text-md leading-open text-system-g=
ray-90" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple-system,=
 system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira=
 Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Colo=
r Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Gr=
ande', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5; col=
or: #282828;"> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0=
 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; margi=
n-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"italic" da=
ta-test-id=3D"little-text-block" style=3D"font-style: italic;">Written by <=
/span><span class=3D"italic" data-test-id=3D"little-text-block" style=3D"fo=
nt-style: italic;"><a href=3D"https://www.linkedin.com/in/brooke-reotutar/"=
 target=3D"_blank" class=3D"inline no-underline cursor-pointer text-color-l=
ink font-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-de=
coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
 display: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text-d=
ecoration-line: none;">Brooke Reotutar,</a></span><span class=3D"italic" da=
ta-test-id=3D"little-text-block" style=3D"font-style: italic;"> Senior Cont=
ent Producer @ LinkedIn for Marketing</span> </p> </div> <div data-test-id=
=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" st=
yle=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; li=
ne-height: 1.5;"> <span class data-test-id=3D"little-text-block">The bigges=
t opportunities in marketing can come from challenging assumptions. This we=
ek's reads question some of the industry's longest-held beliefs, from how b=
uyers make decisions to where future growth will come from.</span> </p> </d=
iv> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 tex=
t-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px=
; font-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-t=
ext-block">This week, we're taking a closer look at:</span> </p> </div> <di=
v data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md le=
ading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-=
size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-blo=
ck"> <ul class=3D"block mt-2 mr-0 ml-3 p-0" data-test-id=3D"little-template=
-list-unordered" style=3D"margin-left: 24px; margin-right: 0px; margin-top:=
 16px; display: block; padding: 0px;"> <li class=3D"mt-1.5 ml-2 text-md lea=
ding-open text-system-gray-90" style=3D"margin-left: 16px; margin-top: 12px=
; font-size: 16px; line-height: 1.5; color: #282828;"> <span class data-tes=
t-id=3D"little-text-block">=F0=9F=8E=A5 How video helps brands become more =
discoverable, credible, and memorable, ultimately winning over the entire B=
2B buying group</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open =
text-system-gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-siz=
e: 16px; line-height: 1.5; color: #282828;"> <span class data-test-id=3D"li=
ttle-text-block">=F0=9F=94=8D Why marketers are rethinking audience strateg=
y and discovery, from the untapped potential of the mid-market to the rapid=
 rise of AI-powered search and customer engagement</span> </li> <li class=
=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-l=
eft: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282=
828;"> <span class data-test-id=3D"little-text-block">=F0=9F=93=88 How to b=
uild a winning content strategy on LinkedIn, from establishing credibility =
on your Page to using analytics to continuously improve what you publish an=
d promote</span> </li> </ul> </span> </p> </div> <hr data-test-id=3D"publis=
hing-divider-block" class=3D"my-1 h-[1px] border-0 bg-system-gray-60" style=
=3D"margin-top: 8px; margin-bottom: 8px; height: 1px; border-width: 0; back=
ground-color: #8c8c8c;"> <div data-test-id=3D"publishing-text-block"> <h2 d=
ata-test-id=3D"publishing-text-block-h1" class=3D"font-bold m-0 text-lg tex=
t-system-gray-90 py-1 leading-regular" style=3D"margin: 0px; padding-top: 8=
px; padding-bottom: 8px; font-size: 20px; font-weight: 600; line-height: 1.=
25; color: #282828;"> <span class data-test-id=3D"little-text-block">What t=
o Read</span> </h2> </div> <div data-test-id=3D"publishing-text-block"> <p =
class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin=
: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=
=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-weight: 70=
0;">The mid-market is B2B=E2=80=99s most misunderstood growth audience</spa=
n> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0=
 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; margi=
n-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-id=
=3D"little-text-block">Many B2B marketers overlook the mid-market by treati=
ng it like a larger SMB or a smaller enterprise. According to Omnicom Media=
 Group's president of B2B, </span><span class data-test-id=3D"little-text-b=
lock"><a href=3D"https://www.linkedin.com/in/kandacebarker/" target=3D"_bla=
nk" class=3D"inline no-underline cursor-pointer text-color-link font-bold" =
data-test-id=3D"publishing-text-block-link" style=3D"text-decoration: none;=
 -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inlin=
e; cursor: pointer; font-weight: 600; color: #0a66c2; text-decoration-line:=
 none;">Kandace Barker</a></span><span class data-test-id=3D"little-text-bl=
ock">, understanding the segment on its own terms represents one of the big=
gest untapped growth opportunities. </span><span class data-test-id=3D"litt=
le-text-block"><a href=3D"https://www.thedrum.com/opinion/the-mid-market-is=
-b2b-s-most-misunderstood-growth-audience" target=3D"_blank" class=3D"inlin=
e no-underline cursor-pointer text-color-link font-bold" data-test-id=3D"pu=
blishing-text-block-link" style=3D"text-decoration: none; -webkit-text-size=
-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer=
; font-weight: 600; color: #0a66c2; text-decoration-line: none;">Read the a=
rticle=C2=A0</a></span> </p> </div> <div data-test-id=3D"publishing-text-bl=
ock"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 40=
0; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <spa=
n class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-wei=
ght: 700;">The The Most Important Marketing Shift Of The Decade According t=
o Forbes </span> </p> </div> <div data-test-id=3D"publishing-text-block"> <=
p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; marg=
in: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=
 data-test-id=3D"little-text-block">The brands that win will be those that =
know how to build lasting customer relationships through personalized exper=
iences, and use behavioral insights and meaningful interactions to earn loy=
alty, not just attention. </span><span class data-test-id=3D"little-text-bl=
ock"><a href=3D"https://www.forbes.com/councils/forbescommunicationscouncil=
/2026/08/27/the-most-important-marketing-shift-of-the-decade/" target=3D"_b=
lank" class=3D"inline no-underline cursor-pointer text-color-link font-bold=
" data-test-id=3D"publishing-text-block-link" style=3D"text-decoration: non=
e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inl=
ine; cursor: pointer; font-weight: 600; color: #0a66c2; text-decoration-lin=
e: none;">Read the article.=C2=A0</a></span> </p> </div> <div data-test-id=
=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" st=
yle=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; li=
ne-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-bl=
ock" style=3D"font-weight: 700;">Winning the B2B Buying Group with Video</s=
pan> </p> </div> <span>...</span> </td> </tr> <tr> <td class=3D"pt-2 no-und=
erline" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; text-dec=
oration-line: none;"> <table role=3D"presentation" valign=3D"top" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-butto=
n series-content-preview__bottom-cta" data-test-id=3D"email-button" style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" ali=
gn=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: =
100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://ww=
w.linkedin.com/comm/pulse/week-marketing-challenging-conventional-wisdom-li=
nkedin-for-mktg-b1wbc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne=
wsletter_02%3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&=
amp;midSig=3D0KKINrHNWxMso1&amp;trk=3Deml-email_series_follow_newsletter_02=
-newsletter_content_preview-0-readmore_button_&amp;trkEmail=3Deml-email_ser=
ies_follow_newsletter_02-newsletter_content_preview-0-readmore_button_-null=
-g48r~mth4w2gd~5j-null-null&amp;eid=3Dg48r-mth4w2gd-5j" target=3D"_blank" a=
ria-label=3D"Abrir This Week in Marketing no LinkedIn" class=3D"align-top n=
o-underline " style=3D"color: #0a66c2; cursor: pointer; display: inline-blo=
ck; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%; vertical-align: top; text-decoration-line: none; width: 100%;">=
 <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0"=
 cellpadding=3D"0" width=3D"100%" class=3D"border-separate " style=3D"-webk=
it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p=
t; mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"> <tbody>=
 <tr> <td class=3D"btn-md btn-secondary-emphasis border-color-brand button-=
link leading-regular !min-h-[auto] !shadow-none border-1 border-solid font-=
sans" data-test-id=3D"newsletter-content-preview-redesign-bottom-cta" style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24px=
; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; padding-righ=
t: 24px; text-align: center; font-size: 16px; font-weight: 600; cursor: poi=
nter; text-decoration-line: none; background-color: rgba(0, 0, 0, 0); color=
: #0a66c2; border-width: 1px; border-style: solid; border-color: #0a66c2; f=
ont-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robot=
o, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell,=
 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Se=
goe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-height:=
 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #=
0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-mark=
eting-challenging-conventional-wisdom-linkedin-for-mktg-b1wbc?lipi=3Durn%3A=
li%3Apage%3Aemail_email_series_follow_newsletter_02%3BWtvKIssKTIeyse%2FNGwR=
5VQ%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D0KKINrHNWxMso1&amp;trk=
=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-readm=
ore_button_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter=
_content_preview-0-readmore_button_-null-g48r~mth4w2gd~5j-null-null&amp;eid=
=3Dg48r-mth4w2gd-5j" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true"=
 class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: =
inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; text-decoration-line: none; width: 100%;"> <span clas=
s=3D"no-underline text-color-brand" style=3D"color: #0a66c2; text-decoratio=
n-line: none;"> Continue lendo no LinkedIn </span> </a> </td> </tr> </tbody=
> </table> </a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>=
 </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </=
tbody> </table> </div> </td> </tr> <tr> <td class=3D"bg-color-background-ca=
nvas p-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10=
0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f3f2f0=
; padding: 24px;"> <table role=3D"presentation" valign=3D"top" border=3D"0"=
 cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"text-xs" style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt; font-size: 12px;"> <tbody> <tr> <td clas=
s=3D"pb-1 m-0" data-test-id=3D"email-footer__intended" style=3D"-webkit-tex=
t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso=
-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> Este e-mail foi env=
iado a Fabio J. Odon (CEO &amp; Brand Manager) </td> </tr> <tr> <td class=
=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust=
: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-=
bottom: 8px;"> <a href=3D"https://www.linkedin.com/help/linkedin/answer/478=
8?lang=3Dpt&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslett=
er_02%3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;mi=
dSig=3D0KKINrHNWxMso1&amp;trk=3Deml-email_series_follow_newsletter_02-Secur=
ityHelp-0-footerglimmer&amp;trkEmail=3Deml-email_series_follow_newsletter_0=
2-SecurityHelp-0-footerglimmer-null-g48r~mth4w2gd~5j-null-null&amp;eid=3Dg4=
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ation-line: underline;">Saiba por que inclu=C3=ADmos isso.</a> </td> </tr> =
<tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin:=
 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-mails de notifi=
ca=C3=A7=C3=A3o do LinkedIn. Outras pessoas podem ver que voc=C3=AA =C3=A9 =
assinante.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-siz=
e-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tabl=
e-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"https://www.l=
inkedin.com/series-notifications/?action=3Dunsubscribe&amp;memberToken=3DAD=
oAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&amp;newsletterId=3D691682706508213452=
8&amp;newsletterTitle=3DThis Week in Marketing&amp;lipi=3Durn%3Ali%3Apage%3=
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mp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D0KKINrHNWxMso1&amp;ek=3Demail_ser=
ies_follow_newsletter_02&amp;e=3Dg48r-mth4w2gd-5j&amp;eid=3Dg48r-mth4w2gd-5=
j&amp;m=3Dunsubscribe&amp;ts=3DfooterGlimmer&amp;li=3D0&amp;t=3Dplh" target=
=3D"_blank" class=3D"text-inherit underline" style=3D"cursor: pointer; disp=
lay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -=
ms-text-size-adjust: 100%; color: inherit; text-decoration-line: underline;=
">Cancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=
=3D"https://www.linkedin.com/help/linkedin/answer/67?lang=3Dpt&amp;lipi=3Du=
rn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BWtvKIssKTIeyse%2=
FNGwR5VQ%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D0KKINrHNWxMso1&am=
p;trk=3Deml-email_series_follow_newsletter_02-help-0-footerglimmer&amp;trkE=
mail=3Deml-email_series_follow_newsletter_02-help-0-footerglimmer-null-g48r=
~mth4w2gd~5j-null-null&amp;eid=3Dg48r-mth4w2gd-5j" target=3D"_blank" data-t=
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splay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%;=
 -ms-text-size-adjust: 100%; color: inherit; text-decoration-line: underlin=
e;">Ajuda</a> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-siz=
e-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tabl=
e-rspace: 0pt; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/c=
omm/feed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%=
3BWtvKIssKTIeyse%2FNGwR5VQ%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=
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logoGlimmer&amp;trkEmail=3Deml-email_series_follow_newsletter_02-footer-0-l=
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et=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-blo=
ck; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%;"> <img src=3D"https://static.licdn.com/aero-v1/sc/h/9ehe6n39fa0=
7dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] image-ren=
dering-crisp" style=3D"outline: none; text-decoration: none; image-renderin=
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=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unlimited=
 Company, Wilton Plaza, Wilton Place, Dublin 2 - Irlanda. LinkedIn =C3=A9 u=
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