Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id 8BFBIdIsoGoooBkAaNiWHg (envelope-from ) for ; Tue, 08 Sep 2026 12:42:10 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Tue, 08 Sep 2026 12:42:10 -0300 Received: from maile-hd.linkedin.com ([108.174.0.204]:56626) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.99.5) (envelope-from ) id 1x3xxT-000000072pT-3h4U for fabio@bewonderful.com.br; Tue, 08 Sep 2026 12:42:10 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=lbfQ7K1BYKERwXN6Ctd6/fprZSiiWpFZH5ktj0Xo8ls=; b=UGWjeM24KP0P0fCPKfY/47xc8vi0m+Zn72J5DofPxHajvdMpL7+7AIwv7AKaCDjCwSHY8x3VrYs8X 9gW5prUKE07TaZW9ambfApRks/hL9v7fGOponvl4wqYgKQdzYBIRf18DRweG0Vz6niO2lcEtWUyLhV 2Comt0j2JooX55k4OHOwniCSZABVkb0vDNbBsZburcBA2pGQt6fjK/GDj7H3yChu493ysB5aLzEC9Q 9b3E+ihj7msUK5BVqDoC7PypChnq+qcxrMO9599EJy4sABBJuX4ySPFT5v/Wn5sR2MZ642IxfPYXXL VPcCKitoaMoD/KdEFja4EdImb9PMrdw== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=lbfQ7K1BYKERwXN6Ctd6/fprZSiiWpFZH5ktj0Xo8ls=; b=H7k3YYXJ0IJUxuNWMc9Ikoei624QmUWIaUvjFLdSiz0E5D07CfNQIXYANELhNaZzcmLjhsvaYrvw0 lUWMHQ6GI1eGRRcbAGMp5Eq5+XbDX1ReyC1Q4SpzZbWOlFUeHkKr9eskplTlS+hPI1Tzr8tG+4UWyn aOAB8tdwSf0WhBmluydjE6yv9AsOwse+9ZAq/sd/mxwVW/6z94Rna1ZMVxg9ezPqh6fKQ593PHcyzq s6ERHcN0ORAyQv7N7Y+t5pKV+Z6FPzV0zlrH/+Q1tzZEe0QD3vCn2IT1sSrSJWSqucIIP+osAcU/uQ 3DQ/UY07BegCPpIM4GF7zF9UBhxGt/g== Date: Tue, 8 Sep 2026 15:40:27 +0000 (UTC) From: Harvard Business Review via LinkedIn Message-ID: <677653037.1205694.1788882027392@ltx1-app46561.prod.linkedin.com> Subject: How to Keep a Transformation on Track MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1205691_1906404860.1788882027390" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-aszxibicc0vpv9s83fgtig07m1j5ftb6kmgjt2y2rrlnzod4g01ehd6stkk4eb1bwv0m2r00gmxch22hd9dx76g75qb05v95qqce2d X-LinkedIn-Id: g48r-mtstwt0h-mq List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 ------=_Part_1205691_1906404860.1788882027390 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body HBR Management Tip of the Week Por Harvard Business Review Por Harvard Business Review =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/how-keep-transformation-track-harvard-b= usiness-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSi= g=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-null-0-read_= more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-0-re= ad_more_banner_cta_-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq =20 Long-term transformations rarely follow a fixed road map. As priorities shi= ft, employees can become disoriented or fatigued. Your job as a leader is t= o keep the momentum even as the destination evolves. Here's how. Provide di= scipline. Bring scattered initiatives into a portfolio tied to your transfo= rmation vision. Give every project a clear purpose, explain how it contribu= tes to the broader journey, and communicate changes regularly. Build an int= ernal transformation team that enables employees to adopt new ways of worki= ng. Welcome bottom-up ideas. Stay close enough to transformation work to re= cognize useful insights from employees. Create opportunities for teams to s= urface what they=E2=80=99re learning, then prioritize and back the ideas th= at can strengthen or redirect the transformation. Update how you measure pr= ogress. Let your scorecard evolve as priorities change. Adjust metrics to r= eflect what matters most at each stage, reinforce the behaviors you need, a= nd show employees how today=E2=80=99s work connects to where the organizati= on is headed. This tip is adapted from =E2=80=9CTransformation Should Be a = Learning Journey,=E2=80=9D by Evgeny Kaganer and Christoph Loch. Join us on= November 12 for the HBR Innovation Summit, a live virtual conference for l= eaders driving innovation in an era of rapid technological change. Through = conversations with top CEOs and research-based masterclasses from leading f= aculty, you'll explore how to integrate AI and emerging technologies, foste= r experimentation, strengthen customer relationships, and lead innovation a= t scale. Learn More: AI Is Revolutionizing Strategic Decision-Making AI Is = Blurring the Line Between Sales and Marketing Enjoying these management tip= s? Unlock unlimited access to HBR=E2=80=99s content with a subscription. An= d for a daily version of this newsletter, sign up here. Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/how-keep-transformation-track-harvard-b= usiness-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSi= g=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-newsletter_c= ontent_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_follow_n= ewsletter_02-newsletter_content_preview_text-0-readmore_button_-null-g48r~m= tstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSi= g=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp= -0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Secur= ityHelp-0-textfooterglimmer-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtst= wt0h-mq Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. 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cursor: pointer; display: inline-block; te= xt-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: = 100%;"> <img class=3D"inline-block relative bg-color-entity-ghost-backgroun= d w-6 h-6 rounded-md" src=3D"https://media.licdn.com/dms/image/v2/C4D12AQFZ= B12g8GNGdg/series-logo_image-shrink_100_100/series-logo_image-shrink_100_10= 0/0/1647890431906?e=3D1790208000&v=3Dbeta&t=3DrmoaOT0djtWmpZ-kYTB0V= -S2cnEQbX4tdvhdA_ZLQx8" alt=3D"Abrir HBR Management Tip of the Week" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = position: relative; display: inline-block; height: 48px; width: 48px; borde= r-radius: 8px; background-color: #eae6df;" width=3D"48" height=3D"48"> </a>= </td> <td valign=3D"top" style=3D"-webkit-text-size-adjust: 100%; -ms-text= -size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table = role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpad= ding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text= -size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody>= <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.= linkedin.com/comm/newsletters/6911744063708745728?lipi=3Durn%3Ali%3Apage%3A= email_email_series_follow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&am= p;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IXYo1&trk=3Deml-email= _series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_c= ta&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_entity_l= ockup-0-newsletter_entity_cta-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48= r-mtstwt0h-mq" target=3D"_blank" class=3D"no-underline" style=3D"color: #0a= 66c2; cursor: pointer; display: inline-block; text-decoration: none; -webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line:= none;"> <div class=3D"pb-0.5" style=3D"padding-bottom: 4px;"> <span class= =3D"text-md font-bold text-color-text break-words leading-regular" style=3D= "overflow-wrap: break-word; font-size: 16px; font-weight: 600; line-height:= 1.25; color: rgba(0, 0, 0, 0.9);"> HBR Management Tip of the Week </span> = </div> </a> </td> </tr> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -= ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> = <a href=3D"https://www.linkedin.com/comm/newsletters/6911744063708745728?li= pi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BoetWCLjLTe= %2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IX= Yo1&trk=3Deml-email_series_follow_newsletter_02-newsletter_entity_locku= p-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_newsletter= _02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~mtstwt0h~mq-= null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"_blank" class=3D"no-underli= ne" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-d= ecoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%= ; text-decoration-line: none;"> <span class=3D"text-xs text-color-text-low-= emphasis leading-regular" style=3D"font-size: 12px; line-height: 1.25; colo= r: rgba(0, 0, 0, 0.6);"> Quick, practical management advice to help you do = your job better. </span> </a> </td> </tr> </tbody> </table> </td> </tr> </t= body> </table> </td> </tr> <tr data-test-id=3D"newsletter-content-preview">= <td class=3D"px-3 pt-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 24px; padding-right: 24px; padding-top: 16px;"> <table role=3D"presenta= tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td class= =3D"overflow-hidden " style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; overflow: hid= den;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing= =3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: = 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: = 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href= =3D"https://www.linkedin.com/comm/pulse/how-keep-transformation-track-harva= rd-business-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow= _newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newsletter= _02-newsletter_content_preview-0-headline_&trkEmail=3Deml-email_series_= follow_newsletter_02-newsletter_content_preview-0-headline_-null-g48r~mtstw= t0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"_blank" class=3D"w-f= ull" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-= decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100= %; width: 100%;"> <img class=3D"block w-full aspect-[744/400] object-cover = overflow-hidden" data-test-id=3D"newsletter-content-preview__cover-image" a= lt=3D"Imagem de capa da newsletter" src=3D"https://media.licdn.com/dms/imag= e/v2/D4E12AQE4zPG5rSrieA/article-cover_image-shrink_720_1280/B4EaCBgRAUH0AQ= -/0/1788879115224?e=3D1790208000&v=3Dbeta&t=3DA8WblfWz2QsO8YM7YtLfX= eBBgnu9o9Qk6BvecarQByw" style=3D"outline: none; text-decoration: none; -ms-= interpolation-mode: bicubic; display: block; aspect-ratio: 744/400; width: = 100%; overflow: hidden; object-fit: cover;"> </a> </td> </tr> <tr> <td clas= s=3D"py-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; paddi= ng-bottom: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D"0"= cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-s= ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta= ble-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%= ; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;= "> <a href=3D"https://www.linkedin.com/comm/pulse/how-keep-transformation-t= rack-harvard-business-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_ser= ies_follow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQ= GiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_= newsletter_02-newsletter_content_preview-0-title_&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_content_preview-0-title_-null-g48r~m= tstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"_blank" class=3D= "no-underline font-medium text-sm m-0 text-system-gray-90" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; margin: 0px; font-size: 14px; font= -weight: 500; color: #282828; text-decoration-line: none;"> <h2 class=3D"m-= 0 text-display-sm leading-regular text-color-text font-bold font-sans" styl= e=3D"margin: 0px; font-family: -apple-system, system-ui, BlinkMacSystemFont= , 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxyge= n Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'S= egoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-= serif; font-size: 24px; font-weight: 600; line-height: 1.25; color: rgba(0,= 0, 0, 0.9);"> How to Keep a Transformation on Track </h2> </a> </td> </tr>= <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presenta= tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" data-test-id=3D"newsletter-author-lockup-redesign" class=3D"mt-1 = mb-2" style=3D"-webkit-text-size-adjust: 100%; 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text-decoration: none; -ms-interpolation-mode: bicubic= ; position: relative; display: inline-block; height: 32px; width: 32px; bac= kground-color: #eae6df; vertical-align: middle;" width=3D"32" height=3D"32"= > </a> </td> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https= ://www.linkedin.com/comm/company/harvard-business-review?lipi=3Durn%3Ali%3A= page%3Aemail_email_series_follow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3= D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IXYo1&trk=3Dem= l-email_series_follow_newsletter_02-newsletter_content_preview-0-author_&am= p;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_previ= ew-0-author_-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" ta= rget=3D"_blank" class=3D"no-underline ml-1" style=3D"color: #0a66c2; cursor= : pointer; display: inline-block; text-decoration: none; -webkit-text-size-= adjust: 100%; -ms-text-size-adjust: 100%; margin-left: 8px; text-decoration= -line: none;"> <span class=3D"font-sans font-bold text-sm mb-3 text-color-t= ext-low-emphasis leading-regular" style=3D"margin-bottom: 24px; font-family= : -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvet= ica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sa= ns', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Sym= bol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; font-= weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Harvard Busine= ss Review </span> </a> </td> </tr> </tbody> </table> </td> </tr> <tr> <td c= lass=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust= : 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"= > <div class=3D"p-3 bg-color-surface-tint rounded-md font-sans" data-test-i= d=3D"newsletter-cta-banner" style=3D"border-radius: 8px; background-color: = #f5f7f9; padding: 24px; font-family: -apple-system, system-ui, BlinkMacSyst= emFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, = 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoj= i', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial,= sans-serif;"> <div class=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span = class=3D"text-md leading-regular font-bold text-color-text" style=3D"font-s= ize: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"= > Leia este artigo no LinkedIn para participar da conversa </span> </div> <= table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" c= ellpadding=3D"0" width=3D"100%" class=3D"email-button " data-test-id=3D"ema= il-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valig= n=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a hr= ef=3D"https://www.linkedin.com/comm/pulse/how-keep-transformation-track-har= vard-business-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6w= mBAQ&midSig=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newslett= er_02-newsletter_content_preview-0-read_more_banner_cta_&trkEmail=3Deml= -email_series_follow_newsletter_02-newsletter_content_preview-0-read_more_b= anner_cta_-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" targ= et=3D"_blank" aria-label=3D"Abrir este artigo no LinkedIn" class=3D"align-t= op no-underline " style=3D"color: #0a66c2; cursor: pointer; display: inline= -block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; vertical-align: top; text-decoration-line: none;"> <table r= ole=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadd= ing=3D"0" width=3D"auto" class=3D"border-separate " style=3D"-webkit-text-s= ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta= ble-rspace: 0pt; border-collapse: separate;"> <tbody> <tr> <td class=3D"btn= -sm btn-primary border-color-brand button-link leading-regular !min-h-[auto= ] !shadow-none border-1 border-solid" style=3D"-webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p= t; height: min-content; border-radius: 24px; padding-top: 7px; padding-bott= om: 7px; padding-left: 16px; padding-right: 16px; text-align: center; font-= size: 14px; font-weight: 600; cursor: pointer; text-decoration-line: none; = background-color: #0a66c2; color: #ffffff; border-width: 1px; border-style:= solid; border-color: #0a66c2; line-height: 1.25; min-height: auto !importa= nt; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"ht= tps://www.linkedin.com/comm/pulse/how-keep-transformation-track-harvard-bus= iness-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl= etter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= ;midSig=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-ne= wsletter_content_preview-0-read_more_banner_cta_&trkEmail=3Deml-email_s= eries_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_ct= a_-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"_b= lank" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decora= tion-line: none;"> <span class=3D"no-underline text-white" style=3D"color: = #ffffff; text-decoration-line: none;"> Ler no LinkedIn </span> </a> </td> <= /tr> </tbody> </table> </a> </td> </tr> </tbody> </table> </div> </td> </tr= > <tr data-test-id=3D"newsletter-content-preview--content"> <td class=3D"fo= nt-sans text-md leading-open text-system-gray-90" style=3D"-webkit-text-siz= e-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tabl= e-rspace: 0pt; font-family: -apple-system, system-ui, BlinkMacSystemFont, '= Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen S= ans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Sego= e UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-ser= if; font-size: 16px; line-height: 1.5; color: #282828;"> <div data-test-id= =3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" st= yle=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; li= ne-height: 1.5;"> <span class data-test-id=3D"little-text-block">Long-term = transformations rarely follow a fixed road map. As priorities shift, employ= ees can become disoriented or fatigued. Your job as a leader is to keep the= momentum even as the destination evolves. Here's how.</span> </p> </div> <= div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md = leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; fon= t-size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id= =3D"little-text-block" style=3D"font-weight: 700;">Provide discipline.</spa= n><span class data-test-id=3D"little-text-block"> Bring scattered initiativ= es into a portfolio tied to your transformation vision. Give every project = a clear purpose, explain how it contributes to the broader journey, and com= municate changes regularly. Build an internal transformation team that enab= les employees to adopt new ways of working.</span> </p> </div> <div data-te= st-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-ope= n" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16p= x; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-te= xt-block" style=3D"font-weight: 700;">Welcome bottom-up ideas.</span><span = class data-test-id=3D"little-text-block"> Stay close enough to transformati= on work to recognize useful insights from employees. Create opportunities f= or teams to surface what they=E2=80=99re learning, then prioritize and back= the ideas that can strengthen or redirect the transformation.</span> </p> = </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 = text-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 1= 2px; font-size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-t= est-id=3D"little-text-block" style=3D"font-weight: 700;">Update how you mea= sure progress.</span><span class data-test-id=3D"little-text-block"> Let yo= ur scorecard evolve as priorities change. Adjust metrics to reflect what ma= tters most at each stage, reinforce the behaviors you need, and show employ= ees how today=E2=80=99s work connects to where the organization is headed.<= /span> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D= "m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; m= argin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test= -id=3D"little-text-block">This tip is adapted from =E2=80=9C</span><span cl= ass data-test-id=3D"little-text-block"><a href=3D"https://hbr.org/2026/09/t= ransformation-should-be-a-learning-journey?utm_campaign=3Dhbr&utm_mediu= m=3Dsocial&utm_source=3Dlinkedinnewsletter&tpcc=3Dlinkedinnewslette= r" target=3D"_blank" class=3D"inline no-underline cursor-pointer text-color= -link font-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-= decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100= %; display: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text= -decoration-line: none;">Transformation Should Be a Learning Journey</a></s= pan><span class data-test-id=3D"little-text-block">,=E2=80=9D by Evgeny Kag= aner and Christoph Loch.</span> </p> </div> <hr data-test-id=3D"publishing-= divider-block" class=3D"my-1 h-[1px] border-0 bg-system-gray-60" style=3D"m= argin-top: 8px; margin-bottom: 8px; height: 1px; border-width: 0; backgroun= d-color: #8c8c8c;"> <a href=3D"https://events.bizzabo.com/908398?promo=3DLI= NL&tr=3Dtrue&trk=3D_publishing-image-block" target=3D"_blank" data-= tracking-control-name=3D"_publishing-image-block" data-tracking-will-naviga= te class=3D"pt-2" data-test-id=3D"publishing-image-block" style=3D"color: #= 0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; padding-top: 16px;"= > <figure class=3D"m-0" style=3D"margin: 0px;"> <img class=3D"w-full block = max-w-full" src=3D"https://media.licdn.com/dms/image/v2/D4E12AQH2lXywiiJa5A= /article-inline_image-shrink_1500_2232/B4EaCBiDIyHkAQ-/0/1788879582631?e=3D= 1790208000&v=3Dbeta&t=3DzTvDerieD1hihkeci2uvR0uo6-kz3BOWva2fxrk76sg= " style=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bi= cubic; display: block; width: 100%; max-width: 100%;"> </figure> </a> <div = data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md lead= ing-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-si= ze: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text-block= ">Join us on November 12 for the </span><span class data-test-id=3D"little-= text-block"><a href=3D"https://events.bizzabo.com/908398?promo=3DLINL&t= r=3Dtrue" target=3D"_blank" class=3D"inline no-underline cursor-pointer tex= t-color-link font-bold" data-test-id=3D"publishing-text-block-link" style= =3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%; display: inline; cursor: pointer; font-weight: 600; color: #0a6= 6c2; text-decoration-line: none;">HBR Innovation Summit</a></span><span cla= ss data-test-id=3D"little-text-block">, a live virtual conference for leade= rs driving innovation in an era of rapid technological change. Through conv= ersations with top CEOs and research-based masterclasses from leading facul= ty, you'll explore how to integrate AI and emerging technologies, foster ex= perimentation, strengthen customer relationships, and lead innovation at sc= ale.</span> </p> </div> <span>...</span> </td> </tr> <tr> <td class=3D"pt-2= no-underline" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; t= ext-decoration-line: none;"> <table role=3D"presentation" valign=3D"top" bo= rder=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"emai= l-button series-content-preview__bottom-cta" data-test-id=3D"email-button" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle= " align=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https= ://www.linkedin.com/comm/pulse/how-keep-transformation-track-harvard-busine= ss-review-qmace?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslett= er_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&mi= dSig=3D0ctLLDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-newsl= etter_content_preview-0-readmore_button_&trkEmail=3Deml-email_series_fo= llow_newsletter_02-newsletter_content_preview-0-readmore_button_-null-g48r~= mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"_blank" aria-la= bel=3D"Abrir HBR Management Tip of the Week no LinkedIn" class=3D"align-top= no-underline " style=3D"color: #0a66c2; cursor: pointer; display: inline-b= lock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-= adjust: 100%; vertical-align: top; text-decoration-line: none; width: 100%;= "> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"= 0" cellpadding=3D"0" width=3D"100%" class=3D"border-separate " style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"> <tbod= y> <tr> <td class=3D"btn-md btn-secondary-emphasis border-color-brand butto= n-link leading-regular !min-h-[auto] !shadow-none border-1 border-solid fon= t-sans" data-test-id=3D"newsletter-content-preview-redesign-bottom-cta" sty= le=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table= -lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24= px; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; padding-ri= ght: 24px; text-align: center; font-size: 16px; font-weight: 600; cursor: p= ointer; text-decoration-line: none; background-color: rgba(0, 0, 0, 0); col= or: #0a66c2; border-width: 1px; border-style: solid; border-color: #0a66c2;= font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Rob= oto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarel= l, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', '= Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-heigh= t: 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0= #0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/how-kee= p-transformation-track-harvard-business-review-qmace?lipi=3Durn%3Ali%3Apage= %3Aemail_email_series_follow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D= &midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IXYo1&trk=3Deml-em= ail_series_follow_newsletter_02-newsletter_content_preview-0-readmore_butto= n_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_= preview-0-readmore_button_-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-m= tstwt0h-mq" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class=3D= "no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inline-bl= ock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; text-decoration-line: none; width: 100%;"> <span class=3D"no-u= nderline text-color-brand" style=3D"color: #0a66c2; text-decoration-line: n= one;"> Continue lendo no LinkedIn </span> </a> </td> </tr> </tbody> </table= > </a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </= tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </= table> </div> </td> </tr> <tr> <td class=3D"bg-color-background-canvas p-3"= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f3f2f0; padding= : 24px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspac= ing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"text-xs" style=3D"-webk= it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p= t; mso-table-rspace: 0pt; font-size: 12px;"> <tbody> <tr> <td class=3D"pb-1= m-0" data-test-id=3D"email-footer__intended" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; margin: 0px; padding-bottom: 8px;"> Este e-mail foi enviado a Fa= bio J. Odon (CEO & Brand Manager) </td> </tr> <tr> <td class=3D"pb-1 m-= 0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso= -table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px= ;"> <a href=3D"https://www.linkedin.com/help/linkedin/answer/4788?lang=3Dpt= &lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Boet= WCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctL= LDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-f= ooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-SecurityH= elp-0-footerglimmer-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h= -mq" target=3D"_blank" class=3D"text-inherit underline" style=3D"cursor: po= inter; display: inline-block; text-decoration: none; -webkit-text-size-adju= st: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-line:= underline;">Saiba por que inclu=C3=ADmos isso.</a> </td> </tr> <tr> <td cl= ass=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; paddi= ng-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3= =A3o do LinkedIn. Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante.<= /td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 1= 00%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0= pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com= /series-notifications/?action=3Dunsubscribe&memberToken=3DADoAAAALeXsBX= xE9tthm5qewcWzRgyMT6NsQ6pg&newsletterId=3D6911744063708745728&newsl= etterTitle=3DHBR Management Tip of the Week&lipi=3Durn%3Ali%3Apage%3Aem= ail_email_series_follow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg54A%3D%3D&= midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IXYo1&ek=3Demail_series= _follow_newsletter_02&e=3Dg48r-mtstwt0h-mq&eid=3Dg48r-mtstwt0h-mq&a= mp;m=3Dunsubscribe&ts=3DfooterGlimmer&li=3D0&t=3Dplh" target=3D= "_blank" class=3D"text-inherit underline" style=3D"cursor: pointer; display= : inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; color: inherit; text-decoration-line: underline;">C= ancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=3D"h= ttps://www.linkedin.com/help/linkedin/answer/67?lang=3Dpt&lipi=3Durn%3A= li%3Apage%3Aemail_email_series_follow_newsletter_02%3BoetWCLjLTe%2BqQw1YAlg= 54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ctLLDC06IXYo1&trk= =3Deml-email_series_follow_newsletter_02-help-0-footerglimmer&trkEmail= =3Deml-email_series_follow_newsletter_02-help-0-footerglimmer-null-g48r~mts= twt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"_blank" data-test-= help-link class=3D"text-inherit underline" style=3D"cursor: pointer; displa= y: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms= -text-size-adjust: 100%; color: inherit; text-decoration-line: underline;">= Ajuda</a> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/comm/= feed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Boe= tWCLjLTe%2BqQw1YAlg54A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0ct= LLDC06IXYo1&trk=3Deml-email_series_follow_newsletter_02-footer-0-logoGl= immer&trkEmail=3Deml-email_series_follow_newsletter_02-footer-0-logoGli= mmer-null-g48r~mtstwt0h~mq-null-null&eid=3Dg48r-mtstwt0h-mq" target=3D"= _blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; te= xt-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: = 100%;"> <img src=3D"https://static.licdn.com/aero-v1/sc/h/9ehe6n39fa07dc5ed= zv0rla4e" alt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] image-rendering= -crisp" style=3D"outline: none; text-decoration: none; image-rendering: -mo= z-crisp-edges; image-rendering: -o-crisp-edges; image-rendering: -webkit-op= timize-contrast; image-rendering: crisp-edges; -ms-interpolation-mode: near= est-neighbor; display: block; height: 14px; width: 56px;" width=3D"56" heig= ht=3D"14"> </a> </td> </tr> <tr> <td data-test-copyright-text style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unlimited Company= , Wilton Plaza, Wilton Place, Dublin 2 - Irlanda. LinkedIn =C3=A9 um nome c= omercial registrado da LinkedIn Ireland Unlimited Company. <span data-test-= trademarks-text> LinkedIn e o logo do LinkedIn s=C3=A3o marcas registradas = do LinkedIn. </span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </t= able> </td> </tr> </tbody> </table> <img alt role=3D"presentation" src=3D"h= ttps://www.linkedin.com/emimp/ip_WnpRNGNpMXRkSE4wZDNRd2FDMXRjUT09OlpXMWhhV3= hmYzJWeWFXVnpYMlp2Ykd4dmQxOXVaWGR6YkdWMGRHVnlYekF5OmRYSnVPbXhwT214cGJtdGxaR= Wx1UVhKMGFXTnNaVG8zTlRBek1UQXlOak13TmpZME1EQTNOamd4.gif" style=3D"outline: = none; text-decoration: none; -ms-interpolation-mode: bicubic; width: 1px; h= eight: 1px;" width=3D"1" height=3D"1"> </body> </html> ------=_Part_1205691_1906404860.1788882027390--