Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id F/a3OQwSsWob3QUAaNiWHg (envelope-from ) for ; Mon, 21 Sep 2026 08:16:28 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Mon, 21 Sep 2026 08:16:29 -0300 Received: from maile-bc.linkedin.com ([108.174.3.203]:60110) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.100) (envelope-from ) id 1x8c0Y-00000001bxU-1k5j for fabio@bewonderful.com.br; Mon, 21 Sep 2026 08:16:28 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=Pspw/G1aw247Vm1whpmDzBH1GtKFQTjE1rYQUqMrSr8=; b=acLuBuIJBqf8DrRwHLNizWVp9J++9ZychbqD89MyZ0eWKKrQ5EH89er/rUMoMN+Se0qdcdaKdaVZB jWcw5nomPsoTJdLlLxPeLDBgsMnh/AhHg2zdVlzUmlRmoz1QAA33So0z+feaYehpXSch4AwVg001sx 7Q1oG/Hqsi/7vR2mGaCZvQaAdgryjtKNzCu2sfjGykX/pYQRV1YC9FVvGu16SBwu7frlRRFR1wZehs i+bKQcDdwXfM9XXF34vxJF82LekIis1079mE10URXOG+yoYJ84Sq3i10f8iKUZpEHGxSRvAWp3lO4C iH0F24C0qZmCwHQWgz1OrTy/sIOwiew== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=Pspw/G1aw247Vm1whpmDzBH1GtKFQTjE1rYQUqMrSr8=; b=jXelaCmJ6x2fqDG9MYrEMIT/anAxEpQnonaR45/kyGbEyERUK2nNUyTsuJ9AGVjKZupxw7YxGhE2P b1MZOcSMQhE/p4XwguYv71/bYgnJt6YfYzttmBKFVuJ24ON4W6FN6tLM0STcw2Qsb5P283PUhSDmoA 6NsfxgTp4mPzNpNBOFNLKghE0C+yE+4cEa759e/1rNW4yoMkCPAbjJ6C1wV/X3/kg2yFjpzM/oqEQv 8PDhF3ObpqSGFAnJmfzJSxtLO9hsU4R1+lUfaWzIAfPdRjZtNk7bs6iYy7zgV+KplR6sOQB0bDCoRR gVAkybI0LuX33yUPCHn34EqAQGeNNiQ== Date: Mon, 21 Sep 2026 11:14:48 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <1522508952.11594645.1789989288370@lor1-app93568.prod.linkedin.com> Subject: This Week in Marketing: Turning Engagement into Revenue MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_11594641_994704492.1789989288368" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-aszsa7ww159zbszgl1g2xgkzvzlesvn2wmmn648f6z4lokrhkewyzdpkcl32n2l44kogy61sorc0fk0o5015moogsrch0fpo9cvd4l X-LinkedIn-Id: g48r-mub5aas5-6b List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 ------=_Part_11594641_994704492.1789989288368 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-turning-engagement-reven= ue-linkedin-for-mktg-khyac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&m= idSig=3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-null-0-r= ead_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-= 0-read_more_banner_cta_-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5= -6b =20 This article was written by @Alex Rynne, Senior Content Marketing Manager @= LinkedIn. Interest is only useful if you know what to do with it. This wee= k, we're looking at how Siemens built a full-funnel event strategy that out= performed a traditional registration push, how to turn company engagement i= nto a live campaign in three moves, and why patience is the underrated skil= l of AI search measurement. What to Read How Siemens turned event registrat= ions into 3.2x more leads Ahead of Hannover Messe 2026, Siemens wanted to d= rive high-quality leads rather than chase registration volume. To do this, = the team built a full-funnel, multi-format LinkedIn strategy around three s= tages: Warm the audience. Siemens ran awareness campaigns using Thought Lea= der Ads, Video Ads, and Single Image Ads to build a qualified retargeting p= ool. Convert proven intent. The team retargeted engaged audiences with a cl= ear call to action around free ticket registration. Extend the moment. Siem= ens livestreamed its session on LinkedIn Live and promoted it with Event Ad= s for those who couldn't attend in person. How to turn company engagement i= nto customers in three steps B2B buying decisions involve multiple stakehol= ders, so tracking individual leads only tells part of the story. By measuri= ng how whole companies engage with your brand on LinkedIn, you can identify= high-intent accounts, focus your budget where it matters most, and turn en= gagement signals into pipeline growth. LinkedIn's Companies dashboard makes= this possible in three steps: find the companies most likely to buy, turn = those lists into campaigns, and track your results to prove your wins. What= to Watch Is your content invisible to ChatGPT and Copilot? Don't panic, yo= u just need patience. Data shows the median time for a page to get cited by= an AI model is 6.81 days, but 90% of pages take up to 37 days. Declaring a= program a failure at week three is the top mistake marketers make. Paolo P= rovinciali, VP of GPO Marketing at LinkedIn, explains how to measure AI sea= rch visibility using leading indicators, outcome metrics, and diagnostic pa= tterns. Download the guide: Unlocking AI visibility, The B2B Marketer's Gui= de to LinkedIn What to Know The LinkedIn credibility stack Buyers trust a s= tack of credible sources, not just one voice. The data backs this up: Creat= ors scale it: 84% of consumers trust brands more when creators demonstrate = and review products than through traditional ads. (Source: Net Influencer, = 2025) Customer advocates validate it, as customer advocacy is four times mo= re influential than product claims. (Source: Bain & Company, 2025) Employee= s humanize it. LinkedIn saw a six-fold engagement lift when employees activ= ated as creators. (Source: LinkedIn=E2=80=99s The Ultimate Guide to Working= with B2B Creators, June 2025) Brand sets the point of view everything else= builds from, with 86% of decision-makers saying strong thought leadership = makes them more receptive to vendor outreach. (Source: LinkedIn x Edelman, = 2025) To show up in AI-generated answers, B2B brands need to be consistent = across creator content, employee voices, and executive thought leadership. = Credibility compounds across channels. Learn how each signal reinforces the= others. The throughline across this week's reads: the wins go to marketers= who stay patient, coordinated, and grounded in a point of view no one else= can replicate. Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-turning-engagement-reven= ue-linkedin-for-mktg-khyac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&m= idSig=3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-newslett= er_content_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_foll= ow_newsletter_02-newsletter_content_preview_text-0-readmore_button_-null-g4= 8r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-= 0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Securi= tyHelp-0-textfooterglimmer-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5a= as5-6b Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. Cancelar inscri=C3=A7=C3=A3o: https://www.linkedin.com/series-notifications= /?action=3Dunsubscribe&memberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6p= g&newsletterId=3D6916827065082134528&newsletterTitle=3DThis Week in Marketi= ng&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BmFeVh= 0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&e= k=3Demail_series_follow_newsletter_02&e=3Dg48r-mub5aas5-6b&eid=3Dg48r-mub5a= as5-6b&m=3Dunsubscribe&ts=3DfooterGlimmer&li=3D0&t=3Dplh =C2=A0=C2=A0=C2= =B7=C2=A0=C2=A0Ajuda: https://www.linkedin.com/help/linkedin/answer/67?lang= =3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BmF= eVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs= 1&trk=3Deml-email_series_follow_newsletter_02-help-0-textfooterglimmer&trkE= mail=3Deml-email_series_follow_newsletter_02-help-0-textfooterglimmer-null-= g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b =C2=A9 2026 LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place,= Dublin 2 - Irlanda.LinkedIn =C3=A9 um nome comercial registrado da LinkedI= n Ireland Unlimited Company. 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cursor: pointer; display: inline-block; text-decoration: none; -w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <= img alt=3D"Messaging icon" src=3D"https://static.licdn.com/aero-v1/sc/h/4zo= 4b28tqisx2lerkp2qoioke" class=3D"h-[25px]" style=3D"outline: none; text-dec= oration: none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25= "> </a> </td> <td align=3D"right" valign=3D"middle" class=3D"px-0.5" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 4px; padding-right: 4px;">= <a href=3D"https://www.linkedin.com/comm/mynetwork/?lipi=3Durn%3Ali%3Apage= %3Aemail_email_series_follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&a= mp;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&trk=3Deml-emai= l_series_follow_newsletter_02-header-0-my_network_glimmer&trkEmail=3Dem= l-email_series_follow_newsletter_02-header-0-my_network_glimmer-null-g48r~m= ub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" class=3D= "h-[25px]" style=3D"color: #0a66c2; cursor: pointer; display: inline-block;= text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; height: 25px;"> <img alt=3D"Mynetwork icon" src=3D"https://static.= licdn.com/aero-v1/sc/h/anu0f2h3c0xay9ou5nkdrjk8q" class=3D"h-[25px]" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = height: 25px;" height=3D"25"> </a> </td> <td align=3D"right" valign=3D"midd= le" class=3D"px-0.5" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: = 4px; padding-right: 4px;"> <a href=3D"https://www.linkedin.com/comm/notific= ations/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= mFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CY= nWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-header-0-notifi= cations_glimmer&trkEmail=3Deml-email_series_follow_newsletter_02-header= -0-notifications_glimmer-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub= 5aas5-6b" target=3D"_blank" class=3D"h-[25px]" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <img alt=3D"No= tifications icon" src=3D"https://static.licdn.com/aero-v1/sc/h/eh1e9j5bszh6= p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; text-decoration: = none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <= /td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt-1" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px; paddin= g-top: 8px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cell= spacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"font-sans" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" class=3D"pr-1 w-6" s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi= dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065= 082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1= CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_en= tity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~mu= b5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas= s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded= -md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series= -logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538= ?e=3D1791417600&v=3Dbeta&t=3DV1eQ03vJW215TWL7u_1QsbsrCOqZ4j43q6XZvh= zwf3E" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-= color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali= gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett= ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_= newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= amp;midSig=3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02= -newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct= a-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_bl= ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.= 5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co= lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f= ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0= .9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c= omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se= ries_follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQG= iQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_n= ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail= =3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet= ter_entity_cta-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" = target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon= t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp= eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> = </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr= data-test-id=3D"newsletter-content-preview"> <td class=3D"px-3 pt-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;= padding-top: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; overflow: hidden;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-turning-engagement-revenue-linkedin-for-mktg-khyac?= lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BmFeVh0BJ= Q3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2d= Ys1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_prev= iew-0-headline_&trkEmail=3Deml-email_series_follow_newsletter_02-newsle= tter_content_preview-0-headline_-null-g48r~mub5aas5~6b-null-null&eid=3D= g48r-mub5aas5-6b" target=3D"_blank" class=3D"w-full" style=3D"color: #0a66c= 2; cursor: pointer; display: inline-block; text-decoration: none; -webkit-t= ext-size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img clas= s=3D"block w-full aspect-[744/400] object-cover overflow-hidden" data-test-= id=3D"newsletter-content-preview__cover-image" alt=3D"Imagem de capa da new= sletter" src=3D"https://media.licdn.com/dms/image/v2/D5612AQHbBklVTT1ERw/ar= ticle-cover_image-shrink_720_1280/B56aCw2uR0GcAQ-/0/1789673531544?e=3D17914= 17600&v=3Dbeta&t=3Dbtv6IyQmCOeceHaBS_6aRVDrprxXpdveJCCIheC601s" sty= le=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic= ; display: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; obj= ect-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <table r= ole=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadd= ing=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> = <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100= %; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.l= inkedin.com/comm/pulse/week-marketing-turning-engagement-revenue-linkedin-f= or-mktg-khyac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter= _02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-newslette= r_content_preview-0-title_&trkEmail=3Deml-email_series_follow_newslette= r_02-newsletter_content_preview-0-title_-null-g48r~mub5aas5~6b-null-null&am= p;eid=3Dg48r-mub5aas5-6b" target=3D"_blank" class=3D"no-underline font-medi= um text-sm m-0 text-system-gray-90" style=3D"cursor: pointer; display: inli= ne-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; margin: 0px; font-size: 14px; font-weight: 500; color: #2= 82828; text-decoration-line: none;"> <h2 class=3D"m-0 text-display-sm leadi= ng-regular text-color-text font-bold font-sans" style=3D"margin: 0px; font-= family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, '= Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Dr= oid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe = UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 24px;= font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> This Wee= k in Marketing: Turning Engagement into Revenue </h2> </a> </td> </tr> <tr>= <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; m= so-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation"= valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%" data-test-id=3D"newsletter-author-lockup-redesign" class=3D"mt-1 mb-2"= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt; margin-bottom: 16px; margin-top: 8= px;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" class=3D"w-3" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D"h= ttps://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3A= page%3Aemail_email_series_follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%= 3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&trk=3Deml-= email_series_follow_newsletter_02-newsletter_content_preview-0-author_&= trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_preview= -0-author_-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" targ= et=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-blo= ck; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%;"> <img class=3D"inline-block relative bg-color-entity-ghost-bac= kground w-4 h-4 align-middle" src=3D"https://media.licdn.com/dms/image/v2/D= 560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/171941934682= 1/linkedin_ads_logo?e=3D1791417600&v=3Dbeta&t=3DJ68vSAFGwd5qvnyl9HW= LLPk2zBrVacqKAmpX_2yHyyE" alt=3D"Imagem do autor" style=3D"outline: none; t= ext-decoration: none; -ms-interpolation-mode: bicubic; position: relative; = display: inline-block; height: 32px; width: 32px; background-color: #eae6df= ; vertical-align: middle;" width=3D"32" height=3D"32"> </a> </td> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_= follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg= 6wmBAQ&midSig=3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsle= tter_02-newsletter_content_preview-0-author_&trkEmail=3Deml-email_serie= s_follow_newsletter_02-newsletter_content_preview-0-author_-null-g48r~mub5a= as5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" class=3D"no-= underline ml-1" style=3D"color: #0a66c2; cursor: pointer; display: inline-b= lock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-= adjust: 100%; margin-left: 8px; text-decoration-line: none;"> <span class= =3D"font-sans font-bold text-sm mb-3 text-color-text-low-emphasis leading-r= egular" style=3D"margin-bottom: 24px; font-family: -apple-system, system-ui= , BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ub= untu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', = 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Hel= vetica, Arial, sans-serif; font-size: 14px; font-weight: 600; line-height: = 1.25; color: rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a> </td= > </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3 bg-colo= r-surface-tint rounded-md font-sans" data-test-id=3D"newsletter-cta-banner"= style=3D"border-radius: 8px; background-color: #f5f7f9; padding: 24px; fon= t-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto,= 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, '= Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Sego= e UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div class= =3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"text-md leading-= regular font-bold text-color-text" style=3D"font-size: 16px; font-weight: 6= 00; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo no Lin= kedIn para participar da conversa </span> </div> <table role=3D"presentatio= n" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D= "100%" class=3D"email-button " data-test-id=3D"email-button" style=3D"-webk= it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p= t; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"lef= t" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso= -table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedi= n.com/comm/pulse/week-marketing-turning-engagement-revenue-linkedin-for-mkt= g-khyac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= mFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CY= nWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_cont= ent_preview-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~= mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" aria-la= bel=3D"Abrir este artigo no LinkedIn" class=3D"align-top no-underline " sty= le=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decorati= on: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; verti= cal-align: top; text-decoration-line: none;"> <table role=3D"presentation" = valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"au= to" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms= -text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; bord= er-collapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary borde= r-color-brand button-link leading-regular !min-h-[auto] !shadow-none border= -1 border-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-conten= t; border-radius: 24px; padding-top: 7px; padding-bottom: 7px; padding-left= : 16px; padding-right: 16px; text-align: center; font-size: 14px; font-weig= ht: 600; cursor: pointer; text-decoration-line: none; background-color: #0a= 66c2; color: #ffffff; border-width: 1px; border-style: solid; border-color:= #0a66c2; line-height: 1.25; min-height: auto !important; box-shadow: 0 0 #= 0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.co= m/comm/pulse/week-marketing-turning-engagement-revenue-linkedin-for-mktg-kh= yac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BmFeV= h0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_= bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_= preview-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_news= letter_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~mub5= aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" tabindex=3D= "-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; c= ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"= > <span class=3D"no-underline text-white" style=3D"color: #ffffff; text-dec= oration-line: none;"> Ler no LinkedIn </span> </a> </td> </tr> </tbody> </t= able> </a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-i= d=3D"newsletter-content-preview--content"> <td class=3D"font-sans text-md l= eading-open text-system-gray-90" style=3D"-webkit-text-size-adjust: 100%; -= ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; fo= nt-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto= , 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, = 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Seg= oe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 16= px; line-height: 1.5; color: #282828;"> <div data-test-id=3D"publishing-tex= t-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight= : 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> = <span class=3D"italic" data-test-id=3D"little-text-block" style=3D"font-sty= le: italic;">This article was written by</span><span class=3D"italic" data-= test-id=3D"little-text-block" style=3D"font-style: italic;"> </span><span c= lass=3D"italic" data-test-id=3D"little-text-block" style=3D"font-style: ita= lic;"><a href=3D"https://www.linkedin.com/in/alexandrarynne/" target=3D"_bl= ank" class=3D"inline no-underline cursor-pointer text-color-link font-bold"= data-test-id=3D"publishing-text-block-link" style=3D"text-decoration: none= ; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inli= ne; cursor: pointer; font-weight: 600; color: #0a66c2; text-decoration-line= : none;">@Alex Rynne</a></span><span class=3D"italic" data-test-id=3D"littl= e-text-block" style=3D"font-style: italic;">, Senior Content Marketing Mana= ger @ LinkedIn.</span> </p> </div> <div data-test-id=3D"publishing-text-blo= ck"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400= ; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span= class data-test-id=3D"little-text-block">Interest is only useful if you kn= ow what to do with it. This week, we're looking at how Siemens built a full= -funnel event strategy that outperformed a traditional registration push, h= ow to turn company engagement into a live campaign in three moves, and why = patience is the underrated skill of AI search measurement.</span> </p> </di= v> <hr data-test-id=3D"publishing-divider-block" class=3D"my-1 h-[1px] bord= er-0 bg-system-gray-60" style=3D"margin-top: 8px; margin-bottom: 8px; heigh= t: 1px; border-width: 0; background-color: #8c8c8c;"> <div data-test-id=3D"= publishing-text-block"> <h2 data-test-id=3D"publishing-text-block-h1" class= =3D"font-bold m-0 text-lg text-system-gray-90 py-1 leading-regular" style= =3D"margin: 0px; padding-top: 8px; padding-bottom: 8px; font-size: 20px; fo= nt-weight: 600; line-height: 1.25; color: #282828;"> <span class data-test-= id=3D"little-text-block">What to Read</span> </h2> </div> <div data-test-id= =3D"publishing-text-block"> <h3 class=3D"m-0 text-md text-system-gray-90 pt= -1 pb-0.5 leading-regular font-bold" data-test-id=3D"publishing-text-block-= h2" style=3D"margin: 0px; padding-bottom: 4px; padding-top: 8px; font-size:= 16px; font-weight: 600; line-height: 1.25; color: #282828;"> <span class d= ata-test-id=3D"little-text-block">How Siemens turned event registrations in= to 3.2x more leads</span> </h3> </div> <div data-test-id=3D"publishing-text= -block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight:= 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <= span class data-test-id=3D"little-text-block">Ahead of Hannover Messe 2026,= </span><span class data-test-id=3D"little-text-block"><a href=3D"https://w= ww.linkedin.com/company/siemens/home/" target=3D"_blank" class=3D"inline no= -underline cursor-pointer text-color-link font-bold" data-test-id=3D"publis= hing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; fo= nt-weight: 600; color: #0a66c2; text-decoration-line: none;">Siemens</a></s= pan><span class data-test-id=3D"little-text-block"> wanted to drive high-qu= ality leads rather than chase registration volume. To do this, the team bui= lt a full-funnel, multi-format LinkedIn strategy around three stages:</span= > </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 = mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; margin= -top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-id= =3D"little-text-block"> <ol class=3D"block mt-2 mr-0 ml-3 p-0" data-test-id= =3D"little-template-list-ordered" style=3D"margin-left: 24px; margin-right:= 0px; margin-top: 16px; display: block; padding: 0px;"> <li class=3D"mt-1.5= ml-2 text-md leading-open text-system-gray-90" style=3D"margin-left: 16px;= margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282828;"> <sp= an class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-we= ight: 700;">Warm the audience.</span><span class data-test-id=3D"little-tex= t-block"> Siemens ran awareness campaigns using Thought Leader Ads, Video A= ds, and Single Image Ads to build a qualified retargeting pool.</span> </li= > <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style= =3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5;= color: #282828;"> <span class=3D"font-[700]" data-test-id=3D"little-text-b= lock" style=3D"font-weight: 700;">Convert proven intent.</span><span class = data-test-id=3D"little-text-block"> The team retargeted engaged audiences w= ith a clear call to action around free ticket registration.</span> </li> <l= i class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"m= argin-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; colo= r: #282828;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block"= style=3D"font-weight: 700;">Extend the moment.</span><span class data-test= -id=3D"little-text-block"> Siemens livestreamed its session on LinkedIn Liv= e and promoted it with Event Ads for those who couldn't attend in person.</= span> </li> </ol> </span> </p> </div> <div class=3D"pt-2" data-test-id=3D"p= ublishing-image-block" style=3D"padding-top: 16px;"> <figure class=3D"m-0" = style=3D"margin: 0px;"> <img class=3D"w-full block max-w-full" src=3D"https= ://media.licdn.com/dms/image/v2/D5612AQFM4gyhvoZcdg/article-inline_image-sh= rink_1000_1488/B56aCwzZysKsAM-/0/1789672660382?e=3D1791417600&v=3Dbeta&= amp;t=3Dwxl55s-JN7e1nH7pjZCTcQaZrxLV0Jt4WVYUjkSJrFg" style=3D"outline: none= ; text-decoration: none; -ms-interpolation-mode: bicubic; display: block; w= idth: 100%; max-width: 100%;"> </figure> </div> <div data-test-id=3D"publis= hing-text-block"> <h3 class=3D"m-0 text-md text-system-gray-90 pt-1 pb-0.5 = leading-regular font-bold" data-test-id=3D"publishing-text-block-h2" style= =3D"margin: 0px; padding-bottom: 4px; padding-top: 8px; font-size: 16px; fo= nt-weight: 600; line-height: 1.25; color: #282828;"> <span class data-test-= id=3D"little-text-block">How to turn company engagement into customers in t= hree steps</span> </h3> </div> <div data-test-id=3D"publishing-text-block">= <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; ma= rgin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span cla= ss data-test-id=3D"little-text-block">B2B buying decisions involve multiple= stakeholders, so tracking individual leads only tells part of the story. B= y measuring how whole companies engage with your brand on LinkedIn, you can= identify high-intent accounts, focus your budget where it matters most, an= d turn engagement signals into pipeline growth. LinkedIn's Companies dashbo= ard makes this possible in three steps: find the companies most likely to b= uy, turn those lists into campaigns, and track your results to prove your w= ins.</span> </p> </div> <span>...</span> </td> </tr> <tr> <td class=3D"pt-2= no-underline" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; t= ext-decoration-line: none;"> <table role=3D"presentation" valign=3D"top" bo= rder=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"emai= l-button series-content-preview__bottom-cta" data-test-id=3D"email-button" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle= " align=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https= ://www.linkedin.com/comm/pulse/week-marketing-turning-engagement-revenue-li= nkedin-for-mktg-khyac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne= wsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&am= p;midSig=3D1CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-n= ewsletter_content_preview-0-readmore_button_&trkEmail=3Deml-email_serie= s_follow_newsletter_02-newsletter_content_preview-0-readmore_button_-null-g= 48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" ari= a-label=3D"Abrir This Week in Marketing no LinkedIn" class=3D"align-top no-= underline " style=3D"color: #0a66c2; cursor: pointer; display: inline-block= ; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adju= st: 100%; vertical-align: top; text-decoration-line: none; width: 100%;"> <= table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" c= ellpadding=3D"0" width=3D"100%" class=3D"border-separate " style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"> <tbody> <= tr> <td class=3D"btn-md btn-secondary-emphasis border-color-brand button-li= nk leading-regular !min-h-[auto] !shadow-none border-1 border-solid font-sa= ns" data-test-id=3D"newsletter-content-preview-redesign-bottom-cta" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24px= ; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; padding-righ= t: 24px; text-align: center; font-size: 16px; font-weight: 600; cursor: poi= nter; text-decoration-line: none; background-color: rgba(0, 0, 0, 0); color= : #0a66c2; border-width: 1px; border-style: solid; border-color: #0a66c2; f= ont-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robot= o, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell,= 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Se= goe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-height:= 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #= 0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-mark= eting-turning-engagement-revenue-linkedin-for-mktg-khyac?lipi=3Durn%3Ali%3A= page%3Aemail_email_series_follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%= 3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&trk=3Deml-= email_series_follow_newsletter_02-newsletter_content_preview-0-readmore_but= ton_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_conten= t_preview-0-readmore_button_-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r= -mub5aas5-6b" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class= =3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inline= -block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; text-decoration-line: none; width: 100%;"> <span class=3D"n= o-underline text-color-brand" style=3D"color: #0a66c2; text-decoration-line= : none;"> Continue lendo no LinkedIn </span> </a> </td> </tr> </tbody> </ta= ble> </a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td>= </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody>= </table> </div> </td> </tr> <tr> <td class=3D"bg-color-background-canvas p= -3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms= o-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f3f2f0; padd= ing: 24px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cells= pacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"text-xs" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; font-size: 12px;"> <tbody> <tr> <td class=3D"p= b-1 m-0" data-test-id=3D"email-footer__intended" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt; margin: 0px; padding-bottom: 8px;"> Este e-mail foi enviado a= Fabio J. Odon (CEO & Brand Manager) </td> </tr> <tr> <td class=3D"pb-1= m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; = mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: = 8px;"> <a href=3D"https://www.linkedin.com/help/linkedin/answer/4788?lang= =3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1= CYnWq_bP2dYs1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-= 0-footerglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Securi= tyHelp-0-footerglimmer-null-g48r~mub5aas5~6b-null-null&eid=3Dg48r-mub5a= as5-6b" target=3D"_blank" class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Saiba por que inclu=C3=ADmos isso.</a> </td> </tr> <tr> <td= class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-= adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; pa= dding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7= =C3=A3o do LinkedIn. Outras pessoas podem ver que voc=C3=AA =C3=A9 assinant= e.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust= : 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace= : 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.= com/series-notifications/?action=3Dunsubscribe&memberToken=3DADoAAAALeX= sBXxE9tthm5qewcWzRgyMT6NsQ6pg&newsletterId=3D6916827065082134528&ne= wsletterTitle=3DThis Week in Marketing&lipi=3Durn%3Ali%3Apage%3Aemail_e= mail_series_follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D&midToke= n=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&ek=3Demail_series_follow= _newsletter_02&e=3Dg48r-mub5aas5-6b&eid=3Dg48r-mub5aas5-6b&m=3D= unsubscribe&ts=3DfooterGlimmer&li=3D0&t=3Dplh" target=3D"_blank= " class=3D"text-inherit underline" style=3D"cursor: pointer; display: inlin= e-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-si= ze-adjust: 100%; color: inherit; text-decoration-line: underline;">Cancelar= inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=3D"https://= www.linkedin.com/help/linkedin/answer/67?lang=3Dpt&lipi=3Durn%3Ali%3Apa= ge%3Aemail_email_series_follow_newsletter_02%3BmFeVh0BJQ3S1S6Ly3q2BOw%3D%3D= &midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&trk=3Deml-em= ail_series_follow_newsletter_02-help-0-footerglimmer&trkEmail=3Deml-ema= il_series_follow_newsletter_02-help-0-footerglimmer-null-g48r~mub5aas5~6b-n= ull-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" data-test-help-link = class=3D"text-inherit underline" style=3D"cursor: pointer; display: inline-= block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; color: inherit; text-decoration-line: underline;">Ajuda</a> = </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%= ; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;= padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/comm/feed/?lipi= =3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BmFeVh0BJQ3S1= S6Ly3q2BOw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D1CYnWq_bP2dYs1&= amp;trk=3Deml-email_series_follow_newsletter_02-footer-0-logoGlimmer&tr= kEmail=3Deml-email_series_follow_newsletter_02-footer-0-logoGlimmer-null-g4= 8r~mub5aas5~6b-null-null&eid=3Dg48r-mub5aas5-6b" target=3D"_blank" styl= e=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decoratio= n: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img= src=3D"https://static.licdn.com/aero-v1/sc/h/9ehe6n39fa07dc5edzv0rla4e" al= t=3D"LinkedIn" class=3D"block h-[14px] w-[56px] image-rendering-crisp" styl= e=3D"outline: none; text-decoration: none; image-rendering: -moz-crisp-edge= s; image-rendering: -o-crisp-edges; image-rendering: -webkit-optimize-contr= ast; image-rendering: crisp-edges; -ms-interpolation-mode: nearest-neighbor= ; display: block; height: 14px; width: 56px;" width=3D"56" height=3D"14"> <= /a> </td> </tr> <tr> <td data-test-copyright-text style=3D"-webkit-text-siz= e-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tabl= e-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unlimited Company, Wilton Pla= za, Wilton Place, Dublin 2 - Irlanda. LinkedIn =C3=A9 um nome comercial reg= istrado da LinkedIn Ireland Unlimited Company. <span data-test-trademarks-t= ext> LinkedIn e o logo do LinkedIn s=C3=A3o marcas registradas do LinkedIn.= </span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> = </tr> </tbody> </table> <img alt role=3D"presentation" src=3D"https://www.l= inkedin.com/emimp/ip_WnpRNGNpMXRkV0kxWVdGek5TMDJZZz09OlpXMWhhV3hmYzJWeWFXVn= pYMlp2Ykd4dmQxOXVaWGR6YkdWMGRHVnlYekF5OmRYSnVPbXhwT214cGJtdGxaRWx1UVhKMGFXT= nNaVG8zTlRBMk5ETXhNVEV3TURJeE9ETXlOekEx.gif" style=3D"outline: none; text-d= ecoration: none; -ms-interpolation-mode: bicubic; width: 1px; height: 1px;"= width=3D"1" height=3D"1"> </body> </html> ------=_Part_11594641_994704492.1789989288368--