Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id J3x1NU5MumoHxRYAaNiWHg (envelope-from ) for ; Mon, 28 Sep 2026 08:15:26 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Mon, 28 Sep 2026 08:15:27 -0300 Received: from maile-ad.linkedin.com ([108.174.3.196]:39304) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.100) (envelope-from ) id 1xB9KO-00000006GAA-1b7L for fabio@bewonderful.com.br; Mon, 28 Sep 2026 08:15:26 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=VnrESa+qY+clRZ0oaAhe3Z1eC0PUcjw0m1nVcDYhbdU=; b=RtM/gns88VQf68vDpMBuQis1QEFDJr2e8nhh0mBgqDf7uWM1SsEqz6d/bSWJzMYjvrUNuFeD9uVR8 7VUc0vBAScjWAMqR+6+ZnRgkyAHVAHSn7QkUxJopRDhf0OZWcDyO5Ml1hatH80zRi6RXBGdtFEY1GE B61WSncp0Hy/MgcrjhOVzTLLyILvLEE+p2fvqr0Gc9Lqn45Tfk1tUSzSGoBr5EvP5M6JO1+ULBttWk IjURD32Q6QIHedIwt0STuXwF0T2QSRys2cQ/FqKE/OTTI/g3X2HnU6nTfyCavdB10SrScWvYMUsNdc DsqDypwwQNslCydyOtyg9Y6Wlc6Rrlw== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=VnrESa+qY+clRZ0oaAhe3Z1eC0PUcjw0m1nVcDYhbdU=; b=G7HxKbiIsJn/Dzu/UbR38lrCR6p87/uiOVS4/gEdPvk04U4z2wqT1jXyQIhl5LVpvIvpvQvLN5/G0 TxT+TSoA9MEnI3aEmF0VuuDiIJw6L81G45CVtnnq79v7Qw4OIao7zn8H5QFsPWFUVJs9yt1r1djtx/ EFpgHSTXVLjxAJjASiyYyC1PevQBJ8XEqrwFXj0HwtIIfZiiS5xDjzSB3pvXS6pUjxO9TFFWdqz3t3 ftcjxFbrby4XOC/cc7VEEEdTHNEZoGUhPMVGLYRMMztwJVhr+irZ4HqyO7v+rRGcOwLzWY6VF0G6EZ d3ms4qok+Ov531tOTVard85JZFIbpsA== Date: Mon, 28 Sep 2026 11:13:46 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <1578604242.17899062.1790594026300@lor1-app158569.prod.linkedin.com> Subject: This Week in Marketing: Signals, Search & Sense of Humor MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_17899060_277213400.1790594026298" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-aszqj0psod3tnwc3lj5zf2yf4m770nbhyaefmnsszni3aotldplbxoy621m1xwmdhlvu9fu24222phofxpqxt5bvnszk68gwwmbbcl X-LinkedIn-Id: g48r-mul59lvw-tn List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 ------=_Part_17899060_277213400.1790594026298 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-signals-search-sense-hum= or-linkedin-for-mktg-rcnhc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_newsletter_02-null= -0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-n= ull-0-read_more_banner_cta_-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul5= 9lvw-tn =20 Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin= g=C2=A0 What do signals, search, and a good sense of humor have in common? = They=E2=80=99re all becoming increasingly important ways to understand, rea= ch, and connect with B2B buyers. Buyers are researching long before they en= ter the CRM, technical audiences are taking a more deliberate approach to b= uying, and AI is changing how brands get discovered along the way. That mak= es the quieter signals of the buying journey increasingly worth paying atte= ntion to. And while marketers are getting smarter about reading those signa= ls, they=E2=80=99re also getting more creative about earning attention in t= he first place, including bringing a little more humor into B2B. What We'll= Cover:=C2=A0 What happens before buyers enter your CRM Why technical buyer= s require a different approach How humor is helping B2B brands stand out Wh= at AI search means for your marketing dashboard What to Read=C2=A0 The buyi= ng journey starts 124 days before your CRM knows it (LinkedIn)=C2=A0 B2B ma= rketers are losing deals by focusing too narrowly and engaging too late. Li= nkedIn=E2=80=99s Greg Willis highlights new research from Factors.ai highli= ghts the importance of early, wide-reaching audience engagement, especially= on LinkedIn, to influence buying decisions long before they appear in the = Customer Relationship Management tool (CRM). Read the article.=C2=A0=C2=A0 = Why Technical Buyers Can Be Harder To Reach With Traditional B2B Marketing = (Forbes)=C2=A0 Technology marketers have long wrestled with a familiar ques= tion: Why are technical buyers engaging with content but waiting until much= later in their journey to identify themselves or speak with sales? Technic= al buyers are often described as difficult to reach, but a better way to un= derstand them is as deliberate and evidence-driven. David Steifman, Forbes = Councils Member, outlines factors that influence how technical buyers shop,= and what to do about it. Read the article.=C2=A0 How humour became B2B=E2= =80=99s weapon of choice (MarketingWeek) B2B marketing is loosening its tie= . As brands look for more memorable ways to earn attention, humour is emerg= ing as a powerful tool for bringing personality to the work and creating ge= nuine connection. Megan Tatum at MarketingWeek takes a closer look at the s= hift. Read the article.=C2=A0 What to Watch True or False: B2B Marketing Ed= ition In this game of true or false, Diana Luu (VP of Sales at LinkedIn) an= d Dave Roter (Sr Director, Head of Global Agencies & Video Solutions at Lin= kedIn)=C2=A0 tackled some of the biggest questions about customer intellige= nce, buying groups, and the signals that actually matter in B2B marketing. = Watch the video.=C2=A0=C2=A0 Your Dashboard Needs an Update Your boss loves= a good dashboard, but the adoption of AI search should be giving all marke= ters a reason to rethink a few of them. LinkedIn=E2=80=99s Jae Oh provides = a breakdown on how to measure your AI search performance. Watch the video.= =C2=A0 What to Know=C2=A0 Smartly Collaborates with LinkedIn to Bring Intel= ligent Creative and Video at Scale to B2B Marketers Marketers can now bring= LinkedIn Ads creative, campaign management, and reporting into Smartly's p= latform to scale creative, streamline execution, and measure performance al= ongside your other channels. All from one connected workflow. Learn more.= =C2=A0 Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-signals-search-sense-hum= or-linkedin-for-mktg-rcnhc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll= ow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmB= AQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_newsletter_02-news= letter_content_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_= follow_newsletter_02-newsletter_content_preview_text-0-readmore_button_-nul= l-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&mid= Sig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_newsletter_02-SecurityHe= lp-0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Sec= urityHelp-0-textfooterglimmer-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mu= l59lvw-tn Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. 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LinkedIn e o logo do LinkedIn s=C3=A3o marcas registradas do LinkedIn. ------=_Part_17899060_277213400.1790594026298 Content-Type: text/html;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: html-body <= head> </t= itle> <style> @media (max-width: 512px) { .mercado-container { width: 100% = !important; } } </style> <style> @media (max-width: 480px) { .inline-button, .inline-button tabl= e { display: none !important; } .full-width-button, .full-width-button table { display: table != important; } } @media (max-width: 320px) { .games-notification-badge { display: none !important; } } </style> <style>body {font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S= ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;}</style> <!--[if mso]><style type=3D"text/css"> </styl= e><![endif]--> <!--[if IE]><style type=3D"text/css"> </style><![endif]--> <= /head> <body dir=3D"ltr" class=3D"font-sans bg-color-background-canvas w-fu= ll m-0 p-0 pt-1" style=3D"-webkit-text-size-adjust: 100%; 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cursor: pointer; display: inline-block; text-decoration: none;= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"= > <img alt=3D"Notifications icon" src=3D"https://static.licdn.com/aero-v1/s= c/h/eh1e9j5bszh6p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; t= ext-decoration: none; -ms-interpolation-mode: bicubic; height: 25px;" heigh= t=3D"25"> </a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> = </td> </tr> <tr> <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust:= 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace:= 0pt; padding-left: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> = <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" = cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -= ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> = <tbody> <tr> <td data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt= -1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms= o-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-rig= ht: 24px; padding-top: 8px;"> <table role=3D"presentation" valign=3D"top" b= order=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"fon= t-sans" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%= ; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple-system,= system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira= Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Colo= r Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Gr= ande', Helvetica, Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" clas= s=3D"pr-1 w-6" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding= -right: 8px;" width=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsle= tters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follo= w_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6= wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_newslet= ter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-= email_series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_ent= ity_cta-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target= =3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-block= ; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adju= st: 100%;"> <img class=3D"inline-block relative bg-color-entity-ghost-backg= round w-6 h-6 rounded-md" src=3D"https://media.licdn.com/dms/image/v2/C5612= AQFhMu7Xutm6hA/series-logo_image-shrink_100_100/series-logo_image-shrink_10= 0_100/0/1649100076538?e=3D1792022400&v=3Dbeta&t=3DD1kwGVGzUnQTLsKUO= Zhl_UJbUa9BISEeHRxL5zrfBYs" alt=3D"Abrir This Week in Marketing" style=3D"o= utline: none; text-decoration: none; -ms-interpolation-mode: bicubic; posit= ion: relative; display: inline-block; height: 48px; width: 48px; border-rad= ius: 8px; background-color: #eae6df;" width=3D"48" height=3D"48"> </a> </td= > <td valign=3D"top" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <table role= =3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding= =3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr= > <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; = mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.link= edin.com/comm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemai= l_email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&= midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_s= eries_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta= &trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_entity_loc= kup-0-newsletter_entity_cta-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-= mul59lvw-tn" target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66= c2; cursor: pointer; display: inline-block; text-decoration: none; -webkit-= text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: n= one;"> <div class=3D"pb-0.5" style=3D"padding-bottom: 4px;"> <span class=3D= "text-md font-bold text-color-text break-words leading-regular" style=3D"ov= erflow-wrap: break-word; font-size: 16px; font-weight: 600; line-height: 1.= 25; color: rgba(0, 0, 0, 0.9);"> This Week in Marketing </span> </div> </a>= </td> </tr> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"= https://www.linkedin.com/comm/newsletters/6916827065082134528?lipi=3Durn%3A= li%3Apage%3Aemail_email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2Bbmq= wlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&t= rk=3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newsl= etter_entity_cta&trkEmail=3Deml-email_series_follow_newsletter_02-newsl= etter_entity_lockup-0-newsletter_entity_cta-null-g48r~mul59lvw~tn-null-null= &eid=3Dg48r-mul59lvw-tn" target=3D"_blank" class=3D"no-underline" style= =3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decoration= : none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-de= coration-line: none;"> <span class=3D"text-xs text-color-text-low-emphasis = leading-regular" style=3D"font-size: 12px; line-height: 1.25; color: rgba(0= , 0, 0, 0.6);"> Keep up to speed with what=E2=80=99s happening in B2B marke= ting each week. </span> </a> </td> </tr> </tbody> </table> </td> </tr> </tb= ody> </table> </td> </tr> <tr data-test-id=3D"newsletter-content-preview"> = <td class=3D"px-3 pt-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-lef= t: 24px; padding-right: 24px; padding-top: 16px;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td class= =3D"overflow-hidden " style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; overflow: hid= den;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing= =3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: = 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: = 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href= =3D"https://www.linkedin.com/comm/pulse/week-marketing-signals-search-sense= -humor-linkedin-for-mktg-rcnhc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_= follow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGi= Q0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_ne= wsletter_02-newsletter_content_preview-0-headline_&trkEmail=3Deml-email= _series_follow_newsletter_02-newsletter_content_preview-0-headline_-null-g4= 8r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" clas= s=3D"w-full" style=3D"color: #0a66c2; cursor: pointer; display: inline-bloc= k; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; width: 100%;"> <img class=3D"block w-full aspect-[744/400] objec= t-cover overflow-hidden" data-test-id=3D"newsletter-content-preview__cover-= image" alt=3D"Imagem de capa da newsletter" src=3D"https://media.licdn.com/= dms/image/v2/D5612AQF6szX0j0pXnA/article-cover_image-shrink_720_1280/B56aDZ= qLBDJQAQ-/0/1790358106738?e=3D1792022400&v=3Dbeta&t=3DVHKyl1wYrN86P= 1pDR-dOfPT0KgnnfPRtiDJBqEh0eAs" style=3D"outline: none; text-decoration: no= ne; -ms-interpolation-mode: bicubic; display: block; aspect-ratio: 744/400;= width: 100%; overflow: hidden; object-fit: cover;"> </a> </td> </tr> <tr> = <td class=3D"py-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16p= x; padding-bottom: 16px;"> <table role=3D"presentation" valign=3D"top" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webki= t-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt= ; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adju= st: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspa= ce: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-si= gnals-search-sense-humor-linkedin-for-mktg-rcnhc?lipi=3Durn%3Ali%3Apage%3Ae= mail_email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&a= mp;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-emai= l_series_follow_newsletter_02-newsletter_content_preview-0-title_&trkEm= ail=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-ti= tle_-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"= _blank" class=3D"no-underline font-medium text-sm m-0 text-system-gray-90" = style=3D"cursor: pointer; display: inline-block; text-decoration: none; -we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; margin: 0px; font-= size: 14px; font-weight: 500; color: #282828; text-decoration-line: none;">= <h2 class=3D"m-0 text-display-sm leading-regular text-color-text font-bold= font-sans" dir=3D"ltr" style=3D"margin: 0px; font-family: -apple-system, s= ystem-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira S= ans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color = Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Gran= de', Helvetica, Arial, sans-serif; font-size: 24px; font-weight: 600; line-= height: 1.25; color: rgba(0, 0, 0, 0.9);"> This Week in Marketing: Signals,= Search & Sense of Humor </h2> </a> </td> </tr> <tr> <td style=3D"-webk= it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p= t; mso-table-rspace: 0pt;"> <table role=3D"presentation" valign=3D"top" bor= der=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" data-test-id= =3D"newsletter-author-lockup-redesign" class=3D"mt-1 mb-2" style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt; margin-bottom: 16px; margin-top: 8px;"> <tbody> <tr= > <td valign=3D"middle" align=3D"left" class=3D"w-3" style=3D"-webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-t= able-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D"https://www.linked= in.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_emai= l_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midTok= en=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_= follow_newsletter_02-newsletter_content_preview-0-author_&trkEmail=3Dem= l-email_series_follow_newsletter_02-newsletter_content_preview-0-author_-nu= ll-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank"= style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-deco= ration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;">= <img class=3D"inline-block relative bg-color-entity-ghost-background w-4 h= -4 align-middle" src=3D"https://media.licdn.com/dms/image/v2/D560BAQEJizgp-= XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ad= s_logo?e=3D1792022400&v=3Dbeta&t=3DzIrWAtUm8cNJW_B3WP_RLWGA89DTDU_B= jARPLNAXynY" alt=3D"Imagem do autor" style=3D"outline: none; text-decoratio= n: none; -ms-interpolation-mode: bicubic; position: relative; display: inli= ne-block; height: 32px; width: 32px; background-color: #eae6df; vertical-al= ign: middle;" width=3D"32" height=3D"32"> </a> </td> <td style=3D"-webkit-t= ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m= so-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/showcase/l= inkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsle= tter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&am= p;midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_newsletter_02-n= ewsletter_content_preview-0-author_&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_content_preview-0-author_-null-g48r~mul59lvw~tn-nu= ll-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" class=3D"no-underline= ml-1" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; tex= t-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; margin-left: 8px; text-decoration-line: none;"> <span class=3D"font-sa= ns font-bold text-sm mb-3 text-color-text-low-emphasis leading-regular" sty= le=3D"margin-bottom: 24px; font-family: -apple-system, system-ui, BlinkMacS= ystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxyge= n, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI E= moji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Ari= al, sans-serif; font-size: 14px; font-weight: 600; line-height: 1.25; color= : rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a> </td> </tr> </t= body> </table> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab= le-rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3 bg-color-surface-t= int rounded-md font-sans" data-test-id=3D"newsletter-cta-banner" style=3D"b= order-radius: 8px; background-color: #f5f7f9; padding: 24px; font-family: -= apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica= Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans'= , 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol= ', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div class=3D"mb-1.5" s= tyle=3D"margin-bottom: 12px;"> <span class=3D"text-md leading-regular font-= bold text-color-text" style=3D"font-size: 16px; font-weight: 600; line-heig= ht: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo no LinkedIn para pa= rticipar da conversa </span> </div> <table role=3D"presentation" valign=3D"= top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class= =3D"email-button " data-test-id=3D"email-button" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/p= ulse/week-marketing-signals-search-sense-humor-linkedin-for-mktg-rcnhc?lipi= =3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BV%2BI78jqhQI= OoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxn= Ys1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_prev= iew-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newslett= er_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~mul59lvw= ~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" aria-label=3D"A= brir este artigo no LinkedIn" class=3D"align-top no-underline " style=3D"co= lor: #0a66c2; cursor: pointer; display: inline-block; text-decoration: none= ; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertical-alig= n: top; text-decoration-line: none;"> <table role=3D"presentation" valign= =3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"auto" cl= ass=3D"border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-col= lapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary border-colo= r-brand button-link leading-regular !min-h-[auto] !shadow-none border-1 bor= der-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-content; bor= der-radius: 24px; padding-top: 7px; padding-bottom: 7px; padding-left: 16px= ; padding-right: 16px; text-align: center; font-size: 14px; font-weight: 60= 0; cursor: pointer; text-decoration-line: none; background-color: #0a66c2; = color: #ffffff; border-width: 1px; border-style: solid; border-color: #0a66= c2; line-height: 1.25; min-height: auto !important; box-shadow: 0 0 #0000, = 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.com/comm= /pulse/week-marketing-signals-search-sense-humor-linkedin-for-mktg-rcnhc?li= pi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BV%2BI78jqh= QIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfk= xnYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_pr= eview-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsle= tter_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~mul59l= vw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" tabindex=3D"-= 1" aria-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> = <span class=3D"no-underline text-white" style=3D"color: #ffffff; text-decor= ation-line: none;"> Ler no LinkedIn </span> </a> </td> </tr> </tbody> </tab= le> </a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-id= =3D"newsletter-content-preview--content"> <td dir=3D"ltr" class=3D"font-san= s text-md leading-open text-system-gray-90" style=3D"-webkit-text-size-adju= st: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspa= ce: 0pt; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe = UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', = Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI E= moji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; fo= nt-size: 16px; line-height: 1.5; color: #282828;"> <div data-test-id=3D"pub= lishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"= font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-heig= ht: 1.5;"> <span class=3D"italic" data-test-id=3D"little-text-block" style= =3D"font-style: italic;">Written by </span><span class=3D"italic" data-test= -id=3D"little-text-block" style=3D"font-style: italic;"><a href=3D"https://= www.linkedin.com/in/brooke-reotutar/" target=3D"_blank" class=3D"inline no-= underline cursor-pointer text-color-link font-bold" data-test-id=3D"publish= ing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adju= st: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; fon= t-weight: 600; color: #0a66c2; text-decoration-line: none;">Brooke Reotutar= ,</a></span><span class=3D"italic" data-test-id=3D"little-text-block" style= =3D"font-style: italic;"> Senior Content Producer @ LinkedIn for Marketing<= /span><span class data-test-id=3D"little-text-block">=C2=A0</span> </p> </d= iv> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 tex= t-md leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px= ; font-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-t= ext-block">What do signals, search, and a good sense of humor have in commo= n? They=E2=80=99re all becoming increasingly important ways to understand, = reach, and connect with B2B buyers.</span> </p> </div> <div data-test-id=3D= "publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style= =3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-= height: 1.5;"> <span class data-test-id=3D"little-text-block">Buyers are re= searching long before they enter the CRM, technical audiences are taking a = more deliberate approach to buying, and AI is changing how brands get disco= vered along the way. That makes the quieter signals of the buying journey i= ncreasingly worth paying attention to. And while marketers are getting smar= ter about reading those signals, they=E2=80=99re also getting more creative= about earning attention in the first place, including bringing a little mo= re humor into B2B.</span> </p> </div> <div data-test-id=3D"publishing-text-= block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: = 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <s= pan class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-w= eight: 700;">What We'll Cover:</span><span class data-test-id=3D"little-tex= t-block">=C2=A0</span> </p> </div> <div data-test-id=3D"publishing-text-blo= ck"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400= ; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span= class data-test-id=3D"little-text-block"> <ul class=3D"block mt-2 mr-0 ml-= 3 p-0" data-test-id=3D"little-template-list-unordered" style=3D"margin-left= : 24px; margin-right: 0px; margin-top: 16px; display: block; padding: 0px;"= > <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style= =3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5;= color: #282828;"> <span class data-test-id=3D"little-text-block">What happ= ens before buyers enter your CRM</span> </li> <li class=3D"mt-1.5 ml-2 text= -md leading-open text-system-gray-90" style=3D"margin-left: 16px; margin-to= p: 12px; font-size: 16px; line-height: 1.5; color: #282828;"> <span class d= ata-test-id=3D"little-text-block">Why technical buyers require a different = approach</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open text-sy= stem-gray-90" style=3D"margin-left: 16px; margin-top: 12px; font-size: 16px= ; line-height: 1.5; color: #282828;"> <span class data-test-id=3D"little-te= xt-block">How humor is helping B2B brands stand out</span> </li> <li class= =3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-l= eft: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282= 828;"> <span class data-test-id=3D"little-text-block">What AI search means = for your marketing dashboard</span> </li> </ul> </span> </p> </div> <hr dat= a-test-id=3D"publishing-divider-block" class=3D"my-1 h-[1px] border-0 bg-sy= stem-gray-60" style=3D"margin-top: 8px; margin-bottom: 8px; height: 1px; bo= rder-width: 0; background-color: #8c8c8c;"> <div data-test-id=3D"publishing= -text-block"> <h2 data-test-id=3D"publishing-text-block-h1" class=3D"font-b= old m-0 text-lg text-system-gray-90 py-1 leading-regular" style=3D"margin: = 0px; padding-top: 8px; padding-bottom: 8px; font-size: 20px; font-weight: 6= 00; line-height: 1.25; color: #282828;"> <span class data-test-id=3D"little= -text-block">What to Read=C2=A0</span> </h2> </div> <div data-test-id=3D"pu= blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D= "font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei= ght: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" s= tyle=3D"font-weight: 700;">The buying journey starts 124 days before your C= RM knows it (LinkedIn)=C2=A0</span> </p> </div> <div data-test-id=3D"publis= hing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"fon= t-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height:= 1.5;"> <span class data-test-id=3D"little-text-block">B2B marketers are lo= sing deals by focusing too narrowly and engaging too late. LinkedIn=E2=80= =99s </span><span class data-test-id=3D"little-text-block"><a href=3D"https= ://www.linkedin.com/in/gcwillis12/" target=3D"_blank" class=3D"inline no-un= derline cursor-pointer text-color-link font-bold" data-test-id=3D"publishin= g-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adjust= : 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font-= weight: 600; color: #0a66c2; text-decoration-line: none;">Greg Willis</a></= span><span class data-test-id=3D"little-text-block"> highlights new researc= h from </span><span class data-test-id=3D"little-text-block"><a href=3D"htt= p://Factors.ai" target=3D"_blank" class=3D"inline no-underline cursor-point= er text-color-link font-bold" data-test-id=3D"publishing-text-block-link" s= tyle=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz= e-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; color: = #0a66c2; text-decoration-line: none;">Factors.ai</a></span><span class data= -test-id=3D"little-text-block"> highlights the importance of early, wide-re= aching audience engagement, especially on LinkedIn, to influence buying dec= isions long before they appear in the Customer Relationship Management tool= (CRM). </span><span class data-test-id=3D"little-text-block"><a href=3D"ht= tps://www.linkedin.com/business/marketing/blog/research-and-insights/the-b2= b-marketing-mistake-thats-costing-you-the-deal-outcomes" target=3D"_blank" = class=3D"inline no-underline cursor-pointer text-color-link font-bold" data= -test-id=3D"publishing-text-block-link" style=3D"text-decoration: none; -we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; c= ursor: pointer; font-weight: 600; color: #0a66c2; text-decoration-line: non= e;">Read the article.=C2=A0=C2=A0</a></span> </p> </div> <div class=3D"pt-2= " data-test-id=3D"publishing-image-block" style=3D"padding-top: 16px;"> <fi= gure class=3D"m-0" style=3D"margin: 0px;"> <img class=3D"w-full block max-w= -full" src=3D"https://media.licdn.com/dms/image/v2/D5612AQGVV-Peu7fFAg/arti= cle-inline_image-shrink_1500_2232/B56aDZm28hHYAQ-/0/1790357238059?e=3D17920= 22400&v=3Dbeta&t=3DaoOa5jmLZqeeVLkgX0-3dF56hCTuinnuU2SyHYFb4Wc" sty= le=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic= ; display: block; width: 100%; max-width: 100%;"> </figure> </div> <div dat= a-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading= -open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size:= 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"littl= e-text-block" style=3D"font-weight: 700;">Why Technical Buyers Can Be Harde= r To Reach With Traditional B2B Marketing (Forbes)=C2=A0</span> </p> </div>= <div data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-m= d leading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; f= ont-size: 16px; line-height: 1.5;"> <span class data-test-id=3D"little-text= -block">Technology marketers have long wrestled with a familiar question: W= hy are technical buyers engaging with content but waiting until much later = in their journey to identify themselves or speak with sales? Technical buye= rs are often described as difficult to reach, but a better way to understan= d them is as deliberate and evidence-driven. </span><span class data-test-i= d=3D"little-text-block"><a href=3D"https://www.linkedin.com/in/d503/?isSelf= Profile=3Dfalse" target=3D"_blank" class=3D"inline no-underline cursor-poin= ter text-color-link font-bold" data-test-id=3D"publishing-text-block-link" = style=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-si= ze-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; color:= #0a66c2; text-decoration-line: none;">David Steifman</a></span><span class= data-test-id=3D"little-text-block">, Forbes Councils Member, outlines fact= ors that influence how technical buyers shop, and what to do about it. </sp= an><span class data-test-id=3D"little-text-block"><a href=3D"https://www.fo= rbes.com/councils/forbesbusinesscouncil/2026/09/24/why-technical-buyers-can= -be-harder-to-reach-with-traditional-b2b-marketing/" target=3D"_blank" clas= s=3D"inline no-underline cursor-pointer text-color-link font-bold" data-tes= t-id=3D"publishing-text-block-link" style=3D"text-decoration: none; -webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; curso= r: pointer; font-weight: 600; color: #0a66c2; text-decoration-line: none;">= Read the article.=C2=A0</a></span> </p> </div> <span>...</span> </td> </tr>= <tr> <td class=3D"pt-2 no-underline" style=3D"-webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p= t; padding-top: 16px; text-decoration-line: none;"> <table role=3D"presenta= tion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" class=3D"email-button series-content-preview__bottom-cta" data-te= st-id=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si= ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <t= r> <td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: = 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: = 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-signal= s-search-sense-humor-linkedin-for-mktg-rcnhc?lipi=3Durn%3Ali%3Apage%3Aemail= _email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&m= idToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email_se= ries_follow_newsletter_02-newsletter_content_preview-0-readmore_button_&= ;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_previe= w-0-readmore_button_-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lv= w-tn" target=3D"_blank" aria-label=3D"Abrir This Week in Marketing no Linke= dIn" class=3D"align-top no-underline " style=3D"color: #0a66c2; cursor: poi= nter; display: inline-block; text-decoration: none; -webkit-text-size-adjus= t: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decoration-l= ine: none; width: 100%;"> <table role=3D"presentation" valign=3D"top" borde= r=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"border-= separate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separat= e; width: 100%;"> <tbody> <tr> <td class=3D"btn-md btn-secondary-emphasis b= order-color-brand button-link leading-regular !min-h-[auto] !shadow-none bo= rder-1 border-solid font-sans" data-test-id=3D"newsletter-content-preview-r= edesign-bottom-cta" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-= adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-con= tent; border-radius: 24px; padding-top: 12px; padding-bottom: 12px; padding= -left: 24px; padding-right: 24px; text-align: center; font-size: 16px; font= -weight: 600; cursor: pointer; text-decoration-line: none; background-color= : rgba(0, 0, 0, 0); color: #0a66c2; border-width: 1px; border-style: solid;= border-color: #0a66c2; font-family: -apple-system, system-ui, BlinkMacSyst= emFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, = 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoj= i', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial,= sans-serif; line-height: 1.25; min-height: auto !important; box-shadow: 0 = 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin= .com/comm/pulse/week-marketing-signals-search-sense-humor-linkedin-for-mktg= -rcnhc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BV= %2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D= 0hPkkSJfkxnYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_c= ontent_preview-0-readmore_button_&trkEmail=3Deml-email_series_follow_ne= wsletter_02-newsletter_content_preview-0-readmore_button_-null-g48r~mul59lv= w~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" tabindex=3D"-1= " aria-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; curs= or: pointer; display: inline-block; text-decoration: none; -webkit-text-siz= e-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none; wid= th: 100%;"> <span class=3D"no-underline text-color-brand" style=3D"color: #= 0a66c2; text-decoration-line: none;"> Continue lendo no LinkedIn </span> </= a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </table> </td> <= /tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> <= /table> </td> </tr> </tbody> </table> </div> </td> </tr> <tr> <td class=3D"= bg-color-background-canvas pt-[10px]" style=3D"-webkit-text-size-adjust: 10= 0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p= t; background-color: #f3f2f0; padding-top: 10px;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" class=3D"text-xs p-3" style=3D"-webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; pad= ding: 24px; font-size: 12px;"> <tbody> <tr> <td class=3D"pb-1 m-0" data-tes= t-id=3D"email-footer__intended" style=3D"-webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; mar= gin: 0px; padding-bottom: 8px;"> Este e-mail foi enviado a Fabio J. Odon (C= EO & Brand Manager) </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D= "https://www.linkedin.com/help/linkedin/answer/4788?lang=3Dpt&lipi=3Dur= n%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2= BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&a= mp;trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-footerglimmer= &trkEmail=3Deml-email_series_follow_newsletter_02-SecurityHelp-0-footer= glimmer-null-g48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target= =3D"_blank" class=3D"text-inherit underline" style=3D"cursor: pointer; disp= lay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -= ms-text-size-adjust: 100%; color: inherit; text-decoration-line: underline;= ">Saiba por que inclu=C3=ADmos isso.</a> </td> </tr> <tr> <td class=3D"pb-1= m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; = mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: = 8px;">Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do Lin= kedIn. Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante.</td> </tr> = <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin:= 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/series-not= ifications/?action=3Dunsubscribe&memberToken=3DADoAAAALeXsBXxE9tthm5qew= cWzRgyMT6NsQ6pg&newsletterId=3D6916827065082134528&newsletterTitle= =3DThis Week in Marketing&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_f= ollow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&midToken=3DAQGiQ= 0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&ek=3Demail_series_follow_newslett= er_02&e=3Dg48r-mul59lvw-tn&eid=3Dg48r-mul59lvw-tn&m=3Dunsubscri= be&ts=3DfooterGlimmer&li=3D0&t=3Dplh" target=3D"_blank" class= =3D"text-inherit underline" style=3D"cursor: pointer; display: inline-block= ; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adju= st: 100%; color: inherit; text-decoration-line: underline;">Cancelar inscri= =C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a href=3D"https://www.lin= kedin.com/help/linkedin/answer/67?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aem= ail_email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR%2BbmqwlCtA%3D%3D&am= p;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1&trk=3Deml-email= _series_follow_newsletter_02-help-0-footerglimmer&trkEmail=3Deml-email_= series_follow_newsletter_02-help-0-footerglimmer-null-g48r~mul59lvw~tn-null= -null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" data-test-help-link cla= ss=3D"text-inherit underline" style=3D"cursor: pointer; display: inline-blo= ck; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad= just: 100%; color: inherit; text-decoration-line: underline;">Ajuda</a> </t= d> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -= ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; pa= dding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/comm/feed/?lipi=3D= urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BV%2BI78jqhQIOoR= %2BbmqwlCtA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D0hPkkSJfkxnYs1= &trk=3Deml-email_series_follow_newsletter_02-footer-0-logoGlimmer&t= rkEmail=3Deml-email_series_follow_newsletter_02-footer-0-logoGlimmer-null-g= 48r~mul59lvw~tn-null-null&eid=3Dg48r-mul59lvw-tn" target=3D"_blank" sty= le=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decorati= on: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <im= g src=3D"https://static.licdn.com/aero-v1/sc/h/9ehe6n39fa07dc5edzv0rla4e" a= lt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] image-rendering-crisp" sty= le=3D"outline: none; text-decoration: none; image-rendering: -moz-crisp-edg= es; image-rendering: -o-crisp-edges; image-rendering: -webkit-optimize-cont= rast; image-rendering: crisp-edges; -ms-interpolation-mode: nearest-neighbo= r; display: block; height: 14px; width: 56px;" width=3D"56" height=3D"14"> = </a> </td> </tr> <tr> <td data-test-copyright-text style=3D"-webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab= le-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unlimited Company, Wilton Pl= aza, Wilton Place, Dublin 2 - Irlanda. LinkedIn =C3=A9 um nome comercial re= gistrado da LinkedIn Ireland Unlimited Company. <span data-test-trademarks-= text> LinkedIn e o logo do LinkedIn s=C3=A3o marcas registradas do LinkedIn= . </span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td>= </tr> </tbody> </table> </body> </html> ------=_Part_17899060_277213400.1790594026298--