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This Week in Marketing

Por LinkedIn for Marketing


Por LinkedIn for Marketing

   =20
   =20
    Leia este artigo no LinkedIn para participar da conversa
Leia no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-real-talk-buyers-results=
-linkedin-for-mktg-irrlc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow=
_newsletter_02%3BfvkwRc%2FESPe7ZyKc0NPX2A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&m=
idSig=3D3sORnac_C4xIs1&trk=3Deml-email_series_follow_newsletter_02-null-0-r=
ead_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-=
0-read_more_banner_cta_-null-g48r~muv5c9px~tg-null-null&eid=3Dg48r-muv5c9px=
-tg
 =20
Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin=
g=C2=A0 Buyers are craving something real. Real proof. Real expertise. Real=
 reasons to trust what they=E2=80=99re seeing and feel confident about what=
 they=E2=80=99re choosing. This week, we=E2=80=99re looking at what it take=
s to earn that trust, from helping people distinguish what=E2=80=99s credib=
le and creating content worth finding, to reaching the real people behind a=
 buying decision and measuring what actually moved them. What We=E2=80=99ll=
 Cover: Real trust: Why verification, credibility, and a distinct point of =
view are becoming more valuable in a noisier digital world. Real buyers: Wh=
y winning in B2B means reaching beyond one decision-maker to engage the ful=
l buying group. Real results: How marketers can look beyond the last click =
to understand what actually influenced a deal. What to Read=C2=A0 LinkedIn =
Launches New Tools to Fight Fake Recruiters (Wall Street Journal)=C2=A0 As =
frustration with fraud in the job search grows, LinkedIn is rolling out new=
 tools to help members separate what=E2=80=99s real from what isn=E2=80=99t=
. At the center of the updates: verification. Jessica Jensen, CMO at Linked=
In, shares how the company is helping build greater trust into the job sear=
ch. Read the post.=C2=A0 Why Your Brand Needs a Point of View AI Can't Repl=
icate (LinkedIn)=C2=A0 The new rules of AI search aren't that different fro=
m a strong content marketing strategy. If your content doesn't answer custo=
mer questions directly, it won't get cited. Davang Shah, VP, LMS Marketing =
at LinkedIn, covers why customer centricity matters more than ever. Read th=
e article. Win the Whole Buying Group, Win the Deal (WARC, LIONS Advisory, =
Bain & Company) Most B2B purchases are made by a group. The average B2B dea=
l now involves 22 stakeholders, each bringing different priorities, perspec=
tives, and levels of influence. Getting that group to agree on a choice isn=
't easy. Research finds that 40% to 60% of deals can end in no decision. Li=
nkedIn=E2=80=99s B2B Institute reports buyability is ensuring your business=
 is the right choice for the buying group by being discoverable, credible, =
and winnable. Download the full report.=C2=A0 How Zembl Closed the Attribut=
ion Gap and Unlocked 3.2x More Revenue Impact The buyer journey starts 124 =
days before a deal ever exists in the CRM, a full quarter of the journey ha=
ppening before your dashboards see it. Facing that blind spot as they scale=
d ABM, Australian energy brokerage Zembl rebuilt their measurement as a ful=
l-funnel system, rather than a dashboard that starts at the lead form. Link=
edIn=E2=80=99s Greg Willis outlines the full story. Read the blog post.=C2=
=A0 From Benchmarks to Blueprints: The LinkedIn Revenue Engine for B2B As B=
2B buying becomes more complex, marketers need a new playbook. Factors.AI, =
in partnership with LinkedIn, pulled together a report that explores what=
=E2=80=99s working now: engaging the full buying group, building influence =
before formal evaluation, connecting paid and organic, and measuring impact=
 beyond the last click. Download the blueprint.=C2=A0 What to Watch Matcha =
Monday: The Win-Rate Lever You Might Be Missing Diana Luu, VP of Sales at L=
inkedIn, just launched a new series called Matcha Mondays. And in her first=
 episode, there=E2=80=99s something unexpected brewing: research with Facto=
rs.ai suggests one of the biggest opportunities to improve win rates is eng=
aging more of the buying group. Watch the video.=C2=A0 Before the Last Clic=
k Last-touch attribution only tells part of the B2B buying story. Laura Erd=
em, Sales Director at Dreamdata explores how multi-touch measurement can he=
lp marketers understand what influenced an account across the full journey,=
 long before an opportunity becomes visible. Watch the video.=C2=A0 Human A=
ttention, AI Discovery Great content now has two jobs: capture people=E2=80=
=99s attention and give AI a reason to surface it. For marketers, that mean=
s creating work that=E2=80=99s compelling enough to read and clear enough t=
o be found. Yolanda Zaw, Global Head of LMS Content at LinkedIn, gives the =
full breakdown. Watch the video. =C2=A0=C2=A0 What to Know=C2=A0 Advertisin=
g Week Kicks off in New York This week, the entire ecosystem of marketing, =
media, technology and culture comes together, from global leaders and break=
through brands to creators, innovators and the people building what comes n=
ext. Learn more.=C2=A0 San Francisco Tech Week Comes to Life Tech Week brin=
gs founders, investors, and companies from around the world together, and i=
t all starts in San Francisco. For the fourth year running, the Bay Area co=
mes alive with seven days of events, ideas, and conversations with the peop=
le building what=E2=80=99s next. Learn more.
Continue lendo no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-real-talk-buyers-results=
-linkedin-for-mktg-irrlc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow=
_newsletter_02%3BfvkwRc%2FESPe7ZyKc0NPX2A%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&m=
idSig=3D3sORnac_C4xIs1&trk=3Deml-email_series_follow_newsletter_02-newslett=
er_content_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_foll=
ow_newsletter_02-newsletter_content_preview_text-0-readmore_button_-null-g4=
8r~muv5c9px~tg-null-null&eid=3Dg48r-muv5c9px-tg
 =20
     =20

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-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/=
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> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1=
00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www=
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0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t;"> <a href=3D"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?l=
ipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BfvkwRc%2F=
ESPe7ZyKc0NPX2A%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3sORnac_C4=
xIs1&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_pre=
view-0-author_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newslet=
ter_content_preview-0-author_-null-g48r~muv5c9px~tg-null-null&amp;eid=3Dg48=
r-muv5c9px-tg" target=3D"_blank" class=3D"no-underline ml-1" style=3D"color=
: #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -=
webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; margin-left: 8px=
; text-decoration-line: none;"> <span class=3D"font-sans font-bold text-sm =
mb-3 text-color-text-low-emphasis leading-regular" style=3D"margin-bottom: =
24px; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI'=
, Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Can=
tarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoj=
i', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-=
size: 14px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);=
"> LinkedIn for Marketing </span> </a> </td> </tr> </tbody> </table> </td> =
</tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -ms-=
text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; paddi=
ng-bottom: 8px;"> <div class=3D"p-3 bg-color-surface-tint rounded-md font-s=
ans" data-test-id=3D"newsletter-cta-banner" style=3D"border-radius: 8px; ba=
ckground-color: #f5f7f9; padding: 24px; font-family: -apple-system, system-=
ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', =
Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji'=
, 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', H=
elvetica, Arial, sans-serif;"> <div class=3D"mb-1.5" style=3D"margin-bottom=
: 12px;"> <span class=3D"text-md leading-regular font-bold text-color-text"=
 style=3D"font-size: 16px; font-weight: 600; line-height: 1.25; color: rgba=
(0, 0, 0, 0.9);"> Leia este artigo no LinkedIn para participar da conversa =
</span> </div> <table role=3D"presentation" valign=3D"top" border=3D"0" cel=
lspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button " dat=
a-test-id=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-tex=
t-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody=
> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adju=
st: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspa=
ce: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-re=
al-talk-buyers-results-linkedin-for-mktg-irrlc?lipi=3Durn%3Ali%3Apage%3Aema=
il_email_series_follow_newsletter_02%3BfvkwRc%2FESPe7ZyKc0NPX2A%3D%3D&amp;m=
idToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3sORnac_C4xIs1&amp;trk=3Deml-email_se=
ries_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta=
_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_p=
review-0-read_more_banner_cta_-null-g48r~muv5c9px~tg-null-null&amp;eid=3Dg4=
8r-muv5c9px-tg" target=3D"_blank" aria-label=3D"Abrir este artigo no Linked=
In" class=3D"align-top no-underline " style=3D"color: #0a66c2; cursor: poin=
ter; display: inline-block; text-decoration: none; -webkit-text-size-adjust=
: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decoration-li=
ne: none;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" width=3D"auto" class=3D"border-separate " sty=
le=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate;"> <tbody> <=
tr> <td class=3D"btn-sm btn-primary border-color-brand button-link leading-=
regular !min-h-[auto] !shadow-none border-1 border-solid" style=3D"-webkit-=
text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; =
mso-table-rspace: 0pt; height: min-content; border-radius: 24px; padding-to=
p: 7px; padding-bottom: 7px; padding-left: 16px; padding-right: 16px; text-=
align: center; font-size: 14px; font-weight: 600; cursor: pointer; text-dec=
oration-line: none; background-color: #0a66c2; color: #ffffff; border-width=
: 1px; border-style: solid; border-color: #0a66c2; line-height: 1.25; min-h=
eight: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !import=
ant;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-real-t=
alk-buyers-results-linkedin-for-mktg-irrlc?lipi=3Durn%3Ali%3Apage%3Aemail_e=
mail_series_follow_newsletter_02%3BfvkwRc%2FESPe7ZyKc0NPX2A%3D%3D&amp;midTo=
ken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3sORnac_C4xIs1&amp;trk=3Deml-email_series=
_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_cta_&am=
p;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_previ=
ew-0-read_more_banner_cta_-null-g48r~muv5c9px~tg-null-null&amp;eid=3Dg48r-m=
uv5c9px-tg" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class=3D=
"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inline-bl=
ock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-a=
djust: 100%; text-decoration-line: none;"> <span class=3D"no-underline text=
-white" style=3D"color: #ffffff; text-decoration-line: none;"> Ler no Linke=
dIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </=
table> </div> </td> </tr> <tr data-test-id=3D"newsletter-content-preview--c=
ontent"> <td dir=3D"ltr" class=3D"font-sans text-md leading-open text-syste=
m-gray-90" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1=
00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple-syst=
em, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'F=
ira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple C=
olor Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida=
 Grande', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5; =
color: #282828;"> <div data-test-id=3D"publishing-text-block"> <p class=3D"=
m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; ma=
rgin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"italic"=
 data-test-id=3D"little-text-block" style=3D"font-style: italic;">Written b=
y </span><span class=3D"italic" data-test-id=3D"little-text-block" style=3D=
"font-style: italic;"><a href=3D"https://www.linkedin.com/in/brooke-reotuta=
r/" target=3D"_blank" class=3D"inline no-underline cursor-pointer text-colo=
r-link font-bold" data-test-id=3D"publishing-text-block-link" style=3D"text=
-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10=
0%; display: inline; cursor: pointer; font-weight: 600; color: #0a66c2; tex=
t-decoration-line: none;">Brooke Reotutar,</a></span><span class=3D"italic"=
 data-test-id=3D"little-text-block" style=3D"font-style: italic;"> Senior C=
ontent Producer @ LinkedIn for Marketing</span><span class data-test-id=3D"=
little-text-block">=C2=A0</span> </p> </div> <div data-test-id=3D"publishin=
g-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-w=
eight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.=
5;"> <span class data-test-id=3D"little-text-block">Buyers are craving some=
thing real. Real proof. Real expertise. Real reasons to trust what they=E2=
=80=99re seeing and feel confident about what they=E2=80=99re choosing.</sp=
an> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-=
0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; marg=
in-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-id=
=3D"little-text-block">This week, we=E2=80=99re looking at what it takes to=
 earn that trust, from helping people distinguish what=E2=80=99s credible a=
nd creating content worth finding, to reaching the real people behind a buy=
ing decision and measuring what actually moved them.</span> </p> </div> <di=
v data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md le=
ading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-=
size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"=
little-text-block" style=3D"font-weight: 700;">What We=E2=80=99ll Cover:</s=
pan> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m=
-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; mar=
gin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-i=
d=3D"little-text-block"> <ul class=3D"block mt-2 mr-0 ml-3 p-0" data-test-i=
d=3D"little-template-list-unordered" style=3D"margin-left: 24px; margin-rig=
ht: 0px; margin-top: 16px; display: block; padding: 0px;"> <li class=3D"mt-=
1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-left: 16=
px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282828;"> =
<span class data-test-id=3D"little-text-block">Real trust: Why verification=
, credibility, and a distinct point of view are becoming more valuable in a=
 noisier digital world.</span> </li> <li class=3D"mt-1.5 ml-2 text-md leadi=
ng-open text-system-gray-90" style=3D"margin-left: 16px; margin-top: 12px; =
font-size: 16px; line-height: 1.5; color: #282828;"> <span class data-test-=
id=3D"little-text-block">Real buyers: Why winning in B2B means reaching bey=
ond one decision-maker to engage the full buying group.</span> </li> <li cl=
ass=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margi=
n-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #=
282828;"> <span class data-test-id=3D"little-text-block">Real results: How =
marketers can look beyond the last click to understand what actually influe=
nced a deal.</span> </li> </ul> </span> </p> </div> <hr data-test-id=3D"pub=
lishing-divider-block" class=3D"my-1 h-[1px] border-0 bg-system-gray-60" st=
yle=3D"margin-top: 8px; margin-bottom: 8px; height: 1px; border-width: 0; b=
ackground-color: #8c8c8c;"> <div data-test-id=3D"publishing-text-block"> <h=
2 data-test-id=3D"publishing-text-block-h1" class=3D"font-bold m-0 text-lg =
text-system-gray-90 py-1 leading-regular" style=3D"margin: 0px; padding-top=
: 8px; padding-bottom: 8px; font-size: 20px; font-weight: 600; line-height:=
 1.25; color: #282828;"> <span class data-test-id=3D"little-text-block">Wha=
t to Read=C2=A0</span> </h2> </div> <div data-test-id=3D"publishing-text-bl=
ock"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 40=
0; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <spa=
n class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-wei=
ght: 700;">LinkedIn Launches New Tools to Fight Fake Recruiters (Wall Stree=
t Journal)=C2=A0</span> </p> </div> <div data-test-id=3D"publishing-text-bl=
ock"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 40=
0; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <spa=
n class data-test-id=3D"little-text-block">As frustration with fraud in the=
 job search grows, LinkedIn is rolling out new tools to help members separa=
te what=E2=80=99s real from what isn=E2=80=99t. At the center of the update=
s: verification. Jessica Jensen, CMO at LinkedIn, shares how the company is=
 helping build greater trust into the job search. </span><span class data-t=
est-id=3D"little-text-block"><a href=3D"https://lnkd.in/p/g4h2_ezD" target=
=3D"_blank" class=3D"inline no-underline cursor-pointer text-color-link fon=
t-bold" data-test-id=3D"publishing-text-block-link" style=3D"text-decoratio=
n: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; displa=
y: inline; cursor: pointer; font-weight: 600; color: #0a66c2; text-decorati=
on-line: none;">Read the post.=C2=A0</a></span> </p> </div> <div data-test-=
id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" =
style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; =
line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-=
block" style=3D"font-weight: 700;">Why Your Brand Needs a Point of View AI =
Can't Replicate (LinkedIn)=C2=A0</span> </p> </div> <div data-test-id=3D"pu=
blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D=
"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei=
ght: 1.5;"> <span class data-test-id=3D"little-text-block">The new rules of=
 AI search aren't that different from a strong content marketing strategy. =
If your content doesn't answer customer questions directly, it won't get ci=
ted. </span><span class data-test-id=3D"little-text-block"><a href=3D"https=
://www.linkedin.com/in/davang-shah/" target=3D"_blank" class=3D"inline no-u=
nderline cursor-pointer text-color-link font-bold" data-test-id=3D"publishi=
ng-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adjus=
t: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font=
-weight: 600; color: #0a66c2; text-decoration-line: none;">Davang Shah</a><=
/span><span class data-test-id=3D"little-text-block">, VP, LMS Marketing at=
 LinkedIn, covers why customer centricity matters more than ever. </span><s=
pan class data-test-id=3D"little-text-block"><a href=3D"https://www.linkedi=
n.com/business/marketing/blog/ai-search/why-your-brand-needs-a-point-of-vie=
w-artificial-intelligence-cant-replicate" target=3D"_blank" class=3D"inline=
 no-underline cursor-pointer text-color-link font-bold" data-test-id=3D"pub=
lishing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-=
adjust: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer;=
 font-weight: 600; color: #0a66c2; text-decoration-line: none;">Read the ar=
ticle.</a></span> </p> </div> <span>...</span> </td> </tr> <tr> <td class=
=3D"pt-2 no-underline" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:=
 16px; text-decoration-line: none;"> <table role=3D"presentation" valign=3D=
"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=
=3D"email-button series-content-preview__bottom-cta" data-test-id=3D"email-=
button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=
=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-tex=
t-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a hre=
f=3D"https://www.linkedin.com/comm/pulse/week-marketing-real-talk-buyers-re=
sults-linkedin-for-mktg-irrlc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_f=
ollow_newsletter_02%3BfvkwRc%2FESPe7ZyKc0NPX2A%3D%3D&amp;midToken=3DAQGiQ0J=
g6wmBAQ&amp;midSig=3D3sORnac_C4xIs1&amp;trk=3Deml-email_series_follow_newsl=
etter_02-newsletter_content_preview-0-readmore_button_&amp;trkEmail=3Deml-e=
mail_series_follow_newsletter_02-newsletter_content_preview-0-readmore_butt=
on_-null-g48r~muv5c9px~tg-null-null&amp;eid=3Dg48r-muv5c9px-tg" target=3D"_=
blank" aria-label=3D"Abrir This Week in Marketing no LinkedIn" class=3D"ali=
gn-top no-underline " style=3D"color: #0a66c2; cursor: pointer; display: in=
line-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text=
-size-adjust: 100%; vertical-align: top; text-decoration-line: none; width:=
 100%;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"border-separate " style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"=
> <tbody> <tr> <td class=3D"btn-md btn-secondary-emphasis border-color-bran=
d button-link leading-regular !min-h-[auto] !shadow-none border-1 border-so=
lid font-sans" data-test-id=3D"newsletter-content-preview-redesign-bottom-c=
ta" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms=
o-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-rad=
ius: 24px; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; pad=
ding-right: 24px; text-align: center; font-size: 16px; font-weight: 600; cu=
rsor: pointer; text-decoration-line: none; background-color: rgba(0, 0, 0, =
0); color: #0a66c2; border-width: 1px; border-style: solid; border-color: #=
0a66c2; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe U=
I', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', C=
antarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Em=
oji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; lin=
e-height: 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #00=
00, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/=
week-marketing-real-talk-buyers-results-linkedin-for-mktg-irrlc?lipi=3Durn%=
3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BfvkwRc%2FESPe7ZyKc0=
NPX2A%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3sORnac_C4xIs1&amp;t=
rk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-rea=
dmore_button_&amp;trkEmail=3Deml-email_series_follow_newsletter_02-newslett=
er_content_preview-0-readmore_button_-null-g48r~muv5c9px~tg-null-null&amp;e=
id=3Dg48r-muv5c9px-tg" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"tru=
e" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display=
: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-=
text-size-adjust: 100%; text-decoration-line: none; width: 100%;"> <span cl=
ass=3D"no-underline text-color-brand" style=3D"color: #0a66c2; text-decorat=
ion-line: none;"> Continue lendo no LinkedIn </span> </a> </td> </tr> </tbo=
dy> </table> </a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </tabl=
e> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> =
</tbody> </table> </div> </td> </tr> <tr> <td class=3D"bg-color-background-=
canvas pt-[10px]" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color:=
 #f3f2f0; padding-top: 10px;"> <table role=3D"presentation" valign=3D"top" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"te=
xt-xs p-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1=
00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 24px; font-size=
: 12px;"> <tbody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-footer_=
_intended" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1=
00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bot=
tom: 8px;"> Este e-mail foi enviado a Fabio J. Odon (CEO &amp; Brand Manage=
r) </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjus=
t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac=
e: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin=
.com/help/linkedin/answer/4788?lang=3Dpt&amp;lipi=3Durn%3Ali%3Apage%3Aemail=
_email_series_follow_newsletter_02%3BfvkwRc%2FESPe7ZyKc0NPX2A%3D%3D&amp;mid=
Token=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3sORnac_C4xIs1&amp;trk=3Deml-email_seri=
es_follow_newsletter_02-SecurityHelp-0-footerglimmer&amp;trkEmail=3Deml-ema=
il_series_follow_newsletter_02-SecurityHelp-0-footerglimmer-null-g48r~muv5c=
9px~tg-null-null&amp;eid=3Dg48r-muv5c9px-tg" target=3D"_blank" class=3D"tex=
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ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=
=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn. Outras pessoas =
podem ver que voc=C3=AA =C3=A9 assinante.</td> </tr> <tr> <td class=3D"pb-1=
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mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: =
8px;"> <a href=3D"https://www.linkedin.com/series-notifications/?action=3Du=
nsubscribe&amp;memberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&amp;ne=
wsletterId=3D6916827065082134528&amp;newsletterTitle=3DThis Week in Marketi=
ng&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3Bf=
vkwRc%2FESPe7ZyKc0NPX2A%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D3s=
ORnac_C4xIs1&amp;ek=3Demail_series_follow_newsletter_02&amp;e=3Dg48r-muv5c9=
px-tg&amp;eid=3Dg48r-muv5c9px-tg&amp;m=3Dunsubscribe&amp;ts=3DfooterGlimmer=
&amp;li=3D0&amp;t=3Dplh" target=3D"_blank" class=3D"text-inherit underline"=
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ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inherit; t=
ext-decoration-line: underline;">Cancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=
=A0=C2=B7=C2=A0=C2=A0 <a href=3D"https://www.linkedin.com/help/linkedin/ans=
wer/67?lang=3Dpt&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new=
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mp;midSig=3D3sORnac_C4xIs1&amp;trk=3Deml-email_series_follow_newsletter_02-=
help-0-footerglimmer&amp;trkEmail=3Deml-email_series_follow_newsletter_02-h=
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ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inherit; t=
ext-decoration-line: underline;">Ajuda</a> </td> </tr> <tr> <td class=3D"pb=
-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms=
o-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <a href=
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llow_newsletter_02-footer-0-logoGlimmer&amp;trkEmail=3Deml-email_series_fol=
low_newsletter_02-footer-0-logoGlimmer-null-g48r~muv5c9px~tg-null-null&amp;=
eid=3Dg48r-muv5c9px-tg" target=3D"_blank" style=3D"color: #0a66c2; cursor: =
pointer; display: inline-block; text-decoration: none; -webkit-text-size-ad=
just: 100%; -ms-text-size-adjust: 100%;"> <img src=3D"https://static.licdn.=
com/aero-v1/sc/h/9ehe6n39fa07dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"block=
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ration: none; image-rendering: -moz-crisp-edges; image-rendering: -o-crisp-=
edges; image-rendering: -webkit-optimize-contrast; image-rendering: crisp-e=
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x; width: 56px;" width=3D"56" height=3D"14"> </a> </td> </tr> <tr> <td data=
-test-copyright-text style=3D"-webkit-text-size-adjust: 100%; -ms-text-size=
-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> =C2=A9 2026 =
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2 - =
Irlanda. LinkedIn =C3=A9 um nome comercial registrado da LinkedIn Ireland U=
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