Return-Path: Delivered-To: fabio@bewonderful.com.br Received: from cloud.mkt.tools by cloud.mkt.tools with LMTP id /YMaE94SzmrKdQEAaNiWHg (envelope-from ) for ; Tue, 13 Oct 2026 08:15:42 -0300 Return-path: Envelope-to: fabio@bewonderful.com.br Delivery-date: Tue, 13 Oct 2026 08:15:42 -0300 Received: from maile-df.linkedin.com ([108.174.6.206]:33972) by cloud.mkt.tools with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.100.1) (envelope-from ) id 1xGaTq-00000000Onm-08Uh for fabio@bewonderful.com.br; Tue, 13 Oct 2026 08:15:42 -0300 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=maile.linkedin.com; s=d2048-202308-0e; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=tS4z5V6EdQfWuxouv+B50vUZHOd4sJmHtvDEdUS0CR4=; b=BV3VpamIRob+0ifHwld2LEA8goOfCwKwK/ksiQ6RPUWnmm2InJjLJdfhvHi9zlDpNb3PgDCYgnTrD 9gpCQv0sTlOImWH1VoCh3uRiMDGWV16Z3aDwzoRYQV9UhzXODtF5lyrHTOt/AgFPCk965nDS8R3wCp X+Q4GVi52v89wnoGyq66QdnBZuGwQgUIzxnQy6AuCam1F035DxDJlmUmSWh+/Ye256HhLomOtsdm72 x7dBpBz99223HjamB4u/VhbBJtRsMLsKTBkxxC2nOwU2KnjW4FZIRuQuH14NrJEM3bGRSKkF8bp/qv +guF9jwQV4dq8HsJPN/LKolsdvv9tYw== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=linkedin.com; s=d2048-202308-00; h=list-unsubscribe-post:list-unsubscribe:x-linkedin-fbl:x-linkedin-template: x-linkedin-class:to:content-type:mime-version:subject:message-id:from:date: from; bh=tS4z5V6EdQfWuxouv+B50vUZHOd4sJmHtvDEdUS0CR4=; b=0GWwyP5+914/UsayGfovlGAfLdGLZvslVrAA3VCTzLEb8Un2P1PUZHoQ+yyOGynWoS/HA6Bt9L970 ZKJmuAAmY8uwfke6a1k3hy7pTpbE11Xs/9SULGBUvUGiqk0ZGZBLK//IbaYqAjahRlZI8oOvvQ65OJ Xc7GjvFvFVj2szHRgzWU1F+nAkPK/J+GoS/6exfTpt11QaV1NtqDKFvPaSSMtTPlLNdh22pjawoUlE zfZQuR9y+mOt63c9MP+VVEDB9uqBKlMjvYtyfdCfu9o2XlO0hUsw0YCNTSuBEHXoUBu/GlWhF3LkpO 1adJg7RhzirUBSp1f3IlVH6tssQcRXg== Date: Tue, 13 Oct 2026 11:14:02 +0000 (UTC) From: LinkedIn for Marketing via LinkedIn Message-ID: <1255940442.29559820.1791890042315@lor1-app160641.prod.linkedin.com> Subject: This Week in Marketing: Follow the Breadcrumbs MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_29559816_1689740356.1791890042313" To: "Fabio J. Odon" X-LinkedIn-Class: EMAIL-DEFAULT X-LinkedIn-Template: email_series_follow_newsletter_02 X-LinkedIn-fbl: m2-aszyh52pp1k3j12nib54j43e2p1s0k8rh4sfkjxv0vpkthhiocy4sgz2n9d62m2ibdhc8c0fosqdph4o7b9fbq843vvzf9okc8oh11 X-LinkedIn-Id: g48r-mv6kwu7i-4e List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click Require-Recipient-Valid-Since: fabio@bewonderful.com.br; Wed, 31 Dec 1969 23:59:59 +0000 ------=_Part_29559816_1689740356.1791890042313 Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: text-body This Week in Marketing Por LinkedIn for Marketing Por LinkedIn for Marketing =20 =20 Leia este artigo no LinkedIn para participar da conversa Leia no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-follow-breadcrumbs-linke= din-for-mktg-gz9tc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl= etter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D= 3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-null-0-read_more= _banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-0-read_m= ore_banner_cta_-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e =20 Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin= g=C2=A0 This Week in Marketing: Follow the Breadcrumbs B2B buyers today rar= ely leave a perfectly straight trail. A click here, a colleague=E2=80=99s r= ecommendation there. An executive post that sparks a conversation, or a pie= ce of research that quietly makes its way into the group chat. By the time = someone fills out a demo form, plenty has already happened behind the scene= s. This week, we=E2=80=99re following the breadcrumbs to better understand = what influences a B2B decision, who=E2=80=99s involved along the way, and w= hich signals can help marketers connect their work back to real business re= sults. What We=E2=80=99ll Cover: Follow the signals: Look beyond the last c= lick to understand what actually contributed to pipeline. Find the hidden i= nfluencers: Reach the people shaping a buying decision before anyone fills = out a form. Listen to the human voices: Explore why employees, leaders, and= creators can play an outsized role in getting people to pay attention. Wha= t to Read=C2=A0 The B2B Performance Principles: What Actually Drives Pipeli= ne on LinkedIn=C2=A0 B2B buyers research vendors long before they talk to s= ales, and marketing budgets face more scrutiny every quarter. To help marke= ters get maximum return on their marketing investment across the long and c= omplex B2B buying cycle, LinkedIn has developed the B2B Performance Princip= les. Kristen Gillespie, Director of Product Marketing at LinkedIn outlines = the five principles that are the connected fundamentals for turning LinkedI= n marketing campaigns into pipeline and revenue. Read the article.=C2=A0 Ho= w B2B Marketers Misunderstand Their Customers (MIT Sloan Management Review)= =C2=A0 It=E2=80=99s common that consumer marketing strategy is based on emo= tion, however, B2B marketing has historically focused on sales pitches base= d on product specs, value propositions, and vendor comparisons. However, Dr= . Marcus Collins discusses a study of B2B purchasing that found something s= urprising: B2B buying decisions are often driven by considerations that are= n=E2=80=99t purely rational, and that they=E2=80=99re heavily influenced by= individuals marketers aren=E2=80=99t even reaching. Read the full article.= LinkedIn Pros Have Found A New Key to Getting Opportunities: Selfies (Busi= ness Insider) For some LinkedIn creators, specifically Gen-Z, candid selfie= s and unscripted videos are doing more than driving engagement. They=E2=80= =99re opening doors to speaking opportunities, new jobs, and other career-d= efining moments. This article by Business Insider=E2=80=99s Katherine Li co= vers a key insight: posting this way once felt awkward on a platform filled= with bosses, colleagues, and potential employers. Now, it=E2=80=99s increa= singly becoming part of how professionals stand out. Read the article. The = Cost of Staying Invisible =E2=80=9CROI discussions usually focus on the pos= sible return from posting. They rarely consider what a company loses by rem= aining absent.=E2=80=9D Dani Markovitz, CCO at marketing agency Shake Conte= nt, explores why employee and leadership posts are becoming a powerful tool= to shaping buyer decisions, more so than content coming straight from a br= and page. Read the article. =C2=A0=C2=A0 What to Watch=C2=A0 Promoting Your= Presence at Industry Events on LinkedIn (Webinar) Industry events bring va= luable audiences, expertise, and moments together. But their impact doesn= =E2=80=99t have to begin and end at the venue. Join LinkedIn to explore how= to get more from your next conference, summit, or trade show, whether your= company is attending, speaking, exhibiting, or hosting an experience. You= =E2=80=99ll leave with practical ideas to help turn your next industry even= t into a connected marketing opportunity. Date: Thursday, Oct 29, 2026 Regi= ster for the webinar B2Believe Virtual - Outperform the Norm (Virtual Event= ) B2B buying has changed, and so has what drives true business impact. Defa= ulting to the norm isn't moving the pipeline anymore. Evaluating performanc= e by CPL, running campaigns in isolation, waiting for buyers to raise their= hand, none of it works like it used to. At B2Believe, LinkedIn's virtual f= lagship event for B2B marketers, we'll share the blueprint for outperforman= ce: connecting marketing to real revenue, not just clicks. Plus, join a fir= eside chat with Allyson Felix, 5X Olympian on what it takes to perform at a= n elite level while navigating change and staying focused on the outcomes t= hat matter. Date: Friday, December 4th, 2026 Save your spot =C2=A0 What to = Know=C2=A0 World=E2=80=99s Top AI Marketing Experts to Take the Stage in Lo= ndon Profound=E2=80=99s Zero Click event brings together trailblazers in th= e AI space to discuss new research, share playbooks and best practices, and= connect with other leaders in the industry. The event takes place on Thurs= day, October 22nd. Request your spot, or watch highlights from Zero Click N= ew York, here. LinkedIn Launches Training: How to Build an Effective Video = Strategy The LinkedIn Marketing Academy's Video Pathway is designed to help= you understand LinkedIn=E2=80=99s video solutions and expand your video ma= rketing knowledge. Learn at your own pace and focus on the video topics mos= t relevant to you and your marketing goals. Start the Video Pathway. Continue lendo no LinkedIn https://www.linkedin.com/comm/pulse/week-marketing-follow-breadcrumbs-linke= din-for-mktg-gz9tc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl= etter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D= 3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_conte= nt_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_follow_newsl= etter_02-newsletter_content_preview_text-0-readmore_button_-null-g48r~mv6kw= u7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e =20 =20 ---------------------------------------- Este e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) Saiba por que inclu=C3=ADmos isso: https://www.linkedin.com/help/linkedin/a= nswer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new= sletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig= =3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-SecurityHelp-= 0-textfooterglimmer&trkEmail=3Deml-email_series_follow_newsletter_02-Securi= tyHelp-0-textfooterglimmer-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kw= u7i-4e Voc=C3=AA est=C3=A1 recebendo e-mails de notifica=C3=A7=C3=A3o do LinkedIn.= Outras pessoas podem ver que voc=C3=AA =C3=A9 assinante. 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LinkedIn e o logo do LinkedIn s=C3=A3o marcas registradas do LinkedIn. ------=_Part_29559816_1689740356.1791890042313 Content-Type: text/html;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-ID: html-body <= head> </t= itle> <style> @media (max-width: 512px) { .mercado-container { width: 100% = !important; } } </style> <style> @media (max-width: 480px) { .inline-button, .inline-button tabl= e { display: none !important; } .full-width-button, .full-width-button table { display: table != important; } } @media (max-width: 320px) { .games-notification-badge { display: none !important; } } </style> <style>body {font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S= ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;}</style> <!--[if mso]><style type=3D"text/css"> </styl= e><![endif]--> <!--[if IE]><style type=3D"text/css"> </style><![endif]--> <= /head> <body dir=3D"ltr" class=3D"font-sans bg-color-background-canvas w-fu= ll m-0 p-0 pt-1" style=3D"-webkit-text-size-adjust: 100%; 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text-decoration: none; -ms-interpolatio= n-mode: bicubic; height: 37px; width: 101px;" width=3D"101" height=3D"37"> = </a> </td> <td valign=3D"middle" align=3D"right" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt;"> <table role=3D"presentation" valign=3D"top" border=3D"0" ce= llspacing=3D"0" cellpadding=3D"0" width=3D"auto" data-test-header-notificat= ion-badges style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td align= =3D"right" valign=3D"middle" class=3D"px-0.5" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt; padding-left: 4px; padding-right: 4px;"> <a href=3D"https://www.= linkedin.com/comm/messaging/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo= llow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6w= mBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newslett= er_02-header-0-messaging_glimmer&trkEmail=3Deml-email_series_follow_new= sletter_02-header-0-messaging_glimmer-null-g48r~mv6kwu7i~4e-null-null&e= id=3Dg48r-mv6kwu7i-4e" target=3D"_blank" class=3D"h-[25px]" style=3D"color:= #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <= img alt=3D"Messaging icon" src=3D"https://static.licdn.com/aero-v1/sc/h/rh7= ssquk5xdn9epcp7y7b5s6" class=3D"h-[25px]" style=3D"outline: none; text-deco= ration: none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"= > </a> </td> <td align=3D"right" valign=3D"middle" class=3D"px-0.5" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 4px; padding-right: 4px;">= <a href=3D"https://www.linkedin.com/comm/mynetwork/?lipi=3Durn%3Ali%3Apage= %3Aemail_email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&a= mp;midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-emai= l_series_follow_newsletter_02-header-0-my_network_glimmer&trkEmail=3Dem= l-email_series_follow_newsletter_02-header-0-my_network_glimmer-null-g48r~m= v6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank" class=3D= "h-[25px]" style=3D"color: #0a66c2; cursor: pointer; display: inline-block;= text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; height: 25px;"> <img alt=3D"Mynetwork icon" src=3D"https://static.= licdn.com/aero-v1/sc/h/90lul9r9eny8abld0lh202esc" class=3D"h-[25px]" style= =3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; = height: 25px;" height=3D"25"> </a> </td> <td align=3D"right" valign=3D"midd= le" class=3D"px-0.5" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size= -adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: = 4px; padding-right: 4px;"> <a href=3D"https://www.linkedin.com/comm/notific= ations/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B= RXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6= lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-header-0-notifi= cations_glimmer&trkEmail=3Deml-email_series_follow_newsletter_02-header= -0-notifications_glimmer-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6= kwu7i-4e" target=3D"_blank" class=3D"h-[25px]" style=3D"color: #0a66c2; cur= sor: pointer; display: inline-block; text-decoration: none; -webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; height: 25px;"> <img alt=3D"No= tifications icon" src=3D"https://static.licdn.com/aero-v1/sc/h/eh1e9j5bszh6= p379hn269p3ps" class=3D"h-[25px]" style=3D"outline: none; text-decoration: = none; -ms-interpolation-mode: bicubic; height: 25px;" height=3D"25"> </a> <= /td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr>= <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-adjust: 100%; -ms-text-= size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-le= ft: 0px; padding-right: 0px; padding-bottom: 24px;"> <div> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= data-test-id=3D"newsletter-entity-lockup" class=3D"px-3 pt-1" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px; paddin= g-top: 8px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cell= spacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"font-sans" style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, system-ui, Blin= kMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, = Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe= UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica= , Arial, sans-serif;"> <tbody> <tr> <td valign=3D"top" class=3D"pr-1 w-6" s= tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab= le-lspace: 0pt; mso-table-rspace: 0pt; width: 48px; padding-right: 8px;" wi= dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065= 082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%= 3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3= a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-newsletter_en= tity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_series_follow_= newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-g48r~mv= 6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank" style=3D"= color: #0a66c2; cursor: pointer; display: inline-block; text-decoration: no= ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas= s=3D"inline-block relative bg-color-entity-ghost-background w-6 h-6 rounded= -md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series= -logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1649100076538= ?e=3D1793232000&v=3Dbeta&t=3DGRW1IcSVP0khxoLNfvA-QmTtLahjn9v_NbzLwl= 2UpY4" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; position: relative; displa= y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-= color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali= gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" = style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta= ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit= -text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;= mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett= ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_= newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&= amp;midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02= -newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail=3Deml-email_= series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct= a-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" target=3D"_bl= ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ= ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m= s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.= 5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co= lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f= ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0= .9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c= omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se= ries_follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQG= iQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_n= ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&trkEmail= =3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet= ter_entity_cta-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" = target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p= ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span = class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon= t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp= eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> = </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr= data-test-id=3D"newsletter-content-preview"> <td class=3D"px-3 pt-2" style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;= padding-top: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-tex= t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso= -table-rspace: 0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"= -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; overflow: hidden;"> <table role=3D"presentat= ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width= =3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style= =3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l= space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co= mm/pulse/week-marketing-follow-breadcrumbs-linkedin-for-mktg-gz9tc?lipi=3Du= rn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPyk= bEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&= trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-he= adline_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_con= tent_preview-0-headline_-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6= kwu7i-4e" target=3D"_blank" class=3D"w-full" style=3D"color: #0a66c2; curso= r: pointer; display: inline-block; text-decoration: none; -webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img class=3D"blo= ck w-full aspect-[744/400] object-cover overflow-hidden" data-test-id=3D"ne= wsletter-content-preview__cover-image" alt=3D"Imagem de capa da newsletter"= src=3D"https://media.licdn.com/dms/image/v2/D5612AQGKU05Kmh_URg/article-co= ver_image-shrink_720_1280/B56aEdRZyeK8AQ-/0/1791492464304?e=3D1793232000&am= p;v=3Dbeta&t=3D5wjgisjJZwhMBvAkjHHS0vfrz-TV5eY4Z5LCx1oGQgI" style=3D"ou= tline: none; text-decoration: none; -ms-interpolation-mode: bicubic; displa= y: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; object-fit:= cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-webkit-text-si= ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab= le-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <table role=3D"p= resentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= " width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj= ust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.= com/comm/pulse/week-marketing-follow-breadcrumbs-linkedin-for-mktg-gz9tc?li= pi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BRXTW4xOPRQ= iHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs= 1&trk=3Deml-email_series_follow_newsletter_02-newsletter_content_previe= w-0-title_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_= content_preview-0-title_-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6= kwu7i-4e" target=3D"_blank" class=3D"no-underline font-medium text-sm m-0 t= ext-system-gray-90" style=3D"cursor: pointer; display: inline-block; text-d= ecoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%= ; margin: 0px; font-size: 14px; font-weight: 500; color: #282828; text-deco= ration-line: none;"> <h2 class=3D"m-0 text-display-sm leading-regular text-= color-text font-bold font-sans" dir=3D"ltr" style=3D"margin: 0px; font-fami= ly: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helv= etica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid = Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI S= ymbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 24px; fon= t-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> This Week in= Marketing: Follow the Breadcrumbs </h2> </a> </td> </tr> <tr> <td style=3D= "-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa= ce: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" valign=3D"to= p" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" data-tes= t-id=3D"newsletter-author-lockup-redesign" class=3D"mt-1 mb-2" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt; margin-bottom: 16px; margin-top: 8px;"> <tbody>= <tr> <td valign=3D"middle" align=3D"left" class=3D"w-3" style=3D"-webkit-t= ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m= so-table-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D"https://www.li= nkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_= email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midTok= en=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_= follow_newsletter_02-newsletter_content_preview-0-author_&trkEmail=3Dem= l-email_series_follow_newsletter_02-newsletter_content_preview-0-author_-nu= ll-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank"= style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-deco= ration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;">= <img class=3D"inline-block relative bg-color-entity-ghost-background w-4 h= -4 align-middle" src=3D"https://media.licdn.com/dms/image/v2/D560BAQEJizgp-= XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ad= s_logo?e=3D1793232000&v=3Dbeta&t=3DEkg5D4agUiJkP96A_oDfGxlJGamzKCyq= z07qE6H3xtQ" alt=3D"Imagem do autor" style=3D"outline: none; text-decoratio= n: none; -ms-interpolation-mode: bicubic; position: relative; display: inli= ne-block; height: 32px; width: 32px; background-color: #eae6df; vertical-al= ign: middle;" width=3D"32" height=3D"32"> </a> </td> <td style=3D"-webkit-t= ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m= so-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/showcase/l= inkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsle= tter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&mi= dSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-newsl= etter_content_preview-0-author_&trkEmail=3Deml-email_series_follow_news= letter_02-newsletter_content_preview-0-author_-null-g48r~mv6kwu7i~4e-null-n= ull&eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank" class=3D"no-underline ml-= 1" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-de= coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;= margin-left: 8px; text-decoration-line: none;"> <span class=3D"font-sans f= ont-bold text-sm mb-3 text-color-text-low-emphasis leading-regular" style= =3D"margin-bottom: 24px; font-family: -apple-system, system-ui, BlinkMacSys= temFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen,= 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emo= ji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial= , sans-serif; font-size: 14px; font-weight: 600; line-height: 1.25; color: = rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a> </td> </tr> </tbo= dy> </table> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size= -adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table= -rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3 bg-color-surface-tin= t rounded-md font-sans" data-test-id=3D"newsletter-cta-banner" style=3D"bor= der-radius: 8px; background-color: #f5f7f9; padding: 24px; font-family: -ap= ple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica N= eue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', = 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol',= 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div class=3D"mb-1.5" sty= le=3D"margin-bottom: 12px;"> <span class=3D"text-md leading-regular font-bo= ld text-color-text" style=3D"font-size: 16px; font-weight: 600; line-height= : 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo no LinkedIn para part= icipar da conversa </span> </div> <table role=3D"presentation" valign=3D"to= p" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D= "email-button " data-test-id=3D"email-button" style=3D"-webkit-text-size-ad= just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs= pace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-we= bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: = 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/puls= e/week-marketing-follow-breadcrumbs-linkedin-for-mktg-gz9tc?lipi=3Durn%3Ali= %3Apage%3Aemail_email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%= 3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3De= ml-email_series_follow_newsletter_02-newsletter_content_preview-0-read_more= _banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-newslette= r_content_preview-0-read_more_banner_cta_-null-g48r~mv6kwu7i~4e-null-null&a= mp;eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank" aria-label=3D"Abrir este artig= o no LinkedIn" class=3D"align-top no-underline " style=3D"color: #0a66c2; c= ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-= size-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-de= coration-line: none;"> <table role=3D"presentation" valign=3D"top" border= =3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"auto" class=3D"border-s= eparate " style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10= 0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate= ;"> <tbody> <tr> <td class=3D"btn-sm btn-primary border-color-brand button-= link leading-regular !min-h-[auto] !shadow-none border-1 border-solid" styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24p= x; padding-top: 7px; padding-bottom: 7px; padding-left: 16px; padding-right= : 16px; text-align: center; font-size: 14px; font-weight: 600; cursor: poin= ter; text-decoration-line: none; background-color: #0a66c2; color: #ffffff;= border-width: 1px; border-style: solid; border-color: #0a66c2; line-height= : 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 = #0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-mar= keting-follow-breadcrumbs-linkedin-for-mktg-gz9tc?lipi=3Durn%3Ali%3Apage%3A= email_email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&= midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_s= eries_follow_newsletter_02-newsletter_content_preview-0-read_more_banner_ct= a_&trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_= preview-0-read_more_banner_cta_-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg= 48r-mv6kwu7i-4e" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" cla= ss=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inli= ne-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; text-decoration-line: none;"> <span class=3D"no-underline= text-white" style=3D"color: #ffffff; text-decoration-line: none;"> Ler no = LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbod= y> </table> </div> </td> </tr> <tr data-test-id=3D"newsletter-content-previ= ew--content"> <td dir=3D"ltr" class=3D"font-sans text-md leading-open text-= system-gray-90" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adju= st: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple= -system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue= ', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Ap= ple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'L= ucida Grande', Helvetica, Arial, sans-serif; font-size: 16px; line-height: = 1.5; color: #282828;"> <div data-test-id=3D"publishing-text-block"> <p clas= s=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0p= x; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"it= alic" data-test-id=3D"little-text-block" style=3D"font-style: italic;">Writ= ten by </span><span class=3D"italic" data-test-id=3D"little-text-block" sty= le=3D"font-style: italic;"><a href=3D"https://www.linkedin.com/in/brooke-re= otutar/" target=3D"_blank" class=3D"inline no-underline cursor-pointer text= -color-link font-bold" data-test-id=3D"publishing-text-block-link" style=3D= "text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjus= t: 100%; display: inline; cursor: pointer; font-weight: 600; color: #0a66c2= ; text-decoration-line: none;">Brooke Reotutar,</a></span><span class=3D"it= alic" data-test-id=3D"little-text-block" style=3D"font-style: italic;"> Sen= ior Content Producer @ LinkedIn for Marketing</span><span class data-test-i= d=3D"little-text-block">=C2=A0</span> </p> </div> <div data-test-id=3D"publ= ishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"f= ont-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-heigh= t: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" sty= le=3D"font-weight: 700;">This Week in Marketing: Follow the Breadcrumbs</sp= an> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m-= 0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; marg= in-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-id= =3D"little-text-block">B2B buyers today rarely leave a perfectly straight t= rail. A click here, a colleague=E2=80=99s recommendation there. An executiv= e post that sparks a conversation, or a piece of research that quietly make= s its way into the group chat. By the time someone fills out a demo form, p= lenty has already happened behind the scenes.</span> </p> </div> <div data-= test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-o= pen" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 1= 6px; line-height: 1.5;"> <span class data-test-id=3D"little-text-block">Thi= s week, we=E2=80=99re following the breadcrumbs to better understand what i= nfluences a B2B decision, who=E2=80=99s involved along the way, and which s= ignals can help marketers connect their work back to real business results.= </span> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class= =3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px= ; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class=3D"fon= t-[700]" data-test-id=3D"little-text-block" style=3D"font-weight: 700;">Wha= t We=E2=80=99ll Cover:</span> </p> </div> <div data-test-id=3D"publishing-t= ext-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weig= ht: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"= > <span class data-test-id=3D"little-text-block"> <ul class=3D"block mt-2 m= r-0 ml-3 p-0" data-test-id=3D"little-template-list-unordered" style=3D"marg= in-left: 24px; margin-right: 0px; margin-top: 16px; display: block; padding= : 0px;"> <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90"= style=3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-height= : 1.5; color: #282828;"> <span class=3D"font-[700]" data-test-id=3D"little-= text-block" style=3D"font-weight: 700;">Follow the signals:</span><span cla= ss data-test-id=3D"little-text-block"> Look beyond the last click to unders= tand what actually contributed to pipeline.</span> </li> <li class=3D"mt-1.= 5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-left: 16px= ; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282828;"> <s= pan class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font-w= eight: 700;">Find the hidden influencers:</span><span class data-test-id=3D= "little-text-block"> Reach the people shaping a buying decision before anyo= ne fills out a form.</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-= open text-system-gray-90" style=3D"margin-left: 16px; margin-top: 12px; fon= t-size: 16px; line-height: 1.5; color: #282828;"> <span class=3D"font-[700]= " data-test-id=3D"little-text-block" style=3D"font-weight: 700;">Listen to = the human voices:</span><span class data-test-id=3D"little-text-block"> Exp= lore why employees, leaders, and creators can play an outsized role in gett= ing people to pay attention.</span> </li> </ul> </span> </p> </div> <hr dat= a-test-id=3D"publishing-divider-block" class=3D"my-1 h-[1px] border-0 bg-sy= stem-gray-60" style=3D"margin-top: 8px; margin-bottom: 8px; height: 1px; bo= rder-width: 0; background-color: #8c8c8c;"> <div data-test-id=3D"publishing= -text-block"> <h2 data-test-id=3D"publishing-text-block-h1" class=3D"font-b= old m-0 text-lg text-system-gray-90 py-1 leading-regular" style=3D"margin: = 0px; padding-top: 8px; padding-bottom: 8px; font-size: 20px; font-weight: 6= 00; line-height: 1.25; color: #282828;"> <span class data-test-id=3D"little= -text-block">What to Read=C2=A0</span> </h2> </div> <div data-test-id=3D"pu= blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D= "font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei= ght: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" s= tyle=3D"font-weight: 700;">The B2B Performance Principles: What Actually Dr= ives Pipeline on LinkedIn=C2=A0</span> </p> </div> <div data-test-id=3D"pub= lishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"= font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-heig= ht: 1.5;"> <span class data-test-id=3D"little-text-block">B2B buyers resear= ch vendors long before they talk to sales, and marketing budgets face more = scrutiny every quarter. To help marketers get maximum return on their marke= ting investment across the long and complex B2B buying cycle, LinkedIn has = developed the B2B Performance Principles. </span><span class data-test-id= =3D"little-text-block"><a href=3D"https://www.linkedin.com/in/kristen-gille= spie-90452824/?isSelfProfile=3Dfalse" target=3D"_blank" class=3D"inline no-= underline cursor-pointer text-color-link font-bold" data-test-id=3D"publish= ing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adju= st: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; fon= t-weight: 600; color: #0a66c2; text-decoration-line: none;">Kristen Gillesp= ie</a></span><span class data-test-id=3D"little-text-block">, Director of P= roduct Marketing at LinkedIn outlines the five principles that are the conn= ected fundamentals for turning LinkedIn marketing campaigns into pipeline a= nd revenue. </span><span class data-test-id=3D"little-text-block"><a href= =3D"https://www.linkedin.com/business/marketing/blog/strategy-best-practice= s/b2b-performance-principles-outcomes" target=3D"_blank" class=3D"inline no= -underline cursor-pointer text-color-link font-bold" data-test-id=3D"publis= hing-text-block-link" style=3D"text-decoration: none; -webkit-text-size-adj= ust: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; fo= nt-weight: 600; color: #0a66c2; text-decoration-line: none;">Read the artic= le.=C2=A0</a></span> </p> </div> <span>...</span> </td> </tr> <tr> <td clas= s=3D"pt-2 no-underline" style=3D"-webkit-text-size-adjust: 100%; -ms-text-s= ize-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top= : 16px; text-decoration-line: none;"> <table role=3D"presentation" valign= =3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" cl= ass=3D"email-button series-content-preview__bottom-cta" data-test-id=3D"ema= il-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1= 00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valig= n=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-te= xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a hr= ef=3D"https://www.linkedin.com/comm/pulse/week-marketing-follow-breadcrumbs= -linkedin-for-mktg-gz9tc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow= _newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ= &midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_0= 2-newsletter_content_preview-0-readmore_button_&trkEmail=3Deml-email_se= ries_follow_newsletter_02-newsletter_content_preview-0-readmore_button_-nul= l-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank" = aria-label=3D"Abrir This Week in Marketing no LinkedIn" class=3D"align-top = no-underline " style=3D"color: #0a66c2; cursor: pointer; display: inline-bl= ock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-a= djust: 100%; vertical-align: top; text-decoration-line: none; width: 100%;"= > <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0= " cellpadding=3D"0" width=3D"100%" class=3D"border-separate " style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"> <tbody= > <tr> <td class=3D"btn-md btn-secondary-emphasis border-color-brand button= -link leading-regular !min-h-[auto] !shadow-none border-1 border-solid font= -sans" data-test-id=3D"newsletter-content-preview-redesign-bottom-cta" styl= e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-= lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24p= x; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; padding-rig= ht: 24px; text-align: center; font-size: 16px; font-weight: 600; cursor: po= inter; text-decoration-line: none; background-color: rgba(0, 0, 0, 0); colo= r: #0a66c2; border-width: 1px; border-style: solid; border-color: #0a66c2; = font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robo= to, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell= , 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'S= egoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-height= : 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 = #0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-mar= keting-follow-breadcrumbs-linkedin-for-mktg-gz9tc?lipi=3Durn%3Ali%3Apage%3A= email_email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&= midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_s= eries_follow_newsletter_02-newsletter_content_preview-0-readmore_button_&am= p;trkEmail=3Deml-email_series_follow_newsletter_02-newsletter_content_previ= ew-0-readmore_button_-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu= 7i-4e" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-u= nderline" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; = text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust= : 100%; text-decoration-line: none; width: 100%;"> <span class=3D"no-underl= ine text-color-brand" style=3D"color: #0a66c2; text-decoration-line: none;"= > Continue lendo no LinkedIn </span> </a> </td> </tr> </tbody> </table> </a= > </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <= /tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table= > <img alt role=3D"presentation" src=3D"https://www.linkedin.com/emimp/ip_W= npRNGNpMXRkalpyZDNVM2FTMDBaUT09OlpXMWhhV3hmYzJWeWFXVnpYMlp2Ykd4dmQxOXVaWGR6= YkdWMGRHVnlYekF5OmRYSnVPbXhwT214cGJtdGxaRWx1UVhKMGFXTnNaVG8zTlRFME1EVTNOalE= yTlRZd016VTROREF3.gif" style=3D"outline: none; text-decoration: none; -ms-i= nterpolation-mode: bicubic; width: 1px; height: 1px;" width=3D"1" height=3D= "1"> </div> </td> </tr> <tr> <td class=3D"bg-color-background-canvas pt-[10= px]" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; m= so-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f3f2f0; pad= ding-top: 10px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" = cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"text-xs p-3" st= yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl= e-lspace: 0pt; mso-table-rspace: 0pt; padding: 24px; font-size: 12px;"> <tb= ody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-footer__intended" st= yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl= e-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> E= ste e-mail foi enviado a Fabio J. Odon (CEO & Brand Manager) </td> </tr= > <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-= text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margi= n: 0px; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/help/lin= kedin/answer/4788?lang=3Dpt&lipi=3Durn%3Ali%3Apage%3Aemail_email_series= _follow_newsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0J= g6wmBAQ&midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsl= etter_02-SecurityHelp-0-footerglimmer&trkEmail=3Deml-email_series_follo= w_newsletter_02-SecurityHelp-0-footerglimmer-null-g48r~mv6kwu7i~4e-null-nul= l&eid=3Dg48r-mv6kwu7i-4e" target=3D"_blank" class=3D"text-inherit under= line" style=3D"cursor: pointer; display: inline-block; text-decoration: non= e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inher= it; text-decoration-line: underline;">Saiba por que inclu=C3=ADmos isso.</a= > </td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust= : 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace= : 0pt; margin: 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-m= ails de notifica=C3=A7=C3=A3o do LinkedIn. Outras pessoas podem ver que voc= =C3=AA =C3=A9 assinante.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-w= ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:= 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D= "https://www.linkedin.com/series-notifications/?action=3Dunsubscribe&me= mberToken=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&newsletterId=3D6916= 827065082134528&newsletterTitle=3DThis Week in Marketing&lipi=3Durn= %3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BRXTW4xOPRQiHHPykbE= bJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lGPt8K2IYs1&ek= =3Demail_series_follow_newsletter_02&e=3Dg48r-mv6kwu7i-4e&eid=3Dg48= r-mv6kwu7i-4e&m=3Dunsubscribe&ts=3DfooterGlimmer&li=3D0&t= =3Dplh" target=3D"_blank" class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Cancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0= =C2=A0 <a href=3D"https://www.linkedin.com/help/linkedin/answer/67?lang=3Dp= t&lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BRX= TW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=3D3a6lG= Pt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-help-0-footerglim= mer&trkEmail=3Deml-email_series_follow_newsletter_02-help-0-footerglimm= er-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-4e" target=3D"_b= lank" data-test-help-link class=3D"text-inherit underline" style=3D"cursor:= pointer; display: inline-block; text-decoration: none; -webkit-text-size-a= djust: 100%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-li= ne: underline;">Ajuda</a> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-web= kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0= pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <a href=3D"https://www.li= nkedin.com/comm/feed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne= wsletter_02%3BRXTW4xOPRQiHHPykbEbJjA%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&am= p;midSig=3D3a6lGPt8K2IYs1&trk=3Deml-email_series_follow_newsletter_02-f= ooter-0-logoGlimmer&trkEmail=3Deml-email_series_follow_newsletter_02-fo= oter-0-logoGlimmer-null-g48r~mv6kwu7i~4e-null-null&eid=3Dg48r-mv6kwu7i-= 4e" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: in= line-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text= -size-adjust: 100%;"> <img src=3D"https://static.licdn.com/aero-v1/sc/h/9eh= e6n39fa07dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] i= mage-rendering-crisp" style=3D"outline: none; text-decoration: none; image-= rendering: -moz-crisp-edges; image-rendering: -o-crisp-edges; image-renderi= ng: -webkit-optimize-contrast; image-rendering: crisp-edges; -ms-interpolat= ion-mode: nearest-neighbor; display: block; height: 14px; width: 56px;" wid= th=3D"56" height=3D"14"> </a> </td> </tr> <tr> <td data-test-copyright-text= style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-t= able-lspace: 0pt; mso-table-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unl= imited Company, Wilton Plaza, Wilton Place, Dublin 2 - Irlanda. LinkedIn = =C3=A9 um nome comercial registrado da LinkedIn Ireland Unlimited Company. = <span data-test-trademarks-text> LinkedIn e o logo do LinkedIn s=C3=A3o mar= cas registradas do LinkedIn. </span> </td> </tr> </tbody> </table> </td> </= tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html> ------=_Part_29559816_1689740356.1791890042313--