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This Week in Marketing

Por LinkedIn for Marketing


Por LinkedIn for Marketing

   =20
   =20
    Leia este artigo no LinkedIn para participar da conversa
Leia no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-founders-front-center-li=
nkedin-for-mktg-sjamc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne=
wsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=
=3D2aLTVK5_B1Rss1&trk=3Deml-email_series_follow_newsletter_02-null-0-read_m=
ore_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_02-null-0-rea=
d_more_banner_cta_-null-g48r~mvf5i3oq~pw-null-null&eid=3Dg48r-mvf5i3oq-pw
 =20
Written by Brooke Reotutar, Senior Content Producer @ LinkedIn for Marketin=
g=C2=A0 This Week in Marketing: Founders, Front and Center Behind every B2B=
 brand, there are people with stories, expertise, and a point of view worth=
 following. And increasingly, founders are stepping front and center, turni=
ng their voices, networks, and expertise into powerful engines for building=
 trust and growing their businesses.=C2=A0 This week, we=E2=80=99re looking=
 at the rise of the founder-led brand, what B2B can learn from this differe=
nt approach to influence, and why the people behind a company may be one of=
 its most valuable marketing assets. What We=E2=80=99ll Cover: Explore how =
founders are becoming a bigger part of how B2B brands build audiences, cred=
ibility, and growth. See how startups are growing: Get a look at how startu=
p leaders are adapting to AI-driven discovery, evolving buyer behavior, and=
 new expectations for creative and measurement. Turn signals into pipeline:=
 Look beyond individual clicks and leads to identify the people and behavio=
rs signaling real buying momentum, and connect them back to business result=
s. Rethink B2B influence: See why niche audiences and longer sales cycles c=
all for a different influencer playbook, built around credible voices and l=
asting partnerships. What to Read=C2=A0 What 7,000+ Startup Leaders Say Abo=
ut the Next Era of Growth The State of Startups 2026 takes a closer look at=
 how founders and startup leaders are adapting their go-to-market strategie=
s as buyer behavior evolves. Among the shifts to watch: AI is changing how =
buyers discover businesses, executive voices are playing a bigger role in b=
uilding trust, and creative is becoming an increasingly important growth le=
ver. Based on research with 7,000+ founders, executives, and marketing, sal=
es, and growth leaders, the report explores what=E2=80=99s changing across =
buyer discovery, creative, sales and marketing alignment, and measurement. =
Explore the State of Startups 2026 report. Turn B2B Buying Signals Into Pip=
eline The best B2B growth strategies don=E2=80=99t treat every click or lea=
d equally. They look at the people and behaviors that signal real buying mo=
mentum, connect insights across sales and marketing, and measure success ag=
ainst pipeline rather than activity. LinkedIn=E2=80=99s Vita Molis covers h=
ow teams can turn a scattered trail of buyer signals into a clearer path to=
 growth. Read the blog post. When Your People Become the Brand (Forbes) Mic=
rosoft is rethinking who tells the company=E2=80=99s story. As employees ta=
ke on a bigger role in its public voice, the shift reflects something B2B f=
ounders know well: sometimes the most compelling spokesperson for a busines=
s isn=E2=80=99t the brand account. It=E2=80=99s the person behind it. For c=
ompanies embracing more human voices, the opportunity comes with a new ques=
tion: how do you balance authenticity with control? Read the article. B2B C=
reators vs B2C Influencers: The Key Difference (Martech) With niche audienc=
es and longer sales cycles, influencer marketing in B2B looks a lot differe=
nt than it does in B2C. Mike Pastore on Martech explores why lasting partne=
rships with credible industry experts, customers, and employees may be the =
better play for building trust with B2B buyers. Read the article. What to W=
atch=C2=A0 Founder is One of the Fastest Growing Titles on LinkedIn More pr=
ofessionals are putting =E2=80=9Cfounder=E2=80=9D on their r=C3=A9sum=C3=A9=
. LinkedIn Chief Marketing Officer, Jessica Jensen, digs into what=E2=80=99=
s behind the shift and the new ways LinkedIn can help founders and professi=
onals build audiences, share what they know, and turn their expertise into =
new opportunities. Watch the clip. Uncensored CMO: A Live Roast, and How to=
 Grow on LinkedIn LinkedIn CMO Jessica Jensen also joined Uncensored CMO to=
 tackle everything from getting your content noticed and working with creat=
ors, to what actually drives B2B decisions. Plus, she puts the host=E2=80=
=99s own posts under the microscope with a live roast. Watch the interview.=
=C2=A0 =E2=80=9CAsk Me Anything=E2=80=9D with an AI Search Expert=C2=A0 How=
 is generative AI changing the way buyers find, evaluate, and cite B2B cont=
ent? Join us next Thursday, Oct. 29 at 11am PST, for a live Reddit Ask Me A=
nything featuring LinkedIn's AI Search Expert Brooke Weller. She'll be brea=
king down how AI search is reshaping traditional SEO, what earns content vi=
sibility and citations, and how marketers can effectively measure performan=
ce. Bring your burning AI search questions and dive into the discussion wit=
h fellow B2B marketers. Share your burning AI search questions with Brooke =
now, and come back on Oct 29th to dive into the discussion live with fellow=
 B2B marketers. Submit your questions. What to Know=C2=A0 New Ways to Build=
 Meaningful Connections, Grow Your Side Hustle, and Earn on LinkedIn Linked=
In is introducing new ways to help members turn professional relationships =
and expertise into opportunity, from a dedicated Network feed and digital b=
usiness cards to new tools for creators to grow and earn. The updates refle=
ct how careers are evolving beyond a single role, making it easier to stren=
gthen connections, build an audience, and create new income streams. Learn =
more.
Continue lendo no LinkedIn
https://www.linkedin.com/comm/pulse/week-marketing-founders-front-center-li=
nkedin-for-mktg-sjamc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne=
wsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&midToken=3DAQGiQ0Jg6wmBAQ&midSig=
=3D2aLTVK5_B1Rss1&trk=3Deml-email_series_follow_newsletter_02-newsletter_co=
ntent_preview_text-0-readmore_button_&trkEmail=3Deml-email_series_follow_ne=
wsletter_02-newsletter_content_preview_text-0-readmore_button_-null-g48r~mv=
f5i3oq~pw-null-null&eid=3Dg48r-mvf5i3oq-pw
 =20
     =20

----------------------------------------

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dth=3D"48"> <a href=3D"https://www.linkedin.com/comm/newsletters/6916827065=
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ne; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img clas=
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-md" src=3D"https://media.licdn.com/dms/image/v2/C5612AQFhMu7Xutm6hA/series=
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QUrEg" alt=3D"Abrir This Week in Marketing" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; position: relative; displa=
y: inline-block; height: 48px; width: 48px; border-radius: 8px; background-=
color: #eae6df;" width=3D"48" height=3D"48"> </a> </td> <td valign=3D"top" =
style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;"> <table role=3D"presentation" vali=
gn=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" =
style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newslett=
ers/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_=
newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&=
amp;midSig=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_follow_newsletter_02=
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series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_ct=
a-null-g48r~mvf5i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" target=3D"_bl=
ank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; displ=
ay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -m=
s-text-size-adjust: 100%; text-decoration-line: none;"> <div class=3D"pb-0.=
5" style=3D"padding-bottom: 4px;"> <span class=3D"text-md font-bold text-co=
lor-text break-words leading-regular" style=3D"overflow-wrap: break-word; f=
ont-size: 16px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0=
.9);"> This Week in Marketing </span> </div> </a> </td> </tr> <tr> <td styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c=
omm/newsletters/6916827065082134528?lipi=3Durn%3Ali%3Apage%3Aemail_email_se=
ries_follow_newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQG=
iQ0Jg6wmBAQ&amp;midSig=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_follow_n=
ewsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&amp;trkEmail=
=3Deml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newslet=
ter_entity_cta-null-g48r~mvf5i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" =
target=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: p=
ointer; display: inline-block; text-decoration: none; -webkit-text-size-adj=
ust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span =
class=3D"text-xs text-color-text-low-emphasis leading-regular" style=3D"fon=
t-size: 12px; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Keep up to sp=
eed with what=E2=80=99s happening in B2B marketing each week. </span> </a> =
</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr=
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=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt; padding-left: 24px; padding-right: 24px;=
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ion" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=
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0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/co=
mm/pulse/week-marketing-founders-front-center-linkedin-for-mktg-sjamc?lipi=
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size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100%;"> <img class=3D=
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=3D"newsletter-content-preview__cover-image" alt=3D"Imagem de capa da newsl=
etter" src=3D"https://media.licdn.com/dms/image/v2/D5612AQEVLcflJQXMbw/arti=
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display: block; aspect-ratio: 744/400; width: 100%; overflow: hidden; objec=
t-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;"> <table rol=
e=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <t=
r> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
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kedin.com/comm/pulse/week-marketing-founders-front-center-linkedin-for-mktg=
-sjamc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B9=
qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D2aLT=
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djust: 100%; margin: 0px; font-size: 14px; font-weight: 500; color: #282828=
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: 24px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> T=
his Week in Marketing: Founders, Front and Center </h2> </a> </td> </tr> <t=
r> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
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-lspace: 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D=
"https://www.linkedin.com/comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%=
3Apage%3Aemail_email_series_follow_newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3=
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rget=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-b=
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df; vertical-align: middle;" width=3D"32" height=3D"32"> </a> </td> <td sty=
le=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table=
-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/=
comm/showcase/linkedin-for-mktg/?lipi=3Durn%3Ali%3Apage%3Aemail_email_serie=
s_follow_newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0=
Jg6wmBAQ&amp;midSig=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_follow_news=
letter_02-newsletter_content_preview-0-author_&amp;trkEmail=3Deml-email_ser=
ies_follow_newsletter_02-newsletter_content_preview-0-author_-null-g48r~mvf=
5i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" target=3D"_blank" class=3D"n=
o-underline ml-1" style=3D"color: #0a66c2; cursor: pointer; display: inline=
-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz=
e-adjust: 100%; margin-left: 8px; text-decoration-line: none;"> <span class=
=3D"font-sans font-bold text-sm mb-3 text-color-text-low-emphasis leading-r=
egular" style=3D"margin-bottom: 24px; font-family: -apple-system, system-ui=
, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ub=
untu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', =
'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Hel=
vetica, Arial, sans-serif; font-size: 14px; font-weight: 600; line-height: =
1.25; color: rgba(0, 0, 0, 0.6);"> LinkedIn for Marketing </span> </a> </td=
> </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-web=
kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0=
pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D"p-3 bg-colo=
r-surface-tint rounded-md font-sans" data-test-id=3D"newsletter-cta-banner"=
 style=3D"border-radius: 8px; background-color: #f5f7f9; padding: 24px; fon=
t-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto,=
 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, '=
Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Sego=
e UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <div class=
=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"text-md leading-=
regular font-bold text-color-text" style=3D"font-size: 16px; font-weight: 6=
00; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Leia este artigo no Lin=
kedIn para participar da conversa </span> </div> <table role=3D"presentatio=
n" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D=
"100%" class=3D"email-button " data-test-id=3D"email-button" style=3D"-webk=
it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p=
t; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"lef=
t" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso=
-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedi=
n.com/comm/pulse/week-marketing-founders-front-center-linkedin-for-mktg-sja=
mc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B9qxvz=
IcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D2aLTVK5_=
B1Rss1&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_p=
review-0-read_more_banner_cta_&amp;trkEmail=3Deml-email_series_follow_newsl=
etter_02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~mvf5i=
3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" target=3D"_blank" aria-label=
=3D"Abrir este artigo no LinkedIn" class=3D"align-top no-underline " style=
=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decoration=
: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertica=
l-align: top; text-decoration-line: none;"> <table role=3D"presentation" va=
lign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"auto=
" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 100%; -ms-t=
ext-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border=
-collapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-primary border-=
color-brand button-link leading-regular !min-h-[auto] !shadow-none border-1=
 border-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjus=
t: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: min-content;=
 border-radius: 24px; padding-top: 7px; padding-bottom: 7px; padding-left: =
16px; padding-right: 16px; text-align: center; font-size: 14px; font-weight=
: 600; cursor: pointer; text-decoration-line: none; background-color: #0a66=
c2; color: #ffffff; border-width: 1px; border-style: solid; border-color: #=
0a66c2; line-height: 1.25; min-height: auto !important; box-shadow: 0 0 #00=
00, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.com/=
comm/pulse/week-marketing-founders-front-center-linkedin-for-mktg-sjamc?lip=
i=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B9qxvzIcbSKe=
rf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D2aLTVK5_B1Rss1=
&amp;trk=3Deml-email_series_follow_newsletter_02-newsletter_content_preview=
-0-read_more_banner_cta_&amp;trkEmail=3Deml-email_series_follow_newsletter_=
02-newsletter_content_preview-0-read_more_banner_cta_-null-g48r~mvf5i3oq~pw=
-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" target=3D"_blank" tabindex=3D"-1" ar=
ia-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; cursor: =
pointer; display: inline-block; text-decoration: none; -webkit-text-size-ad=
just: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span=
 class=3D"no-underline text-white" style=3D"color: #ffffff; text-decoration=
-line: none;"> Ler no LinkedIn </span> </a> </td> </tr> </tbody> </table> <=
/a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-id=3D"ne=
wsletter-content-preview--content"> <td dir=3D"ltr" class=3D"font-sans text=
-md leading-open text-system-gray-90" style=3D"-webkit-text-size-adjust: 10=
0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', R=
oboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantar=
ell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji',=
 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-siz=
e: 16px; line-height: 1.5; color: #282828;"> <div data-test-id=3D"publishin=
g-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-w=
eight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.=
5;"> <span class=3D"italic" data-test-id=3D"little-text-block" style=3D"fon=
t-style: italic;">Written by </span><span class=3D"italic" data-test-id=3D"=
little-text-block" style=3D"font-style: italic;"><a href=3D"https://www.lin=
kedin.com/in/brooke-reotutar/" target=3D"_blank" class=3D"inline no-underli=
ne cursor-pointer text-color-link font-bold" data-test-id=3D"publishing-tex=
t-block-link" style=3D"text-decoration: none; -webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font-weigh=
t: 600; color: #0a66c2; text-decoration-line: none;">Brooke Reotutar,</a></=
span><span class=3D"italic" data-test-id=3D"little-text-block" style=3D"fon=
t-style: italic;"> Senior Content Producer @ LinkedIn for Marketing</span><=
span class data-test-id=3D"little-text-block">=C2=A0</span> </p> </div> <di=
v data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md le=
ading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-=
size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"=
little-text-block" style=3D"font-weight: 700;">This Week in Marketing: Foun=
ders, Front and Center</span> </p> </div> <div data-test-id=3D"publishing-t=
ext-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weig=
ht: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5;"=
> <span class data-test-id=3D"little-text-block">Behind every B2B brand, th=
ere are people with stories, expertise, and a point of view worth following=
. And increasingly, founders are stepping front and center, turning their v=
oices, networks, and expertise into powerful engines for building trust and=
 growing their businesses.=C2=A0</span> </p> </div> <div data-test-id=3D"pu=
blishing-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D=
"font-weight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-hei=
ght: 1.5;"> <span class data-test-id=3D"little-text-block">This week, we=E2=
=80=99re looking at the rise of the founder-led brand, what B2B can learn f=
rom this different approach to influence, and why the people behind a compa=
ny may be one of its most valuable marketing assets.</span> </p> </div> <di=
v data-test-id=3D"publishing-text-block"> <p class=3D"m-0 mt-1.5 text-md le=
ading-open" style=3D"font-weight: 400; margin: 0px; margin-top: 12px; font-=
size: 16px; line-height: 1.5;"> <span class=3D"font-[700]" data-test-id=3D"=
little-text-block" style=3D"font-weight: 700;">What We=E2=80=99ll Cover:</s=
pan> </p> </div> <div data-test-id=3D"publishing-text-block"> <p class=3D"m=
-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0px; mar=
gin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data-test-i=
d=3D"little-text-block"> <ul class=3D"block mt-2 mr-0 ml-3 p-0" data-test-i=
d=3D"little-template-list-unordered" style=3D"margin-left: 24px; margin-rig=
ht: 0px; margin-top: 16px; display: block; padding: 0px;"> <li class=3D"mt-=
1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin-left: 16=
px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #282828;"> =
<span class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"font=
-weight: 700;">Explore how founders</span><span class data-test-id=3D"littl=
e-text-block"> are becoming a bigger part of how B2B brands build audiences=
, credibility, and growth.</span> </li> <li class=3D"mt-1.5 ml-2 text-md le=
ading-open text-system-gray-90" style=3D"margin-left: 16px; margin-top: 12p=
x; font-size: 16px; line-height: 1.5; color: #282828;"> <span class=3D"font=
-[700]" data-test-id=3D"little-text-block" style=3D"font-weight: 700;">See =
how startups are growing:</span><span class data-test-id=3D"little-text-blo=
ck"> Get a look at how startup leaders are adapting to AI-driven discovery,=
 evolving buyer behavior, and new expectations for creative and measurement=
.</span> </li> <li class=3D"mt-1.5 ml-2 text-md leading-open text-system-gr=
ay-90" style=3D"margin-left: 16px; margin-top: 12px; font-size: 16px; line-=
height: 1.5; color: #282828;"> <span class=3D"font-[700]" data-test-id=3D"l=
ittle-text-block" style=3D"font-weight: 700;">Turn signals into pipeline:</=
span><span class data-test-id=3D"little-text-block"> Look beyond individual=
 clicks and leads to identify the people and behaviors signaling real buyin=
g momentum, and connect them back to business results.</span> </li> <li cla=
ss=3D"mt-1.5 ml-2 text-md leading-open text-system-gray-90" style=3D"margin=
-left: 16px; margin-top: 12px; font-size: 16px; line-height: 1.5; color: #2=
82828;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" styl=
e=3D"font-weight: 700;">Rethink B2B influence: </span><span class data-test=
-id=3D"little-text-block">See why niche audiences and longer sales cycles c=
all for a different influencer playbook, built around credible voices and l=
asting partnerships.</span> </li> </ul> </span> </p> </div> <hr data-test-i=
d=3D"publishing-divider-block" class=3D"my-1 h-[1px] border-0 bg-system-gra=
y-60" style=3D"margin-top: 8px; margin-bottom: 8px; height: 1px; border-wid=
th: 0; background-color: #8c8c8c;"> <div data-test-id=3D"publishing-text-bl=
ock"> <h2 data-test-id=3D"publishing-text-block-h1" class=3D"font-bold m-0 =
text-lg text-system-gray-90 py-1 leading-regular" style=3D"margin: 0px; pad=
ding-top: 8px; padding-bottom: 8px; font-size: 20px; font-weight: 600; line=
-height: 1.25; color: #282828;"> <span class data-test-id=3D"little-text-bl=
ock">What to Read=C2=A0</span> </h2> </div> <div data-test-id=3D"publishing=
-text-block"> <p class=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-we=
ight: 400; margin: 0px; margin-top: 12px; font-size: 16px; line-height: 1.5=
;"> <span class=3D"font-[700]" data-test-id=3D"little-text-block" style=3D"=
font-weight: 700;">What 7,000+ Startup Leaders Say About the Next Era of Gr=
owth</span> </p> </div> <div data-test-id=3D"publishing-text-block"> <p cla=
ss=3D"m-0 mt-1.5 text-md leading-open" style=3D"font-weight: 400; margin: 0=
px; margin-top: 12px; font-size: 16px; line-height: 1.5;"> <span class data=
-test-id=3D"little-text-block">The State of Startups 2026 takes a closer lo=
ok at how founders and startup leaders are adapting their go-to-market stra=
tegies as buyer behavior evolves. Among the shifts to watch: AI is changing=
 how buyers discover businesses, executive voices are playing a bigger role=
 in building trust, and creative is becoming an increasingly important grow=
th lever. Based on research with 7,000+ founders, executives, and marketing=
, sales, and growth leaders, the report explores what=E2=80=99s changing ac=
ross buyer discovery, creative, sales and marketing alignment, and measurem=
ent. </span><span class data-test-id=3D"little-text-block"><a href=3D"https=
://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:7e=
adb023-d979-4b98-95c9-7a3c7ca23d9a/original/as/The-State-of-Startups_Report=
.pdf" target=3D"_blank" class=3D"inline no-underline cursor-pointer text-co=
lor-link font-bold" data-test-id=3D"publishing-text-block-link" style=3D"te=
xt-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: =
100%; display: inline; cursor: pointer; font-weight: 600; color: #0a66c2; t=
ext-decoration-line: none;">Explore the State of Startups 2026 report.</a><=
/span> </p> </div> <span>...</span> </td> </tr> <tr> <td class=3D"pt-2 no-u=
nderline" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 10=
0%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; text-d=
ecoration-line: none;"> <table role=3D"presentation" valign=3D"top" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-bu=
tton series-content-preview__bottom-cta" data-test-id=3D"email-button" styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" al=
ign=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:=
 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://w=
ww.linkedin.com/comm/pulse/week-marketing-founders-front-center-linkedin-fo=
r-mktg-sjamc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_=
02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=
=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_follow_newsletter_02-newslette=
r_content_preview-0-readmore_button_&amp;trkEmail=3Deml-email_series_follow=
_newsletter_02-newsletter_content_preview-0-readmore_button_-null-g48r~mvf5=
i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" target=3D"_blank" aria-label=
=3D"Abrir This Week in Marketing no LinkedIn" class=3D"align-top no-underli=
ne " style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-=
decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100=
%; vertical-align: top; text-decoration-line: none; width: 100%;"> <table r=
ole=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" width=3D"100%" class=3D"border-separate " style=3D"-webkit-text-s=
ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta=
ble-rspace: 0pt; border-collapse: separate; width: 100%;"> <tbody> <tr> <td=
 class=3D"btn-md btn-secondary-emphasis border-color-brand button-link lead=
ing-regular !min-h-[auto] !shadow-none border-1 border-solid font-sans" dat=
a-test-id=3D"newsletter-content-preview-redesign-bottom-cta" style=3D"-webk=
it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0p=
t; mso-table-rspace: 0pt; height: min-content; border-radius: 24px; padding=
-top: 12px; padding-bottom: 12px; padding-left: 24px; padding-right: 24px; =
text-align: center; font-size: 16px; font-weight: 600; cursor: pointer; tex=
t-decoration-line: none; background-color: rgba(0, 0, 0, 0); color: #0a66c2=
; border-width: 1px; border-style: solid; border-color: #0a66c2; font-famil=
y: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helve=
tica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S=
ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Sy=
mbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-height: 1.25; mi=
n-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !imp=
ortant;"> <a href=3D"https://www.linkedin.com/comm/pulse/week-marketing-fou=
nders-front-center-linkedin-for-mktg-sjamc?lipi=3Durn%3Ali%3Apage%3Aemail_e=
mail_series_follow_newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToke=
n=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_f=
ollow_newsletter_02-newsletter_content_preview-0-readmore_button_&amp;trkEm=
ail=3Deml-email_series_follow_newsletter_02-newsletter_content_preview-0-re=
admore_button_-null-g48r~mvf5i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" =
target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underlin=
e" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-de=
coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
 text-decoration-line: none; width: 100%;"> <span class=3D"no-underline tex=
t-color-brand" style=3D"color: #0a66c2; text-decoration-line: none;"> Conti=
nue lendo no LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td>=
 </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody>=
 </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <img =
alt role=3D"presentation" src=3D"https://www.linkedin.com/emimp/ip_WnpRNGNp=
MXRkbVkxYVROdmNTMXdkdz09OlpXMWhhV3hmYzJWeWFXVnpYMlp2Ykd4dmQxOXVaWGR6YkdWMGR=
HVnlYekF5OmRYSnVPbXhwT214cGJtdGxaRWx1UVhKMGFXTnNaVG8zTlRFMk9UZ3lOVFExTnpVNU=
1qQTNOREkw.gif" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; width: 1px; height: 1px;" width=3D"1" height=3D"1"> </=
div> </td> </tr> <tr> <td class=3D"bg-color-background-canvas pt-[10px]" st=
yle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f3f2f0; padding-to=
p: 10px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"text-xs p-3" style=3D"=
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt; padding: 24px; font-size: 12px;"> <tbody> <t=
r> <td class=3D"pb-1 m-0" data-test-id=3D"email-footer__intended" style=3D"=
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> Este e-m=
ail foi enviado a Fabio J. Odon (CEO &amp; Brand Manager) </td> </tr> <tr> =
<td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0px;=
 padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com/help/linkedin/a=
nswer/4788?lang=3Dpt&amp;lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow=
_newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ=
&amp;midSig=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_follow_newsletter_0=
2-SecurityHelp-0-footerglimmer&amp;trkEmail=3Deml-email_series_follow_newsl=
etter_02-SecurityHelp-0-footerglimmer-null-g48r~mvf5i3oq~pw-null-null&amp;e=
id=3Dg48r-mvf5i3oq-pw" target=3D"_blank" class=3D"text-inherit underline" s=
tyle=3D"cursor: pointer; display: inline-block; text-decoration: none; -web=
kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: inherit; tex=
t-decoration-line: underline;">Saiba por que inclu=C3=ADmos isso.</a> </td>=
 </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-text-size-adjust: 100%;=
 -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; =
margin: 0px; padding-bottom: 8px;">Voc=C3=AA est=C3=A1 recebendo e-mails de=
 notifica=C3=A7=C3=A3o do LinkedIn. Outras pessoas podem ver que voc=C3=AA =
=C3=A9 assinante.</td> </tr> <tr> <td class=3D"pb-1 m-0" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt; margin: 0px; padding-bottom: 8px;"> <a href=3D"https:=
//www.linkedin.com/series-notifications/?action=3Dunsubscribe&amp;memberTok=
en=3DADoAAAALeXsBXxE9tthm5qewcWzRgyMT6NsQ6pg&amp;newsletterId=3D69168270650=
82134528&amp;newsletterTitle=3DThis Week in Marketing&amp;lipi=3Durn%3Ali%3=
Apage%3Aemail_email_series_follow_newsletter_02%3B9qxvzIcbSKerf6lfh6dnKw%3D=
%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D2aLTVK5_B1Rss1&amp;ek=3Demai=
l_series_follow_newsletter_02&amp;e=3Dg48r-mvf5i3oq-pw&amp;eid=3Dg48r-mvf5i=
3oq-pw&amp;m=3Dunsubscribe&amp;ts=3DfooterGlimmer&amp;li=3D0&amp;t=3Dplh" t=
arget=3D"_blank" class=3D"text-inherit underline" style=3D"cursor: pointer;=
 display: inline-block; text-decoration: none; -webkit-text-size-adjust: 10=
0%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-line: under=
line;">Cancelar inscri=C3=A7=C3=A3o</a> =C2=A0=C2=A0=C2=B7=C2=A0=C2=A0 <a h=
ref=3D"https://www.linkedin.com/help/linkedin/answer/67?lang=3Dpt&amp;lipi=
=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3B9qxvzIcbSKer=
f6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=3D2aLTVK5_B1Rss1&=
amp;trk=3Deml-email_series_follow_newsletter_02-help-0-footerglimmer&amp;tr=
kEmail=3Deml-email_series_follow_newsletter_02-help-0-footerglimmer-null-g4=
8r~mvf5i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" target=3D"_blank" data=
-test-help-link class=3D"text-inherit underline" style=3D"cursor: pointer; =
display: inline-block; text-decoration: none; -webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; color: inherit; text-decoration-line: underl=
ine;">Ajuda</a> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-s=
ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta=
ble-rspace: 0pt; padding-bottom: 8px;"> <a href=3D"https://www.linkedin.com=
/comm/feed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_0=
2%3B9qxvzIcbSKerf6lfh6dnKw%3D%3D&amp;midToken=3DAQGiQ0Jg6wmBAQ&amp;midSig=
=3D2aLTVK5_B1Rss1&amp;trk=3Deml-email_series_follow_newsletter_02-footer-0-=
logoGlimmer&amp;trkEmail=3Deml-email_series_follow_newsletter_02-footer-0-l=
ogoGlimmer-null-g48r~mvf5i3oq~pw-null-null&amp;eid=3Dg48r-mvf5i3oq-pw" targ=
et=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inline-blo=
ck; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%;"> <img src=3D"https://static.licdn.com/aero-v1/sc/h/9ehe6n39fa0=
7dc5edzv0rla4e" alt=3D"LinkedIn" class=3D"block h-[14px] w-[56px] image-ren=
dering-crisp" style=3D"outline: none; text-decoration: none; image-renderin=
g: -moz-crisp-edges; image-rendering: -o-crisp-edges; image-rendering: -web=
kit-optimize-contrast; image-rendering: crisp-edges; -ms-interpolation-mode=
: nearest-neighbor; display: block; height: 14px; width: 56px;" width=3D"56=
" height=3D"14"> </a> </td> </tr> <tr> <td data-test-copyright-text style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> =C2=A9 2026 LinkedIn Ireland Unlimited=
 Company, Wilton Plaza, Wilton Place, Dublin 2 - Irlanda. LinkedIn =C3=A9 u=
m nome comercial registrado da LinkedIn Ireland Unlimited Company. <span da=
ta-test-trademarks-text> LinkedIn e o logo do LinkedIn s=C3=A3o marcas regi=
stradas do LinkedIn. </span> </td> </tr> </tbody> </table> </td> </tr> </tb=
ody> </table> </td> </tr> </tbody> </table> </body> </html>
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